What do you do if your content marketing feedback lacks specificity and actionability?

Ask lots of questions. Then repeat back what you heard in order to clarify that you are on the same page. Keep up this type of active questioning and repeating until clarity exists. Train the people in the company who will be reviewing the work to give good feedback. Not everyone will have learned this skill or done creative work (even within the marketing team). Plan time for in-person reviews of content. Daily standups are a great time for this. This will allow you and the reviewers to learn to communicate. You may get pushback that reviews can be done more efficiently through chat or email. But this is a "slow down to speed up" situation. Until you learn to communicate, written feedback will take longer and require more back-and-forth.

Don't hesitate to ask for clarification. Reach out to the person who provided the feedback and say something like - - Thank you for the feedback! To help me improve the content, could you elaborate on what you mean by 'lacks focus'? - I appreciate the feedback. Could you suggest some specific areas where we can make the content more actionable?

Quality questions bring forth quality answers. It's important to remember that feedback shouldn't be taken personally. Rather, it should serve as an invitation to improve your assets. Some high-quality questions to explore: What were the goals & what were achieved? Why do we think the discrepancies occurred? What can be our next steps? How can we do better next time (so we can avoid said problem)? Of course, the nuance here is that questions have to be tailored to the exact challenge at hand. However, they tend to revolve around the main questions I discussed here.

Seeking clarity is the key to get viral information and details breakdown. To get details information on the strategy need to understand how to proceed. Talk to a mentor or someone in your field that can help. Don’t be afraid to ask for help to understand how to proceed to achieve desirable results.

One way to encourage feedback is by actually giving specific questions you need answers to. Examine the journey of the audience and asks tailored questions to their journey to ensure they give a specific response not something generic, like "it is a good thing".

Foster a culture where giving and receiving feedback is normalized and valued. Emphasize that feedback is not about criticism but about growth and improvement. Lead by example by soliciting and accepting feedback graciously and demonstrating a willingness to iterate and refine your work based on input.

Indiquer à votre persona les interactions ou résultats obtenus avec des clients est un bon levier pour activer un call to action efficace

I love to pre-define the feedback I am asking for. Statements like, "Currently we are seeking feedback on this specific thing, please hold all additional feedback about this design or work, and instead focus only on your opinion of (insert blank here)." "Additional feedback will be collected later, once the most important elements are finalized." State your intent, your needs and expectations, and finish with a nice general statement about collecting additional feedback at a later time.

Vague terms like "more engaging" or "less generic" lack actionable direction. Request specific examples of successful content that aligns with the desired outcome. Dwelling in the detail is very important. This provides a clear benchmark for improvement

As a freelancer in 2019, I used to submit several proposals to business owners until we reached an agreement. With time, I let go of this approach. While client feedback is important, it’s easy to give it too much power - until it ends up driving your entire creative decisions. Encourage feedback, but when working with your clients... YOU are the expert. Ask for opinions, but set your boundaries.

Remember that feedback is subjective, and different reviewers may have varying opinions and preferences. Be open to receiving diverse perspectives and consider each piece of feedback in the context of your broader content strategy and objectives.

Transmettre un use case Avant/Après usage du produit ou de la solution est une bonne approche d'acquisition. La promesse tenue reste la meilleure caution pour un prospect.

Use show don’t tell to get feedback on how to improve on your contents by sending the content to someone to tell you their thoughts. This will help you to get a concrete and direct thoughts that can help you improve.

nah , in reality asking for examples from people themselves is not worthy .Usually ,People won't recommend you a brand because they were convoinced that the other brand used this and that but competitors' social listening is good way to assess people's reactions

Receiving feedback on your content should be about making the piece better, not closing out comments so you can move forward. Respond to feedback with clarifying questions, and circle back to see if your adjustments are on the right track. Not only will your reviewers feel valued and heard, but your final draft will be stronger.

To ensure growth, create a strategic feedback loop based on the feedback received. You can correct or improve on your performance and send sample to the customer that gave feedback to let them know you use their feedback positively. This can retain the customer or birth future referrals.

Clearly communicate to reviewers that you're seeking specific, detailed feedback rather than general impressions. Encourage them to provide specific examples, suggestions for improvement, and actionable insights that can inform your content marketing strategies.

In my content marketing experience, establishing a feedback loop is key. I actively seek feedback from stakeholders and team members, probing for specifics when feedback lacks clarity. I encourage detail-oriented responses and provide guidelines for actionable feedback. By emphasizing the use of examples, I ensure clarity and facilitate understanding. This approach fosters a culture of continuous improvement, driving meaningful adjustments to our content strategy.

Build a continuous feedback loop Gather use feedback. ... Analyze feedback. ... Make informed decisions based on user feedback. ... Gather feedback again. ... Provide feedback to users.

I would go by patterns first. Many times, we can get emotionally derailed by 1 or 2 negative feedbacks which aren’t even specific. Patterns tell another story. If the same feedback keeps coming up from different sources, pay attention. This is when I would ask for more details and use cases.

J'aime à penser que produire un seul storytelling est non productif. Mettre en place un storytelling par cible, persona prend plus de temps mais permet une meilleure compréhension des besoins et permet d'ajuster en conséquence le nurturing

It is OK to get tough with your clients or stakeholders. You should speak with authority, and define the needs you have in order to produce a successful finished project. "Team, I truly appreciate your time and attention on this design. While a lot of feedback has been coming in, I thought it important to define exactly what kind of feedback I need in order to achieve success. Specifically, I need the team to come to agreement on a font selection, before I can move forward. While I am happy to receive other feedback, at this phase I can only focus on what is vital to moving forward. I will then revisit all other feedback as we approach the final design. Please respond back directly addressing your thoughts about these font choices."

You should analyse the content strategies of competitors or industry leaders to identify successful approaches and potential gaps in your own content marketing efforts. This can inspire new ideas and strategies for improvement.

Se você recebeu um feedback vago sobre seu conteúdo, primeiro o ideal é come?ar agradecendo o feedback e demonstrar interesse em aprimorar o conteúdo. Em seguida, pe?a que a pessoa seja mais específica: pergunte qual a primeira sensa??o ao ver o conteúdo). Questione o conteúdo é atrativo a persona, se seria interessante incluir um CTA mais forte; se o conteúdo está muito extenso e como torná-lo mais dinamico. Além disso, provoque discuss?es trazendo resultado de ferramentas de análise para verificar o desempenho do conteúdo, perguntando sugest?es de como melhorar. O inconformismo e o desafio de melhorar é sempre um bom estímulo. E se aplicar as recomenda??es advindas do feedback, mostre o quanto ficou melhor. Mostre o qu?o valeu a pena!

If your content marketing feedback lacks specificity and actionability, take proactive steps to gather more detailed insights. Consider implementing surveys or feedback forms with specific questions aimed at pinpointing areas for improvement. Analyze engagement metrics such as click-through rates, time spent on page, and bounce rates to identify content elements that resonate or fall flat with your audience. Additionally, encourage open communication with your audience through social media channels or community forums to solicit direct feedback and suggestions. Use this feedback to iteratively refine your content strategy, focusing on actionable insights that drive meaningful improvements in content quality and performance.

After implementing changes based on feedback, follow up with reviewers to gather additional input and evaluate the effectiveness of the revisions. Use analytics and metrics to measure the impact of the changes on key performance indicators.

Don't rely solely on subjective feedback. Analyze content performance metrics like engagement rates, click-throughs, and social media shares. This data can often pinpoint areas that resonate less with the audience and highlight strengths to be amplified.

Seek input from colleagues or team members who are familiar with the content. They may offer different perspectives and insights that can help identify areas for improvement.