What do you do if your content creators need constructive feedback during performance evaluations?

I would tend to focus on what really works, explain why it's impact is so powerful, suggest (if approp) a better way of expressing something, but absolutely concentrate on the strengths. I'd want them to be highly motivated to work to bring the entire piece up to the highest possible standard.

Provide specific, actionable feedback, highlighting strengths and areas for improvement, foster open dialogue, and offer resources for skill enhancement during evaluations.

I think you should have prior knowledge about the content created. It's better if you are aware of how other creators are doing it. It gives you horizons to evaluate the performance. I agree on the point that one has to be very specific. Appreciate specifically wherever you feel like. Point the faults, suggests alternatives and explain if required.

Starting on a positive note creates a conducive environment for the creator to feel relaxed. This way, the creator will take constructive feedback well especially if feedback is meant to be seen as something that fosters growth. Do not forget to also praise the creator for the things done well. This will help boost confidence - a very crucial personal skill as a creator.

Firstly, recognize the content creator's efforts towards creating content for the brand. Acknowledge their creativity and highlight their ability to weave compelling narratives and break down complex ideas into simple language in a way that resonates with the audience. By emphasizing the content creator's efforts to quality and attention to detail, you set a constructive tone for the conversation, indeed creating an environment where feedback is seen as a tool for growth rather than criticism.

Begin the evaluation on a positive note by highlighting the content creator's strengths and contributions. Recognize their achievements and efforts to foster a constructive and supportive atmosphere for the feedback discussion.

A positive start can indeed provide us with a better runway for success. When we begin on a positive note, it sets the tone for our journey ahead. It's like having a strong gust of wind pushing us forward., giving us momentum and confidence to navigate through challenges. In today's rapidly changing world, where unforeseen circumstances are a constant, this positive momentum becomes even more crucial. It acts as a buffer against uncertainties and setbacks, allowing us to adapt, grow, and thrive amidst change. By harnessing the power of positivity, we can extend our runway, enabling us to soar higher and achieve our goals, regardless of the obstacles we may encounter along the way.

Talking from the content creator's end, I think it's extremely important to start on a positive note. Regardless of whether the work needs to be edited or not, we all know that the creator has invested time, energy and other resources to create that piece of content. So I think appreciating that effort and then sliding into parts where improvements are needed is a very effective way of giving feedback. I was lucky to always have people/supervisors who approached me in a constructive manner about my writing, and I think every creator deserves that. Also, making the creator a part of the feedback process helps in making the process a more positive experience for the creator, rather than shooting accusations from one end.

Specific feedback is very important. It’s best to use clear examples when suggesting improvements. For example, instead of just saying "improve your videos," you could suggest, "use shorter, punchier edits to keep viewers engaged." This helps creators understand exactly what to change and how to do it, empowering them to enhance their work effectively.

Offer specific feedback on the content creator's performance, focusing on both areas of strength and areas needing improvement. Provide examples and concrete observations to make the feedback more actionable and meaningful.

When content creators seek constructive feedback, it's crucial to provide them with specific examples from their work. This clarity enables them to understand what they need to improve and how to do so effectively. Each individual may offer feedback in their own unique way, but the key is to ensure that it is meaningful and actionable.

Where possible use tools and platforms at your disposal to give feedback directly to elements of their work and try to elaborate specifically why something requires review e.g. referring back to the original brief. Always be ready to hear their perspective too, approaching any feedback session as a professional partner with a common goal.

When giving specific examples of quality work, do not give in to the temptation to micro-manage. You undermine your own positive feedback by bringing up pet grammatical peeves or other minutae. Creative people need to be encouraged to be creative. They often remember your criticism far out of proportion to your praise.

If the content creator is lacking in storytelling skills, let them know to follow and practice top-serving storytellers in the market. Whatever the skill they are lacking, allow them to have a proper resource so that they can make the improvements, also give them some questions for the homework to solve.

Collaborate with the content creator to identify actionable steps for improvement based on the feedback provided. Set clear goals and objectives that are measurable and attainable, and develop a plan of action to support their growth and development.

If content creators need constructive feedback during performance evaluations, I offer actionable steps for improvement. These steps are clear, achievable goals directly tied to the feedback provided. Whether it's attending workshops, seeking mentorship, or dedicating time to refine specific skills, having a concrete plan gives creators a clear path forward and shows support for their professional growth. Even more importantly, we should focus on providing constructive feedback without being concerned about personal preferences. As content creators, what matters most is how many people benefit from our content, rather than the number of views. If even one person finds our content helpful, that's what truly matters.

This is super important. With specific and actionable steps, it’s much easier in the next performance review to reflect back on and have a way to ‘measure’ how the feedback was applied and what were the results of that. One thing is to give feedback, another thing is to have a plan on how to fill those gaps, and that’s really where you have the opportunity to help creators improve their skills and grow in their careers.

The key to giving or receiving feedback is to not make it personal or appear to be an attack on performance. This is where experience plays a role. Talk your content creator through what has worked and how either amplifying similar content or creating new with similar themes might help improve outcomes. Discuss the process it takes to ideate and put forward content. Feedback should also be process-driven to help reduce the number of steps involved in the creation process. It is crucial for the one giving feedback to also request feedback on how interactions have been and what more can be provided to improve the process, especially communication.

Offer ongoing support and guidance to the content creator as they work towards their goals. Provide resources, training, and mentorship opportunities to help them address areas needing improvement and further develop their skills.

Ongoing support steps can be very helpful. By providing ongoing support after the evaluation. Ongoing support and constructive feedback for content creators can be achieved through several steps: Regular follow-up meetings, Provide specific feedback, share successful experiences, praise and encourage skills, respond to inquiries and needs.

When you are the one providing feedback to the content creator, ask them to approach you when they need either feedback or support. This makes them feel connected and their growth will increase rapidly.

As we conclude the evaluation, it's like reaching the end of a chapter in a book, knowing that there are many more adventures ahead. I want to emphasize that our journey together doesn't stop here; it's just the beginning of a continuous pursuit of excellence in content creation. Just as characters in a story rely on each other for support, know that I am here for you beyond this evaluation. My commitment to your growth and success is unwavering, much like a steadfast companion on your creative journey. Whether you need guidance, support, or simply someone to bounce ideas off of, I'm here to lend a helping hand.

I am a believer in fostering open communication and growth. During performance evaluations, I ensure that constructive feedback is provided to content creators in a supportive and actionable manner. This involves highlighting strengths while also pinpointing areas for improvement, offering specific examples and suggestions for enhancement. By creating a culture that values feedback and continuous improvement, I empower content creators to refine their skills and excel in their roles.

Content creators are, as the term suggests, creative. They are not like "ordinary" people. Arrogance, stubbornness or a defensive combativeness may mask insecurity. When conducting the evaluation, encourage the creator to set some specific target areas where they want to improve and, during these subsequent check-ins, emphasize your interest in their progress in these areas. Their creative nature needs to be nourished by the freedom to create and the knowledge that they have some control over their creative efforts.

Content creators are creative. They need a fun and friendly environment to be themselves and immerse their talents with their profession. When criticizing their work, encourage the creator to set goals in areas where they want to improve in.

Establish a follow-up plan to monitor progress and provide additional feedback and support as needed. Schedule regular check-ins to review progress, address any challenges, and celebrate achievements along the way.

setting up a follow-up plan ensures accountability and ongoing support, ultimately leading to tangible results and continued professional growth. It's neither about to do list ,as a creator you should be the one who knows to handle the market and trend and come up with your Follow-Up Plan...

Wrap up the evaluation by organizing a follow-up plan. This could involve scheduling future progress assessments or establishing deadlines for implementing improvements. Such a strategy fosters accountability and demonstrates dedication to their success, ensuring feedback leads to measurable outcomes and ongoing professional growth.

Attitude and tone are just as important as recommendations for new or better content. Humility goes a long way toward introducing fresh ideas that will be met with openness and even enthusiasm.

Don't wait for formal evaluations to chat. Check in regularly to offer guidance and feedback. It keeps the lines of communication open and shows you're invested in their growth.

Apporter son retour à un collaborateur, c’est bien s?r avoir su créer une relation de confiance, en apportant un regard juste et une réelle expertise. Savoir se remettre en question est aussi prépondérant car il s’agit là d’avancer ensemble, en équipe!

Foster an open and transparent communication culture where content creators feel comfortable expressing their concerns and seeking feedback. Encourage a growth mindset and a willingness to learn and improve. Additionally, ensure that performance evaluations are conducted in a fair and objective manner, with opportunities for content creators to provide feedback on their own performance and development needs.

Constructive feedback should be part and parcel of the writer-editor relationship, not something kept back for an evaluation. Writers — like any other employee in any other role — fail when their leaders fail to provide timely coaching and guidance.