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What do you do if your consulting business in Workforce Management is struggling to take off?

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Starting a consulting business in Workforce Management (WFM) can be challenging, and it's not uncommon to encounter hurdles along the way. If your venture isn't taking off as expected, it's crucial to step back and reassess your strategies. Workforce Management involves optimizing employee productivity and ensuring that the right number of workers with the right skills are in place at the right time. This expertise is vital for businesses, but standing out in the consulting market requires clear value propositions and effective outreach.

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Raghunandan M N

Director - Workforce Management | Executive Member of The Advisory Board at CCW | Freelance Training Consultant

1 Revisit Strategy

If your consulting business is floundering, it may be time to revisit your business strategy. Analyze your target market, value proposition, and competitive positioning. You might discover that your services are too broad or not clearly communicated. Focus on a niche within WFM, such as labor compliance or scheduling optimization, and ensure your messaging resonates with the specific pain points of your target audience. Tailoring your approach can differentiate your services and attract clients who need your unique expertise.

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Raghunandan M N

Director - Workforce Management | Executive Member of The Advisory Board at CCW | Freelance Training Consultant
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Revisiting your strategy involves reassessing your goals, market positioning, and tactics. Analyze market trends, competition, and customer needs. Adjust your value proposition, marketing channels, pricing, and service delivery methods accordingly. Prioritize actions that address the root causes of your business's struggles and align with your long-term objectives

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2 Enhance Visibility

Your expertise in WFM won't help if potential clients can't find you. Enhance your visibility by networking, speaking at industry events, and maintaining an active online presence. Use social media platforms to share insights and join conversations about WFM trends. Consider writing articles or white papers that showcase your knowledge and solutions to common workforce challenges. By increasing your visibility, you establish credibility and can become a go-to expert in your field.

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Raghunandan M N

Director - Workforce Management | Executive Member of The Advisory Board at CCW | Freelance Training Consultant
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Enhancing visibility involves increasing your presence in relevant channels where your target audience is active. Invest in targeted advertising, content marketing, social media engagement, and networking events. Collaborate with influencers or industry leaders to expand your reach. Optimizing your website for search engines and utilizing relevant keywords can also improve visibility online

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3 Optimize Offerings

Your service offerings must be compelling and meet the needs of your clients. Evaluate what you provide and consider if there are additional services or packages you could offer to add value. For example, you could bundle a workforce audit with training sessions for management. Or, offer a subscription-based service for ongoing WFM support. By optimizing your offerings, you can better serve your clients and create more opportunities for revenue.

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Raghunandan M N

Director - Workforce Management | Executive Member of The Advisory Board at CCW | Freelance Training Consultant
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Optimizing your offerings involves refining your services to better meet the needs of your target market. Conduct market research to understand client pain points and preferences. Streamline your service packages to focus on high-demand areas or niche specialties. Consider bundling services or introducing new features to add value. Seek feedback from clients to continuously improve and adapt your offerings to their evolving needs.

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4 Strengthen Relationships

Building strong relationships with clients is essential for a consulting business. Focus on delivering exceptional service and fostering trust. Reach out to past clients for feedback and opportunities to improve. Consider setting up a referral program to encourage satisfied customers to spread the word about your services. By investing in relationships, you not only retain clients but also tap into their networks for potential new business.

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Raghunandan M N

Director - Workforce Management | Executive Member of The Advisory Board at CCW | Freelance Training Consultant
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Strengthening relationships involves prioritizing client satisfaction and fostering trust and loyalty. Communicate regularly with clients to understand their needs and provide personalized support. Offer exceptional customer service and go above and beyond to exceed expectations. Build long-term partnerships by delivering consistent value and demonstrating reliability and integrity. Actively seek feedback and address any concerns promptly to maintain strong relationships.

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5 Financial Management

Careful financial management is crucial when your business is struggling. Review your pricing structure to ensure it's competitive yet sustainable. Cut unnecessary expenses and focus on activities that directly contribute to client acquisition and retention. Sometimes, offering a temporary discount or a value-added service can incentivize new clients to try your services, leading to long-term engagements.

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Raghunandan M N

Director - Workforce Management | Executive Member of The Advisory Board at CCW | Freelance Training Consultant
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Effective financial management is crucial for the success of your consulting business. Start by creating a detailed budget that outlines your expected expenses and revenue projections. Monitor your cash flow closely to ensure you have enough liquidity to cover expenses and invest in growth opportunities. Keep track of your expenses and look for areas where you can cut costs or optimize spending. Consider seeking professional advice from accountants or financial advisors to ensure your financial strategy aligns with your business goals and industry best practices

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6 Continuous Learning

Lastly, never stop learning. The field of WFM is constantly evolving with new technologies and methodologies. Stay abreast of industry changes by attending workshops, obtaining certifications, and networking with peers. Your ability to offer cutting-edge solutions will make your services more attractive to clients who seek innovative approaches to managing their workforce.

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Raghunandan M N

Director - Workforce Management | Executive Member of The Advisory Board at CCW | Freelance Training Consultant
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Continuous learning is essential for staying competitive and relevant in the consulting industry. Invest time in expanding your knowledge and skills through professional development opportunities such as workshops, courses, and certifications. Stay updated on industry trends, emerging technologies, and best practices through reading industry publications, attending conferences, and networking with peers. Actively seek feedback from clients and colleagues to identify areas for improvement and refine your approach. Embrace a growth mindset and be open to new ideas and perspectives to continuously evolve and enhance your expertise

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What do you do if your consulting business in Workforce Management is struggling to take off?

1

2

3

4

5

6

7

1 Revisit Strategy

2 Enhance Visibility

3 Optimize Offerings

4 Strengthen Relationships

5 Financial Management

6 Continuous Learning

7 Here’s what else to consider

Workforce Management

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What do you do if your consulting business in Workforce Management is struggling to take off?

1

2

3

4

5

6

7

1 Revisit Strategy

2 Enhance Visibility

3 Optimize Offerings

4 Strengthen Relationships

5 Financial Management

6 Continuous Learning

7 Here’s what else to consider

Workforce Management

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