What do you do if your content marketing projects are overwhelming and time-consuming?

When content marketing feels like a tidal wave, I've learned the art of riding the waves by prioritizing and setting clear, actionable goals. But here's a strategy: automation and delegation. Tools that automate social media posts or email campaigns have been lifesavers, freeing up our time to focus on content creation and strategy. For tasks that require a personal touch, I've leaned into delegating, even if it's just to a virtual assistant for a few hours a week. This dual approach helps keep my head above water, ensuring I can focus on what I do best while still pushing forward on all fronts. You need your brain capacity for the creative side of this ever-demanding job!

Ja klare Prios zu setzten und diese auch konsequent umzusetzen, kann gerade für kreative K?pf (Content-Marketing) anstrengen und nervig sein. Dies ist aber total notwendig damit du dich nicht in der Kreativit?t verlierst und dich verzettelst. Hierbei hilft es, wenn du einen Content-Plan erstellst und diesen anhand der Eisenhower-Matrix (wichtig und dringend) priorisierst und die Prios konsequent zuerst erledigst. Wenn du deine Hausaufgaben erledigt hast, zeigen sich dann M?glichkeiten für kreative Freiheit (ohne unter Druck zu sein).

Been there, done that.. here's my take on it. - Efficiencies Find smarter, quicker ways to do tasks that take time. Don't cut corners or sacrifice quality when on this path. - Priorities Think about your objectives and goals, what activities contribute to these the most. Make these your focus. For other requests, be realistic about deadlines and allow wriggle room. It's ok to say no to requests if they don't align with goals. - Wellbeing Look after yourself physically and mentally. Burnout is real and nothing is worth sacrificing your health.

For this, I would consider implementing project management tools and automation software to streamline content creation, publishing, and distribution processes. Establish clear goals and deadlines for each project and break down larger tasks into smaller, manageable steps. Delegate responsibilities among team members based on their strengths and expertise to distribute the workload more evenly. Additionally, consider outsourcing certain tasks or hiring freelancers to help alleviate the burden on your team.

Les objectifs commerciaux doivent être déclinés en objectifs marketings et reliés, surtout, aux cibles visées. Dans le cas des réseaux sociaux en particulier, l'un des risques et de s'attaquer à tous les canaux en même temps et à tous les publics, ce qui est chronophage et potentiellement démotivant car ce sont des choses lentes à mettre en place. Hiérarchiser les objectifs commerciaux et les cibles permet de hiérarchiser les objectifs de la stratégie de marketing de contenu et de rationaliser les efforts.

Planifier un calendrier est primordial mais cela doit être cohérent avec les ressources temps/argent disponibles. La régularité est aussi importante que la fréquence : il vaut mieux viser 2 fois par semaine sur les réseaux sociaux et s'y tenir que faire des semaines avec publications quotidiennes et s'abstenir pendant 3 semaines. Le calendrier permet de prévoir à la fois la fréquence de publication, s'assurer de la régularité et anticiper les sujets à aborder.

Facing the tidal wave of content marketing tasks, I've anchored myself with a detailed content calendar, but the real game-changer was integrating theme days into my schedule. This approach means dedicating specific days to certain types of content or themes, making planning and execution more manageable and creative. It's not just about organizing; it's about creating a rhythm that my audience and I can get in sync with. Tools like Trello or Asana help visualize and share these plans,+ schedule tools like Loomly, ensuring everyone's on the same page. This method cuts down on the chaos, aligns content with strategy, and, surprisingly, boosts creativity within constraints. It's a simple twist that keeps content fresh and marketing on track.

Time is your most precious resource. Don't spend it on tasks that others can do for less than your hourly value. Delegation is the entrepreneur's superpower. One time at work, I was bogged down creating graphics no one cared about. Outsourcing to a skilled designer saved me hours per week. Find freelancers or agencies specializing in the tasks you dislike or do poorly. The goal isn't simply to offload work, it's to multiply your time and output. Delegate the tedious, outsource for expertise you lack. This lets you focus on what you do best.

we tackle overwhelming content workloads by wisely delegating and outsourcing. It's more than just sharing tasks; it's about tapping into external talent pools to enhance our creativity and efficiency. We've built relationships with freelancers and other agencies, especially for specialized tasks like design and analytics. A tip we've found invaluable is focusing on niche experts for certain projects, adding depth and authenticity to our content. This strategy helps us maintain high-quality standards and manage our workload effectively, allowing us to keep innovating and staying ahead in our content marketing game. Your creativity is your biggest asset in this industry and job!

Watch out for a danger in this... if you treat your outsourced help as "a leaf at the end of a twig, at the end of a branch, away from the tree" (that is, just send them tasks to do), and that person is an SME... you're missing out on great inputs. If your help is an SME, bring them into the fold and involve them in planning, ideas, interviews -- all that stuff. Sending them a list of keywords to write for is *not* how to do it.

embrace automation and optimization to streamline our content marketing processes. It's not just about efficiency; it's about making space for creativity and strategy to flourish. One lesser-known tactic we've implemented is utilizing AI-based tools for content optimization and A/B testing headlines and call-to-actions in real-time. This allows us to not only schedule and publish content across platforms seamlessly but also to continuously improve our content's performance based on data-driven insights. By automating the routine and optimizing through technology, we ensure our team focuses on crafting impactful content and strategies, enhancing both productivity and content effectiveness.

I love using AI to help with research and structure. It really cuts down on the prep time so I can get writing faster. Copilot is great for cross-checking to see if anything is missed.

L'usage d'un outil de social media management est vivement recommandé, qu'il s'agisse d'un travail en solo comme d'un travail d'équipe. Objectifs pour gagner du temps et de l'efficacité : - programmer et automatiser certaines envois - anticiper les sujets et organiser le temps consacré à l'écriture - pouvoir collaborer sur des posts. Outils recommandés : nous avons développé Geckosocial précisément pour ces objectifs :)

We constantly review and improve our content projects. A key practice is our post-campaign retrospectives, where we dissect successes and areas for improvement. This isn't just about what worked; it's also gathering team and audience feedback to refine our approach. Additionally, we experiment with new formats on a small scale before wider implementation. This strategy ensures we're not just keeping pace but setting trends, learning from every project to enhance our content's relevance and impact. Embracing change and feedback is how we grow and keep our content at the cutting edge.

Don't reinvent the wheel! Breathe new life into existing content by repurposing it into different formats (e.g., blog post into infographic).

If your content marketing projects are becoming overwhelming, it's crucial to assess goals and integrate systems and processes into your project. Break down tasks into what is important and urgent, considering outsourcing for increased productivity. Realistically setting goals will aid in reaching targets and prevent burnout.

Always ask what the minimum viable output is. It's very easy to get swept up in an amazing idea. But often, with some thought, you can find ways to achieve 80% of your ideal end result in way less time. Ask which corners you can cut with minimal impact on the quality of your content.

Encourage your audience to create content for you! Run contests, host Q&A sessions, or leverage social media to spark user-generated content that promotes your brand. Schedule dedicated blocks of time for content creation. This focused approach helps you achieve a flow state and churn out content efficiently.

Turn the negative "overwhelming" into a positive "huge opportunity". Accept that it is hard work and short cuts don't work. Eat the elephant one bit at a time, and start where the impact is highest: focus on people who already know this is a problem/challenge/opportunity and have buyer intent. Make sure your sales team (if you have one!) is giving you intel and they are engaged -- otherwise, they will amplify the pain if they don't feel like they are listened to or well served by the content team. Oh, and try to have fun... this isn't fighting war from a trench.

Une stratégie de marketing de contenu doit passer par l'analyse des échecs comme des réussites. Souvent on essaie d'analyser les meilleurs posts mais on crée un biais car les posts à plus faible impact sont tout aussi instructifs, que ce soit pour l'analyse du contenu (le coeur de la publication) ou les conditions de sa publication (quel réseau, à quelle heure). Je recommande ce travail d'analyse rétrospective au moins une fois par mois.