What do you do if your content marketing strategy isn't optimized for voice search technology?

Imagine your order at Starbucks -> a large Java Chip Frappuccino, extra caramel sauce & whipped cream. But instead of listing all that out, you simply say, "Hey, can I get a Java Chip?" That's the power of voice search. People don't speak in keywords; they use natural language, just like they would with a friend. Here's how to optimize your content for voice search success: Think Long Tail: Specificity is key. Speak the Lingo: People speak conversationally & not in search bar terms. Mobile-First Focus: Voice search happens on the go, so ensure your website is mobile-friendly & loads quickly. By making these adjustments, you'll ensure your content is the perfect answer when someone asks a voice assistant for exactly what they want.

Artigo muito interessante! é verdade que a pesquisa por voz está crescendo rapidamente e que as empresas precisam otimizar suas estratégias de marketing de conteúdo para essa tecnologia. Comece entendendo como a pesquisa por voz funciona. A pesquisa por voz é diferente da pesquisa por texto porque os usuários geralmente fazem perguntas completas de forma conversacional. Otimize seu conteúdo para linguagem natural. Use palavras e frases que as pessoas realmente usam ao falar. Use palavras-chave de cauda longa. As palavras-chave de cauda longa s?o mais específicas e têm mais probabilidade de serem usadas na pesquisa por voz. As pessoas que usam a pesquisa por voz geralmente est?o procurando respostas rápidas e precisas.

Your content marketing isn't using the way people search by voice. You might be missing out on reaching people who ask questions instead of typing keywords. Imagine having a conversation, not a text search.

Instead of keywords I will prefer to keep it conversational, People use natural language when conducting voice searches. Instead of keyword stuffing, crafting content that mimics the way people talk would be a new dimension. Like Imagine you're having a conversation and answering their questions in a clear, informative way, that way it's relatable and flows well

If your content marketing strategy isn't optimized for voice search technology, it's time to give it a voice lift. Embrace the power of spoken queries by adapting your content to match the way people talk, ensuring you're heard loud and clear in the world of voice search.

Use your keywords, but don't forget to sound conversational. Sometimes I have to ignore my AI editors (like Grammarly) when I write copy. As helpful as they are, they often change the copy to sound more like a term paper and less like an actual human speaking.

Esto requiere la investigación de palabras clave para poder reflejar el lenguaje de manera más natural y que incluya el lenguaje más popular de tu nicho de mercado. Insistir en que los contenidos deben tener la visibilidad adecuada de las palabras clave para el crecimiento a través de la búsqueda por vos

Start by understanding your target audience's demographics, preferences, and pain points. This will help you create content that resonates with their needs and interests.

Honestly, content formatting is the easiest way to make your content marketing friendly to voice search. Use heading tags (h2, h3, h4) to markup your headings, and embrace question-focused headings (these are more likely to be voice searches). The paragraph that immediately follows your heading tag should answer it concisely. This is what is likely to be pulled in a voice search result, and voice search is often going to pull from featured snippets / people also ask answers in desktop / mobile search. Note: the importance and relevance of voice search to your business is going to vary. Applying formatting to your content is the easiest quick-win to optimize in the event of voice search without distracting you from higher ROI tactics.

Break your content into sections using descriptive headings and subheadings. This helps readers quickly scan and understand the structure of your content.

Uma forma promissora de garantir que seu texto seja buscado como resposta pelas pesquisas por voz é incluir dentro do texto as perguntas ou frases que você espera que sejam pesquisadas, de forma oralizada e com a constru??o focada em simular a linguagem falada, n?o escrita. Podem ser os títulos dos conteudos, se??es dentro do post ou simplesmente o início de frases para introduzir o raciocínio. Exs: - Como conseguir clientes para minha loja de pesca? - Conteúdos que engajam para meu Instagram de moda - Melhores formatos de post para LinkedIn Enfatizar essas estruturas com outras constru??es ao longo do texto aumenta ainda mais o potencial de performance!

Use a clean and simple layout that is easy to navigate on smaller screens. Avoid cluttered designs and excessive use of elements that may slow down loading times.

Conduct keyword research to identify local keywords related to your business, products, and services. Include these keywords naturally in your website content, meta tags, headings, and URLs.

Es importante que configures de forma completa tu perfil de Google My Business, con la ubicación, fotos, horario y todos sus campos para aumentar la probabilidad de aparecer cuando alguien haga una búsqueda relacionada a tu actividad en tu zona.

Think in a different dimension by introducing something unique like question and answer format since we all know every voice search is always in question if not most of them Make research to Identify the questions your target audience would naturally ask about your products or services, and structure your content to provide direct answers in concise snippets.