What do you do if your creative decisions in social media need a data-driven boost?

To give your creative decisions in social media a data-driven boost: 1. Define objectives and KPIs. 2. Collect and analyze relevant data. 3. Conduct A/B testing. 4. Segment your audience. 5. Track performance metrics. 6. Optimize strategies iteratively. 7. Gather feedback from the audience. 8. Foster collaboration between creative and data teams.

Start by reviewing which posts got the most likes, shares, and comments. Dive into who your followers are—age, location, interests. Try different types of content and posting times to see what works best with your audience. Keep track of the results and adjust accordingly. Consider using tools like @hootsuite for scheduling posts and analyzing performance data. They can provide valuable insights and save time.

Gather all types of data. Not only from your social performance but also from your internal CRM, Website traffic, on-site search, Sales Navigator etc... Check competitors, industry leaders what brought them success? Check the data and do lessons learning from the best performing as well as the worth performing content.

The existing Social Media performance metrics such as engagement rates, click-through rates, conversion rates, and audience demographics, need to be analysed. Not just this, but other creative elements such as visuals, copywriting styles, tone, and content formats also need to be studied in order to revamp the creative strategy.

Numbers are helpful, but the right numbers are everything. You need to decide what numbers matter to you and dig into your content performance. There is an abundance of numbers that can be helpful, but you need to identify the numbers that equate to “success” for you and your brand.

Listening is everything. If you know what you’re audience or industry are talking about, you can more naturally use it to your advantage. Use these conversations and trends as inspiration, not something to replicate.

— Use social media listening tools, alongside already built-in features such as lists and hashtags for keeping up with the latest social media trends. — Furthermore, do in-app research for finding new content trends (audio, video, video templates.

Sometimes, the best strategy is to take a step back and watch trends and pop culture moments unfold. Rather than copying a trend or forcing ourselves into the conversation, we have to ask ourselves if this is relevant. Does this make sense to our target audience? Sure, the data and metrics point upwards, but if the end goal doesn't support our KPIs, let's go back to the drawing board and find our own inspiration.

Search, along with listening, can be an effective approach for identifying topics of interest. I use Google Trends and SEMrush to measure the evolution of requests on a topic, and I also explore the "People Also Ask" section for further insights.

To boost data-driven creative design in social media: 1. **Data Analysis**: Analyze user engagement for insights. 2. **Design Tailoring**: Optimize designs based on data findings. 3. **A/B Testing**: Compare design variations for effectiveness. 4. **Metrics Tracking**: Monitor click-through rates and conversions. 5. **Iterative Refinement**: Continuously improve designs with data feedback. 6. **User Input**: Gather feedback for design enhancements. 7. **Collaboration**: Merge creativity with analytics through team collaboration. 8. **Training**: Provide team training on data-driven design principles. By infusing data into the design process, social media campaigns can enhance engagement and drive conversions effectively.

Failure is a huge part of our industry. We are all trying our best to make the most educated guesses possible when it comes to how content will be received, but you won’t know until you push send. Trial and error, as well as taking calculated risks, are key to success.

Many social media managers, especially early on in their careers, have this perspective that everything MUST hit, and any campaign or post that doesn't do well is the end of the world. But in hindsight, failure is necessary; it is needed. When you test a piece of content, and it doesn't reach your metrics nine times, but then that 10th one hits, then you've found the secret recipe. We then go back to the drawing board (as we always do) and see what worked and what didn't work early on. Keep building off that. Push the boundaries, and make that strategic gamble.

— I think that A/B testing is the most efficient content strategy if you want to learn more about your audience and the type (s) of content most desired by your audience.

You can test your content in various ways to see what works better. 1. You can make a carousel and a reel with the same information but showing it differently. 2. You can test a single image with a short caption and the same with a long caption. 3. You can test posts in other platforms to see where it performs better. There are many creative ways to gather data aside from the direct analytics the platforms already offer, which are pretty great to begin with.

Effectuez des tests A/B pour comparer différentes variations de vos contenus créatifs. Cela peut inclure des variations de texte, d'images, de vidéos, de couleurs, etc. Analysez ensuite les performances de chaque variation pour déterminer celle qui fonctionne le mieux.

Utilisez des outils d'analyse avancés pour obtenir des insights approfondis sur votre audience, comme les segments démographiques, les centres d'intérêt, les comportements en ligne, etc. Ces informations peuvent vous aider à personnaliser vos décisions créatives pour mieux cibler votre audience.

Las redes sociales son sociales. Quiero decir, el nombre lleva algo implícito, que es tener en cuenta al usuario, preguntarle, generar espacios de interacción, buscar su emocionalidad... Si las redes sociales se usan por las marcas para generar una conversación unidireccional, el impacto en la caída de engagement será la primera se?al de que el usuario no se siente involucrado y de que no estamos generando la pretendida "comunidad".

When working on a social media strategy, we have to base it on two things: - Company-wide goals - The social media platform's constantly changing algorithm What may work this week and check off all the boxes may be a completely different story seven days later. That's why it's essential always to keep a keen eye on analytics and adapt to our audiences' ever-changing wants and desires while keeping them on that ladder of authenticity that drew them into your brand in the first place. It's a fun balancing act that we have to perform every day, but that's where you see the natural creativity shine from a constantly moving goalpost.

Social media is always changing and evolving, so you should always be adapting your strategy to what your data is telling you. Whether you review your data every week, month, or even every quarter, you should see changes that you can use to update your strategy.