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What do you do if your communication style isn't resonating with different generations in Financial Services?

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In financial services, effective communication across generations is crucial for success. Yet, you might find your style isn't resonating with everyone. Whether you're addressing Baby Boomers, Generation X, Millennials, or Generation Z, each group has distinct preferences and expectations. Understanding these nuances can transform your interactions and business relationships. Tailoring your approach to meet the needs of different age groups ensures that your message is not only heard but also appreciated, fostering trust and collaboration in a diverse workplace.

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1 Adapt Style

To bridge generational gaps, begin by adapting your communication style. If you're used to formal reports but they're not engaging younger colleagues, consider integrating more visual elements like infographics. Conversely, if digital messages are lost on older generations, try more direct communication methods, such as face-to-face meetings or phone calls. Flexibility is key; observe responses and be willing to adjust your approach. This shows respect for individual preferences and can greatly improve your rapport with clients and coworkers of all ages.

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Lucy Chen

Executive Coach | Speaker | DTM | Advisory Board | Founding Member of Chief | Book of BUILD RESILIENCE | 4X Book Award Winner | Analytics & Risk Management Expert
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Embrace the change, learn the new style, and keep on working on improvement. Think about the time when we felt our parents generation could not understand and communicate with us. Each generation has their way of communicating. As leaders, we need to adapt to the trend and never stop learning.

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2 Listen Actively

Active listening is a cornerstone of effective communication, especially when dealing with generational differences. Pay close attention to what is being said and how it's conveyed. This not only helps you understand the other person's perspective but also demonstrates that you value their input. Reflect on their words and ask clarifying questions if needed. By showing that you're genuinely interested in their viewpoints, you foster a more inclusive environment that encourages open dialogue across all age groups.

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Emmanuel Odeh

Social Media strategist | Sales | Digital Marketing Strategist & Content Expert | Email Marketing | Lead generation | A SON OF GOD
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If your communication style isn't connecting with different generations in financial services, try adapting your approach to better suit their preferences. This might involve being more direct and concise for some, while providing more context and background information for others. Flexibility and empathy are key in effectively communicating with diverse audiences. Additionally, actively listening to their feedback and adjusting accordingly can help bridge the gap in communication.

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Lucy Chen

Executive Coach | Speaker | DTM | Advisory Board | Founding Member of Chief | Book of BUILD RESILIENCE | 4X Book Award Winner | Analytics & Risk Management Expert
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We have one mouth and two ears, so need to listen well before we speak. Listening actively is one important part of being a leader. Talking about your own agenda will not take where you want to be. Listen carefully, respond wisely.

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3 Use Technology

Leveraging technology can help tailor your communication to different generations. For example, while Millennials and Gen Z might prefer quick interactions through messaging apps or social media platforms, Gen X and Baby Boomers may be more comfortable with emails or traditional phone calls. It's important to be proficient in a variety of communication tools and to choose the right medium for your audience. This not only makes your message more accessible but also conveys that you're considerate of their preferences.

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Lucy Chen

Executive Coach | Speaker | DTM | Advisory Board | Founding Member of Chief | Book of BUILD RESILIENCE | 4X Book Award Winner | Analytics & Risk Management Expert
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In this era of change and technology advancement, we need to keep up with the new processes, technologies, and trends. No business can survive without equipping with the right technology. Many companies, small or large, filed bankruptcy due to lack of technology acumen. Hire the right people, explore new ideas and learn new technology to be competitive.

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4 Provide Context

When communicating with different generations, providing context is essential. Younger generations might appreciate understanding the "why" behind the information you're presenting, while older generations may value detailed background and historical perspective. Tailor your explanations to ensure that your audience grasps the full picture, which in turn helps them to see the relevance and importance of your message within the broader context of financial services.

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5 Encourage Feedback

Open the floor for feedback to gauge how well your message is being received across generations. Encourage individuals to voice their thoughts and concerns. This not only helps you refine your communication style but also promotes a culture of mutual learning and understanding. By actively seeking out and valuing feedback from all age groups, you demonstrate a commitment to continuous improvement and inclusivity in your professional interactions.

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6 Embrace Diversity

Finally, embracing the diversity of your audience can enrich your communication strategy. Recognize that each generation brings a unique set of experiences and insights to the table. By valuing these differences, you create a more dynamic and innovative environment. Use these diverse perspectives to inform your communication approach, ensuring that it is not only effective but also resonates with the varied backgrounds and expectations within the financial services industry.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What do you do if your communication style isn't resonating with different generations in Financial Services?

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1 Adapt Style

2 Listen Actively

3 Use Technology

4 Provide Context

5 Encourage Feedback

6 Embrace Diversity

7 Here’s what else to consider

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