What do you do if your content marketing strategy needs improvement?

Here's what you can do: - Check What's Working - Know Your People - Plan Your Stuff - Make Cool Stuff - Help Google Find You - Share Everywhere - Look at the Numbers - Try New Things

A content audit tells you what you have, what you don't have, what's working, and what isn't working. But it can't tell you why. Content may be failing for reasons stemming from other silos, like core marketing messaging, brand strength, customer service, etc. Which means you might need access to data from those silos to do your audit right.

Zuerst analysiere die Reaktionen und das Feedback deines Publikums auf die Kampagne, um zu verstehen, wie sie darauf reagiert haben. Anschlie?end verwende diese Erkenntnisse, um zu bestimmen, was ge?ndert oder neu gestaltet werden muss. Wenn du unsicher bist, welche Anpassungen vorgenommen werden sollen, versuche die Botschaft zu ?ndern, w?hrend du die Kernidee beibeh?ltst. Schlie?lich teste deine ?nderungen an einer kleinen Gruppe, die deiner Zielgruppe ?hnelt, und führe sie dann durch, um ihre Wirksamkeit zu überprüfen. ??

When faced with the realization that my content marketing strategy needed a serious facelift, I embarked on a journey of reflection, learning, and strategic reinvention. I took a step back and evaluated the current state of affairs. It's essential to pinpoint the specific areas that aren't performing as expected. I dove headfirst into research. I scoured industry blogs, attended webinars, and devoured every piece of content related to content marketing strategies. Conducted a thorough audit of our existing content. elevate our content marketing efforts, we needed to adopt a more holistic approach.

Kicking off with a content audit is like hitting the reset button—it's your chance to see what's really resonating. Dive into those analytics like a detective on a case. Which pieces are your audience loving, and which are they scrolling past? Don’t just count clicks and views, though. Listen to what people are actually saying. Feedback? That’s gold. Find the gaps where you could do better and the winners that deserve a victory lap. Maybe some content needs a facelift or a total do-over. This isn’t just clean-up; it’s strategic reinvention. Tailor your content to fit your audience like a glove, and watch your strategy start to shine.

KPIs set the right goals for you. If you are far behind your KPIs, it's time you rework and update your content strategy. Your current strategy might be good for a longer run but you need to show foreseeable impacts. For instance, look for areas where your content isn't meeting goals. Are there important audience segments you're not reaching? Are there key topics you haven't covered? Creating content that fills these gaps and speaks directly to your target audience's needs could be your missing piece to achieving the desired results.

To improve your content marketing strategy: Assess current content. Set clear goals. Research audience. Plan content calendar. Create valuable content. Promote effectively. Measure performance. Optimize based on data. Stay updated on trends. Seek audience feedback for refinement

To be able to improve your content marketing strategy, you also need to define your KPIs or Key Performance Indicators. These are measurable and quantifiable measurements used to track improvement or progress toward a specific goal or objective. Your KPI will depend on the goal you want to achieve in your content marketing strategy. If your content marketing goal is to increase followers, you might use KPIs like engagements, likes or follower growth rate.

Unlock your data's potential with these quick wins: 1. Visualize: Use Google Data Studio to see your content's performance at a glance. Patterns you missed in spreadsheets pop out in charts. 2. SEO Insights: Dive into Google Search Console. Know which keywords are your heroes and which ones need a boost. 3. Check KPIs: Align every piece of content with your goals. If it's not hitting the mark, it's tweak time. 4. Spot Stars: Identify top-performing content. That's your formula for future hits. Bottom line: Data is your roadmap to content success. Decode it, act on it, and watch your strategy transform from guesswork to precision.

Wenn deine Content-Marketing-Strategie Verbesserungspotenzial hat, ist es wichtig zu wissen, dass du deine Inhalte optimieren musst. Dies kannst du erreichen, indem du die richtigen Keywords für deine Inhalte verwendest. Nutze auch Programme wie Canva, Photoshop und Unsplash, um deine Grafiken, Designs und Multimedia-Inhalte zu verbessern. Durch die Optimierung deines Content-Marketings verbesserst du dein Ranking in Suchmaschinen und wirst von einer gr??eren Anzahl von Menschen entdeckt. ??

Apart from tools, pay attention to the content you like to consume and analyse it - what's good about it? What makes it easy to read? Use your own analytical skills and common sense to learn what makes good content, rather than just replying on tools.

Optimizing your content is like giving it a supercharge. Here’s how to do it without breaking a sweat: 1. Sharpen Your Words: Use Grammarly or Hemingway to make your content crisp and clear. If it's easy to read, it's easy to love. 2. Boost Your SEO: Tools like Yoast SEO or LSI Graph can help your content be seen by those who need it most. Right keywords, right people. 3. Upgrade Your Look: Canva and Unsplash can transform your visuals from okay to outstanding. Catch their eye to catch their mind. With these tools, you're not just filling space. You're creating value, relevance, and connection. Optimize not just for search engines, but for human hearts and minds. That’s how you leave your mark. Let's go!

If your content marketing strategy needs improvement, you should know that you have to optimize your content. Optimizing your content is the process of making sure your content is made in a way that it can reach the largest possible target audience. You can do this by using the right keywords for your content writing from tools like Grammarly and Hemingway. Canva, photoshop, and Unsplash to improve your graphics, designs, and multimedia. When you optimize your content marketing, it helps you to improve your ranking through search engines and helps you to get discovered by a larger number of audience.

Um verschiedene Variationen deiner Inhalte zu vergleichen, führe A/B-Tests durch. Das k?nnte das Testen verschiedener überschriften, Handlungsaufforderungen, Inhaltsformate oder Vertriebskan?le umfassen. ??

Implement A/B tests to compare different variations of your content. This could involve testing different headlines, calls-to-action, content formats, or distribution channels. Use A/B testing tools or platforms to track performance metrics for each variation.

Once you have identified action items w.r.t optimization that did impact your content marketing metrics, be sure to double down on them. On top of this, try and identify a couple of new optimization opportunities and incoporate them in execution, too!

The best way is to ask the potential clients about what kind of content they consume and what would be useful for them. Good content should answer to the question of potential clients. And also you need to identify the “pain points” and your content should answer/guide/educate how you with your product/service/equipment can help them with these “pain points”.

Before you head off: Don’t forget the power of repurposing content. It’s like giving your best work a second life on a different stage: A blog post can transform into an infographic, a webinar, or even a series of tweets. Each format reaches a different audience segment, multiplying your impact without doubling your effort. Think of it as eco-friendly content creation—recycle and reuse. This approach not only extends the lifespan of your original ideas but also strengthens your content ecosystem. By repurposing, you ensure your valuable insights get the attention they deserve across all platforms. It’s smart, efficient, and incredibly effective. You got this, let's go!

Para quem trabalha com marketing de conteúdo, n?o tem novidade: sempre há espa?o para melhoria. Por isso a fase de testar abordagens e formatos novos n?o podem parar. é analisando a resposta do nosso público que as campanhas se afirmam ou notamos a necessidade de adequa??o. Esse processo contínuo está no pacote de quem vive esse universo. Se o ser humano muda seu comportamento baseado em tecnologia, opini?es e cotidiano, a nossa tática precisa acompanhar sempre.

This article misses one vital thing: using your human instinct. Difficult, I know, but in this day and age we often over rely on AI, tools, KPIs to show us content is good enough, but there are also other ways such as the depth and kinds of connections you make through your content - no tool or KPI can measure that. Let's bring some humanness back into marketing :)

After you evaluated and audited your content, and identified which content performs better and what's missing in your content, adjust your content strategy accordingly. Create a content calendar and an action plan. BUT! Don't forget the most important thing - your content marketing strategy needs to be tied to your business objectives and support them.