What do you do if your copy isn't performing well on various platforms and mediums?

When your copy isn't performing well across platforms and mediums, start by analyzing data to identify the problem areas. Look at key metrics like click-through rates, engagement, conversion rates, and bounce rates. Compare these metrics across different platforms to see where performance is lagging. Examine audience demographics to ensure your copy aligns with their interests and behaviors. Review the content for clarity, relevance, and call-to-action effectiveness. Consider A/B testing different versions of your copy to see what resonates. Use these insights to refine your messaging, improve targeting, and adjust content for better results.

This problem can be solved by experimenting and re-experimenting. Data analysis plays a vital role as the working content gets a high click-through rate. Experimenting with new hooks or headlines Creating new angles and techniques that collaborate with the audience Triggering their emotions in a new possible way.

Analyze! Low engagement across platforms suggests a content mismatch. Dig into platform trends, audience insights, and competitor analysis. See what resonates and adapt your copy's tone, format, and message for each platform to target your audience effectively.

Data is my first port of call. Every platform offers analytics – it's time to leverage them! I'll track key metrics like click-through rates, engagement time, and conversion rates for each piece of under-performing content. This data reveals where people are dropping off, allowing me to pinpoint what's not resonating. Are they clicking away after the headline? Do they lose interest halfway through the video script? The data tells a story, and I'm here to listen. Beyond platform-specific metrics, I'll also consider factors like time of posting and audience demographics. Perhaps my timing is off, or maybe the content isn't tailored to the right viewers. Analysing the data across platforms can reveal broader trends.

I will use spy tools to check out other top performing copy in similar industry doing well on those platforms and look out for their patterns, tone, and structure. I will refine the copy to suit what's working on those platforms, and keep testing until I hit a home run.

Could it be that your copy isn't performing well as it should because it's not addressing the right set of people? Do deeper homework to familiarise yourself with your true audience and the characteristics they possess. This is one way to get your copy effective enough to produce results.

When copy isn't hitting the mark across platforms and mediums, delving into audience insights is crucial. Understanding your target audience's preferences, pain points, and interests can provide invaluable guidance for refining the messaging. Utilize tools like analytics, surveys, and social listening to gather comprehensive data on audience demographics, behaviors, and feedback. By aligning the copy with audience preferences and needs, you can create more impactful and resonant content that drives better engagement and results across all channels.

Do a deep dive of your audience, competitors and brand guide. If your copy isn’t feeling relevant, resonant or fresh, it’s often time to evolve or create a new brand voice and tone.

If your copy is falling short on multiple platforms and mediums, consider a content refresh. Evaluate the current messaging to identify areas for improvement or updates. Experiment with different angles, tones, or formats to inject new life into the content. Incorporate fresh insights, trends, or data to make the messaging more relevant and compelling to your audience. Don't be afraid to iterate and test variations to see what resonates best. A well-executed content refresh can breathe new energy into your copy and reignite engagement across various channels.

Be aware of the audience you're writing for. While you can be excused to write casually for your friends on Facebook, that might not be the idea on LinkedIn. Understanding your audience on each platform helps you streamline your copy towards making maximum impact. Write with full awareness of the platforms and tailor your copies accordingly

If your copy isn't performing across multiple platforms, there might be something wrong with it. Even if you try everything mentioned above and by other contributors, it theoretically should work. But if it still isn't working after analysis, rewrites, and consulting experts, maybe it's not meant to work. This isn't about discouragement, but about taking a break. If you're stuck searching for answers and haven't found the perfect piece, just step back, relax, breathe, and take it easy. Regain your mental peace. A copy that requires this much effort isn't worth it, but you are. ?? Chill, you've got this! I wrote this for myself, and maybe for someone lost like me. "Sometimes choose intentions over meanings."