What do you do if your communication strategies are failing to engage employees in Account Management?

The best way to communicate if your communication strategies are falling apart is to have the reverse mechanism of communication where the employees would themselves come forward to engage. This can be achieved by having an effective open door policy.

Start by evaluating the efficiency of current communication approaches. Identify any channels or methods that are not meeting expectations and analyze the reasons for their shortcomings. Foster open dialogue by actively seeking input from employees. Encourage them to share their thoughts, concerns, and recommendations regarding communication methods. Acknowledging their viewpoints can offer valuable perspectives on areas requiring enhancement.

The only thing more important than understanding your own communication style, is having the ability to read the energy and style of others. By doing so, you will be able to identify where there is disconnect. Don't be afraid to bring others to the room. There have been many times where I have strategically asked others to join me in a meeting knowing that this particular client will connect better with someone who has a different energy than myself. This should not be seen as a failure on your part, but a success that you were able to push your ego to the side and allow others to lead the conversation. At the end of the day, what we want is a client who feels heard and can understand what we are trying to offer.

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There is nothing that beats face-to-face. If you truly believer there is a communication issue, I would immediately set up some time to meet in person. If you believe in what you are conveying to someone, they sometimes need to feel and see it in person.

Make certain that communication content resonates with and holds significance for employees in Account Management. Customize messages to cater to their distinct requirements, obstacles, and objectives, thereby nurturing heightened engagement and attentiveness. Provide training sessions or workshops focusing on proficient communication methods. Empower employees with the capabilities and tools required to communicate assertively and persuasively within their respective roles.

Encourage a culture of collaboration where employees are motivated to exchange ideas, seek clarification, and offer input. Foster a feeling of ownership and engagement in communication endeavors. Leadership plays a pivotal role in establishing the communication climate across the organization. Leaders should exemplify transparent, respectful, and proactive communication practices, serving as role models for employees to emulate.

Involve Your Employees by: 1. Create a tiger team of employees from various levels and backgrounds to learn what is needed to enhance communication and engagement. 2. Conduct pulse surveys each week to let employees share their perspectives. The feedback enables leaders to gauge the culture. 3. Make it fun. One idea is to create an online game to help employees learn about a particular subject.