What do you do if your competitors are outperforming you in the digital landscape?

Judge whether the competition is doing well on digital strategy or they have better products, better services, better pricing, better tech etc. If let's say all things remain same & the competition has similar USPs as yours then comes digital differentiation part. Digital landscape has 4 pillars 1) 3C's (Content, Communication & Creative) 2) Selecting right TG & right platform 3) Robust tech integrations (Tracking, attribution models etc.) 4) Brand equity (positioning & value proposition) Try to create a mapping of all the above points of yours & your competitions. Now take a primary survey & understand the needs of customers in a detailed manner. Now tweak your above 4 pillar & optimize. You will win.

To outperform competitors digitally, start by analyzing their strategies, strengths, and weaknesses using tools like Similarweb. Identify gaps in their approach and develop a Unique Selling Proposition (USP) that communicates your competitive advantage. Enhance the customer experience across all digital channels and tailor your marketing efforts to target the right audience. Embrace technology, stay updated on trends, and use tools like marketing automation and data analytics. Continuously monitor performance metrics, adapt strategies based on data, and remember that success requires ongoing effort and adaptation.

One of the key questions you should find answer for: What are we missing? This helps you think outside the company’s current perspective. In such situations a 360 digital due diligence is highly useful as it measures and benchmarks performance against key competitors in the aspects of digital market, digital technology and digital assets. This will assist in accurately defining your current digital status taking into account your industry specifics, your brand positioning, and applicable trends in order to show you potential digital growth paths that are relevant to your situation.

Analicemos los principales puntos de mejora. Existen 2: 1. Mejoras internas A) El producto. Qué productos estamos vendiendo? qué están vendiendo los demás? Por qué no vendo? He hecho un análisis de precios ? Soy competitivo? B) Usabilidad de la página. Contrata un especialista de user experience para analizar tu página y las de tu competencia y compara. C) Ratios de conversión. Hay informes de mercado que te dan los datos de conversión vs tu mercado. Estás mejor o peor? 2. Mejoras externas, el tráfico A) Tu tráfico SEO. Has visto en plataformas como sem rush o sistrix cómo estás? B) Paid search. Analiza con sem rush qué hacen los demás. Mira en otros informes de mercado qué cpa o cpl tienen. C) Redes sociales. Mira kpis de engagement.

Ask your self why are they? then ask yourself are we serious about our digital strategy? If the answer is yes, look for an external expert who will give you clear unbiased advice and recommendations gathered from detailed discussions with you and everyone in your business.

If you are looking at your competitors to tell you what to do, you are too late. It’s crucial to focus on your customers first - there needs/wants, why they choose an alternative to you, where and how they consume information, and always assess competitors through that lense. 1. Understand macro trends for your target customers 2. Go talk to some to get qualitative insights on what and how they form opinions on brands and make buying decisions 3. Only then get into the digital diagnostics of the channels and tools that are relevant to them 4. And specifically then look at how competitors are doing things well

A few years back, during the COVID 19 lockdown, we faced a similar predicament. A brand was doing well in its digital strategy with standard growth rates. However, a few competitor brands witnessed some exponential growth in their digital presence (esp. social media) within a short span of time. On close analysis, we discovered that, the common thread among the other brand was to showcase founder stories and build a human connection through their digital communication. We understood that the consumers want to know who they are buying from. Basis this, we re-aligned the strategy for the brand and achieved the required scale.

Knowing what your competitive position is, should be your driving force. It doesn't have to be about the product or even price. It could be about customer service, how quick you are to fix issues, how you never do sales because you value your loyal customers too much. Know where you can be competitive beyond the obvious measures

While they say knowing your customer like the back of your hand is important, it's as equally (if not more) important to know your competitors also in the same way. Follow 3 simple steps, if you don't know where to start: - Become a customer of your competitor - Go through their entire customer journey (as far as you can without buying their product) - Note down in each step what they did to push you further down the funnel Now come back, analyze, and add your company characteristics into the mix to develop your unique strategy.

En un caso propio en la agencia, nos encontramos con un cliente que al cambiar la lista de los competidores nos hizo cambiar toda la estrategia de la marca. Nuestro cliente pensaba y actuaba con el fin de equilibrar el mercado entre precios, marca, colores, sin tener en cuenta el target y como estos nos podian percibir y nosotros conectar. Lo importante es el publico final, y en todo caso, como estos perciben al resto, que no tienen por que ser del mismo sector. Si por ejemplo gestionamos una cadena de kebabs, nuestra competencia no solo son kebabs, ni es solo la comida a domicilio, ni tan solo es ahora otras marcas de comida. Hoy en dia las personas buscan marcas con las que además de comprar, se idenitifiquen y se sumen a una causa.

Push your product harder! you are the best 'Brand Ambassador' for your own brand! Focus on what you can control - Your relationships with the clients + agencies, Networking (reaching out to more clients) + speaking positively about your own brand. never demean your competition, instead speak highly about your brand. that's the best response to your competition.

While it's important to stay up-to-date with the latest in the digital sphere, the most underrated skill in marketing is to be curious. Have a curious mind and ask when you're not sure (it's better to ask even when you're sure, gives you a confidence boost) Upgrade your soft skills more often than the hard ones. Hard skills will follow.

Not everyone can be an expert. Make sure there is a solid macro understanding of tech issues including best practices and make sure to have complementary specialized competencies either internal or through key close service providers. This requires a solid tech and applications monitoring as well as a periodical check of competencies and facilitation of appropriate level up education

To outshine competitors digitally, first, assess reality—get a true measure of where you stand. ?? Know the competition; use tools like SEMrush to analyze their SEO, or BuzzSumo for content insights. ???♂? Upgrade skills by learning the latest in digital advertising and analytics on platforms like Coursera. ?? Innovate constantly by testing new ideas. For instance, pilot a new social media campaign and monitor its performance. ?? Strengthen presence by ensuring your brand is active and engaging across all digital channels. ?? Lastly, analyze results with a fine-tooth comb to understand what works. ?? Remember, knowledge and agility are power!

In the rapidly evolving digital landscape, continuous learning and skill development are essential. Stay updated with the latest technologies, trends, and best practices to remain competitive and proficient in your field.

Look at where you can be agile and move quickly to gain some competitive edge. One of the easiest ways to do this is reactive marketing, as it takes little time and sign-off, and gets you in front of engaged audiences quickly at the right time. This can be a huge player for brand experience when you become a known source for always staying relevant and on trend - for both B2B and B2C businesses.

In order to assume a leading position, a continuous optimization process must be initiated and a culture created that constantly questions itself and strives for optimization. In doing so, it is also important to highlight and utilize smaller successes - for example, catching up with the leaders in niches. Based on this, the aim can then be to broaden or deepen the areas. It also seems important to strive for a canon of different types or manifestations of innovation: From incremental to radical innovation, a wide variety of fields of action can be used.

Doing something totally new can take a huge amount of bravery, especially from long-standing brands. There is a fear of the unknown, and so gaining the buy-in from key stakeholders - internal or external - can be a difficult conversation. Even the most rudimentary of data to demonstrate expected results can go a long way in convincing brands to innovate in new and exciting ways.

Approach this as an opportunity to reflect, adapt and innovative. Conduct an analysis to understand the strategies and tactics the competitors are using to achieve success. Identify areas of improvement but most importantly different yourself and retain your brands voice. You need to prioritize continuous learning, staying abreast with the industry trends while creating meaningful connections with your audience so as to create trust and loyalty.

Fostering user-generated content (UGC) for your products or services is an evergreen strategy. The more positive reviews, coupled with authenticity, especially from influential individuals within their networks, become unbeatable assets for your brand. Harnessing the power of UGC not only fosters innovation but also amplifies brand credibility and fosters meaningful connections with your audience.

If your competitors are outperforming you in the digital landscape then instead of being worried be glad that you now have a case study to learn and improve from. #1 thing to remember here is not to get intimidated by the competition rather seek to learn from them. Growth happens from inside out, Make a list of things your brand / service is great at and double down on showing that to your audience one by one. It is easier to be yourself on social media than to pose as a replica of someone else's brand. This will make your brand more trustworthy, credible and real to strengthen your online presence. This may take some time but keep at it. Be consistent. Analyse results and make data driven decisions.

Go beyond frictionless transitions. Each touchpoint needs to add unique value, otherwise it's just another digital clutter. Even with AI, the best digital presences create a sense of real, personable connection. Keep the human factor real.

When it comes to building your online presence, it's important to create a consistent brand across all platforms. This means having a mobile-friendly website, being active on social media, and creating valuable content. The most important thing is to be true to yourself and reflect qualities like kindness and leadership. Connecting with your audience will help more people see you and add depth to your brand's story. The aim isn't just to get noticed, but to have a real impact and build long-lasting relationships. Balancing professionalism with personal connection is key to standing out online.

Forget mass content creation - embrace micro-communities. Niche down to a passionate subculture within your target audience. Build a high-trust, interactive space (think Discord servers, invite-only forums) & co-create content with them. This fosters deep loyalty & insights you won't find in generic social media analytics.

You can control what you do but NOT what competitors do. Sometimes, they do things right and may get better results, which does not mean your strategy is bad. First, you have to understand under what metrics the competitor outperforms you and whether that metric is relevant to you or not so much. If the metrics are NOT the ones you are chasing, there is no reason to deviate from your path. Carry on, iterate, improve and eventually it will show. And the other competitors will be looking at you for answers.

Always analyze your results. Test, test, test. Run pilots. Don’t be afraid to try something new. If you always do what you’ve always done, you’ll always get what you always got.

Todo es una carrera sin final y en sprint para uno mismo, pero no es la misma que el resto. Se trata de conocer la percepción de todos y jugar a tu favor. Por ejemplo, trabajamos para contentar y vender a nuestro público, no a nuestra competencia. La mayoría de los clientes no saben ni quienes son, algunos se queda con lo superficial. No vamos a cambiar la estrategia o la imagen por unos pocos o para quedar satisfechos como departamento, empresa o para los socios o accionistas. Lo mejor es pensar en el público final y como la competición puede beneficiar el rendimiento, la productividad y la creatividad.

Of course I want to know what's working. But I'm far more interested in what I'm doing that's working that my competitors will find difficult to copy. This could be some strategy involving a rare skill set, or some kind of asset that can't be easily duplicated.

Regularly review analytics to understand the impact of your strategies. Tools like Google Analytics or social media insights can provide valuable data on traffic sources, user behavior, and conversion rates. Use this data to refine your approach continuously.

Choose violence and destroy them. Extra words added here to reach the 125-word minimum that I have to put into this answer.

Focus on the foundation and innovate upon the input > process > output > outcome workflow. It is best to have gratitude towards outperforming competitors as you are getting a chance to review their workflow and learn from it so that you can innovate as well. The digital landscape is constantly changing, and it is about having the right curiosity for innovation that can help you in outperforming the competition. It is all about having the right mind, heart and soul towards digital innovation and transformation.

All in all, the race is long. Sometimes you're ahead, sometimes you're behind... The main thing is keeping up the competition forever. To keep up, you have to; *Be aware of competition, *Follow current trends (this is also so important to catch up), *Shift your strategy accordingly, timely and wisely when necessary. Be in the competition and don't forget to enjoy the ride.

Observe why they are doing well by: 1. See why it is working. 2. Take what is good. 3. Eliminate the bad. 4. See how to scale it.

Do a competitor analysis using tools like semrush. Understand keyword cloud. Find long tail keywords Doubke down on those keywords via videos and blogs.