What do you do if your copywriting needs to adapt to different industries?

1. Learn the lexicon (lingo) of that industry. 2. Find common problems and make your copy relatable. 3. Research the customers and follow public forums on Reddit to see how your niche thinks. The best way to write copy for a specific industry is to think like that specific industry.

The tone of your copywriting should reflect the industry's level of formality. For example, writing for the medical field will likely be more technical than writing for a clothing brand. Focus on the benefits that your product or service offers, not just its technical features. Highlight how it solves specific problems relevant to the industry. Use industry-specific language strategically. Don't overwhelm readers with jargon, but sprinkle it in where appropriate to demonstrate your expertise.

Follow creators from the specific industry for two reasons 1. You are aware of the industry insights 2. Access to thought leadership content

Para no cometer el error de no ser capaz de adaptar el tu lenguaje a la industria a la que te diriges, lo primero que tienes que hacer es investigar: - A quién te diriges (o se dirige la empresa para la que vas a redactar el contenido) - Qué conocimientos tienen sobre aquello de lo que les hablas. - Qué nivel de estudios tienen. - Qué lenguaje se utiliza en el sector y cuál está prohibido o causaría rechazo. - Etc. Para ello es necesario leer contenido de fuentes fiables del sector, realizar entrevistas a expertos y, concretar con tu cliente (aquel para el que vas a crear el contenido) los resultados que has obtenido de esa búsqueda.

Le meilleur conseil que je pourrais vous donner est avant tout de faire un questionnaire très approfondi de votre cible, pour mieux la comprendre et d'aller à sa rencontre sur le terrain. Cela vous permettra d'apprendre son phrasé et de reprendre ses propres mots dans vos textes ensuite. Vous renforcerez votre crédibilité auprès de votre audience.

When you're adapting to a new industry, it's important to get the pitch right. For B2B copywriting, too basic or too complicated and you risk losing the reader. So how do you get the right balance? Detailed customer personas are the best place to start. To put life into the personas, follow some of your ideal customers on social media. This will help you understand how they talk about the topics and the language they use.

Bien conna?tre son public, c'est avant tout bien conna?tre ses besoins, ses peurs, ses attentes, ses défis. En plus d'aller à la rencontre de votre cible, ou de faire des questionnaires, vous pouvez aussi faire des sondages. Cela vous permettra de personnaliser votre contenu en fonction de chaque segment et vous augmenterez l'efficacité de votre communication.

Before you jump into copywriting always know your 'WHY' because that's the main role for a copywriter. 1) What you'll bring to the table(value)? 2) Whom you're targeting (industry)? 3) Are they getting the value that you've provided on the table? 4) Try to understand them first (customers) 5) Share your insights and journey (to get an impression in the industry)

Cada copy deve ser adaptada para o tipo de público. Por isso, é preciso entender a sua audiência e claro suprir as expectativas dos seu cliente que está lhe encomendando a copy. Para que o conteúdo seja de qualidade você precisa praticar a escrita para cada tipo de público e ser honesto caso seu foco seja apenas um setor e seu texto n?o for capaz de ser bom o suficiente para ser adaptado a outro campo.

1) For B2C you can use your voice tone as casual, playful, fun and entertaining. 2) For B2B there should be a professional and formal voice. These are the 2 simple and easy ways to start your copywriting journey.

être persuasif, revient à être clair et concis et de mettre en avant les avantages de manière tangible. Si vos messages sont flous, ils ne toucheront malheureusement pas votre audience, mais attention à des messages trop directs aussi qui peuvent agir comme un repoussoir. La persuasion consiste à jouer un parfait jeu d'équilibriste. Subtil, mais avec des arguments qui font mouche.

Nothing beats talking to subject matter experts (SMEs). Assuming we're not talking quantum physics, an industry expert will provide all the insights and explanations you need. Of course, you can conduct research to add weight to your articles. But time preparing questions and having a call is time well spent. It also shows that you want to do the best job possible. There may well be times when a particular industry/topic may just prove too challenging. Be honest and say you're not the best person for the job.