What do you do if your copywriting efforts fall short and you need motivation to improve?

These are my go-to steps when my copywriting efforts fall short and I need motivation to improve: - Reflect: Analyze copy shortcomings for improvement. - Inspiration: Seek successful copywriters for ideas. - Goal Setting: Set achievable progress targets. - Feedback: Request insights for enhancement. - Learning: Study new techniques and strategies. - Practice: Regularly hone writing skills. - Break Tasks: Segment larger projects for manageability. - Celebrate Progress: Acknowledge small victories for motivation.

There are three main things I do when I do not like my work: 1. Research more 2. Ask for more opinions 3. Let it sleep By researching more, I can find more than one way on how I can write certain copy. In the past, it has occurred that by watching commercials, I have been inspired to create more creative pieces. Asking for different opinions help you see things from a different angle, which can pump your creativity and write better and clearer copies. Sometimes, you just need to leave it alone. The next day can be the best time to review your copy.

One thing that always helps is: LET IT MARINATE. It’s not the only solution but imo, 80% of the time, this helps me when I’m unmotivated, I need a reset or my copy seems to be lacking something. In the time I’m off, I watch a movie, read a book, listen to F1 reviews or find a way to totally disconnect from the copy. Coming back with fresh eyes always helps me set it back on track & I do feel a bit more motivated.

When I feel totally helpless, I remove myself from the work desk. I never get inspiration by sitting down too much. This might not help anyone, but I get random ideas and inspiration when I remove myself and start doing mundane things, particularly walking and observing the movement around me. It grounds me. I go on Reddit and other forums and read what the people need and their pain points if this applies to an industry for which I need to write copy. Competitors don't always have the best copy; most copy each other anyway. People are the best inspiration aside from techniques.

As a copywriter, you're writing to human beings, a species that keeps evolving. Because of this, you'll notice that they may have outgrown some tricks that used to get them to take your call to action in the past. People are getting smarter, attention span is getting shorter too. Not upgrading your skills can leave you behind as your readers in their human nature advance. Apart from this human factor also, technological updates could make you seem like you no longer know how to do what you used to do so greatly. For instance, have some formally used catch phrases been banned by the email spam monitoring systems? If you don't keep up date with the latest technology related changes like this, your copy may not produce the desired results.

I think David Ogilvy said it best: “If all else fails, I drink half a bottle of rum and play a Handel oratorio on the gramophone. This generally produces an uncontrollable gush of copy. The next morning I get up early and edit the gush.” Well said, Mr. Ogilvy! The world is your inspiration. If you hammer away at a task, you'll win the Most Unproductive Copywriter award AND feel like crap about it. Part of being a great copywriter is managing your time so you don't have to pump out 3000 words in under 4 hours. That's how you create garbage. Write until the words melt together. Take a break. Come back with fresh eyes and write more. Come back tomorrow and edit. TL;DR: Time inspires and motivates. Manage your time well.