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What do you do if your consulting services as a photographer aren't getting enough exposure on social media?

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If you're a photographer offering consulting services, it's crucial to leverage social media effectively. However, if your online presence isn't as strong as you'd like, it can be disheartening. You might notice a lack of engagement, minimal shares, or that your content simply doesn't reach the audience you're targeting. This article will guide you through actionable steps to enhance your social media exposure, ensuring your photography consulting services get the attention they deserve.

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1 Audit Presence

Begin by conducting a thorough audit of your social media accounts. Examine your profile setup, the content you've been posting, and how it aligns with your target audience's interests. Evaluate which posts received the most engagement and try to discern a pattern. Are they tutorials, behind-the-scenes glimpses, or portfolio pieces? Understanding what resonates with your audience is key to producing more compelling content that could lead to better exposure for your consulting services.

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Denise Namale
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You can just audit your social media platforms to see which content has been performing better than the other. Instagram provides insights per post, including how many people viewed your content, region, gender, etc. After auditing, you might find that low-quality images got less engagement therefore you should work on the quality for the next projects. You should also be able to post content that your followers can relate to.

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Matthias Hoelkeskamp

From text and image author to poultry farmer
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Aus meiner Sicht ist es bei schleppender Social Media Pr?senz eine der wirksamsten Ma?nahmen, einerseits regelm??ig zu posten und andererseits Socical-Media-Aktivisten, die sich als zu mir komplement?re Akteure "im selben Becken" tummeln, mit Likes, Kommentaren und Shares für meine Posts zu mobilisieren. Das funktioniert normalerweise recht gut und steht für ein organisches Wachstum.

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2 Engage Regularly

Engagement is a two-way street on social media. If you want to increase exposure, make sure to regularly interact with your followers and other photography professionals. Comment on their posts, answer questions promptly, and participate in relevant discussions. This not only builds relationships but also boosts your visibility through the platform's algorithms, which favor active users. Remember, genuine interaction is often reciprocated, leading to more eyes on your services.

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Akanksha Tinker

Designer @CIMET | Commercial Art, Motion Graphics | Ex - Angara | Ex - Woodenstreet
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Consistently posting your work on social media is needed when it comes to growth in engagement. You should schedule time for posting and also preplan a calendar to avoid last minute rush, you should shortlist the best of your work and also their captions, which describe them in the best possible way. This way your work can get exposure and interactions on social media.

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3 Optimize Content

Optimizing your content is vital for better social media exposure. Use relevant hashtags to make your posts more discoverable to those interested in photography consulting. Also, consider the timing of your posts; sharing content when your audience is most active can significantly increase visibility. Additionally, ensure your content is visually appealing and reflective of your expertise as a photographer, as this can encourage sharing and engagement.

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4 Collaborate Widely

Collaboration can be a powerful tool for increasing exposure. Partner with other photographers or influencers in related niches to expand your reach. You could host joint workshops, share each other's content, or even work on projects together. These partnerships can introduce your consulting services to new audiences and add credibility to your brand.

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5 Paid Promotions

While organic growth is ideal, sometimes a strategic investment in paid promotions can give you the necessary boost. Platforms like Facebook and Instagram offer targeted advertising options that can increase your service's visibility to specific demographics. Be mindful of your budget and target your ads to reach potential clients who are most likely to be interested in your photography consulting services.

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Peter L. Nielsen

Capturing and creating stories through photo, video and graphics | Certified Adobe Expert
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Unless you have a specific purpose (exhibition, event, competition etc), then throwing money at social media is almost always a bad idea. Many experience lower engagement after spending money (maybe due to the platform hoping that you might boost other posts) - and it is a slippery slope - impressions etc gained from paid promotion rarely lead to lasting engagement

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6 Diversify Platforms

Lastly, don't put all your eggs in one basket. Diversify your presence across multiple social media platforms where your potential clients might spend their time. Each platform has its own strengths and audience behaviors, so adapting your strategy accordingly can help you reach a broader audience. For instance, LinkedIn can be great for professional networking, while Instagram is ideal for showcasing visual content.

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Peter L. Nielsen

Capturing and creating stories through photo, video and graphics | Certified Adobe Expert
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There might be a better audience for your work on dedicated platforms for photographers. Behance, YouPic, 500px etc will have less people - but those people might be the ones that is more likely to have a positive impact on your career long term

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Gonzalo Blumenfeld

Estrategias de Marketing Digital ?? | Fotografía & Producción Audiovisual ?? | Gestión de Proyectos ?? | Análisis de Tendencias ?? |
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Create and share valuable content related to your consulting services on a regular basis. This could include tips and tricks for photography, behind-the-scenes looks at your consulting process, case studies of successful consulting projects, and more. By providing value to your audience, you can attract their attention and establish yourself as a trusted authority in your field

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What do you do if your consulting services as a photographer aren't getting enough exposure on social media?

1

2

3

4

5

6

7

1 Audit Presence

2 Engage Regularly

3 Optimize Content

4 Collaborate Widely

5 Paid Promotions

6 Diversify Platforms

7 Here’s what else to consider

Photography

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What do you do if your consulting services as a photographer aren't getting enough exposure on social media?

1

2

3

4

5

6

7

1 Audit Presence

2 Engage Regularly

3 Optimize Content

4 Collaborate Widely

5 Paid Promotions

6 Diversify Platforms

7 Here’s what else to consider

Photography

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