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What do you do if your commercial property isn't attracting potential buyers or tenants?

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If you own a commercial property, you want to make the most of your investment by selling or leasing it to a reliable and profitable tenant or buyer. But what if your property is not getting the attention or offers you hoped for? How can you improve your chances of finding the right match for your space? Here are some tips to help you boost your commercial property's appeal and value in a competitive market.

本文章的要点总结

Reassess your marketing approach:

Analyze and update your promotional tactics to highlight key property features. Utilize professional visuals and timely responses to inquiries to attract more potential buyers or tenants.### *Engage a commercial broker:Leverage the expertise and network of a real estate broker to market your property effectively. They can handle negotiations and paperwork, ensuring a smoother transaction process.

本摘要由 AI 和以下专家提供支持

Roy Eden, MRICS, MIFT, MBPF

Co-Founder, COO Bravo Investment House…
Asif Khurshid

?? Real Estate Visionary at Dubai Real…

1 Review your marketing strategy

The first step is to evaluate how you are presenting and promoting your property to potential buyers or tenants. Are you using the right channels, platforms, and tools to reach your target audience? Are you highlighting the best features and benefits of your property, such as location, size, amenities, and price? Are you using professional photos, videos, and virtual tours to showcase your space? Are you updating your listings regularly and responding to inquiries promptly? If not, you may need to revise your marketing strategy and invest in better quality and more effective methods to attract more interest and leads.

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Roy Eden, MRICS, MIFT, MBPF

Co-Founder, COO Bravo Investment House LTD
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We acquired commercial building in London comprised of 21 floors, almost empty. Geographically, visually & reputationally the building wasn't attractive. Further, demand was at its lowest during the financial crisis, 2012. What was required? a "change of mindset": We introduced young and hungry manageress who cared for nothing more than reaching full occupancy: with aggressive campaign she reduced rent to below market price, erected illuminated signage on the roof top that was seen by landers in Heathrow, met with largest companies in the area and drove them in fancy car to view the building. We simplified the conventional lease to a 3 pager (but insisted on ACT54). Within 9 months Wembley Point was full - "from distress, to success".

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Asif Khurshid

?? Real Estate Visionary at Dubai Real Estate | Driving Dubai's Market Growth ?? | Dare to Predict the Future with Me
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To attract potential buyers or tenants to your commercial property, evaluate the property for issues, enhance curb appeal, update marketing strategies, offer incentives, engage with real estate professionals, understand the market, update and upgrade the property, host events, and seek feedback for improvements.

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Ryan Leddicoat

General Manager - Sales
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Look at where and how you're advertising the property and make adjustments. Ensure you're reaching the right audience and highlighting the property's strengths. Get feedback from experts if needed. Simplifying and improving your marketing approach can help attract potential buyers or tenants.

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Luciano Vilalva

Desenvolvimento Imobiliário | Galerias Comerciais | Gerente Comercial | Gerente Executivo
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Uma vez na lideran?a de um projeto, utilizei as seguintes a??es: 1) melhora da apresenta??o das salas comerciais; 2) revis?o dos valores do m2 dos aluguéis para serem competitivos juntos a outros imóveis semelhantes; 3) incorpora??o de stand de atendimento no local para melhora do atendimento dos potenciais locadores; 4) flexibilidade na negocia??o, aumentando carência para pagamento dos aluguéis; 5) treinamento da equipe comercial para busca de potencias clientes alinhados ao perfil dos imóveis disponíveis; 6) campanha de marketing mais direcionada aos potenciais locatários.

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Tobi Eniafe

Helping clients make seamless effort in securing their retail rollout expansion || Worked along side 20+ International and National retail brands || Creating effective sales, management and lease transaction
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Looking through ones marketing strategy can be the first pointer -- How am I marketing the brief -- To who am I targeting my property to -- What do I want to achieve at the end of the marketing techniques used -- The price labeled on the property, does it have a comparative market price with similar commercial properties in the neighborhood That will help check why the targeted audience are not coming forth

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2 Consider hiring a broker

Another option is to hire a commercial real estate broker who can help you market your property, negotiate deals, and handle the legal and financial aspects of the transaction. A broker can leverage their network, expertise, and resources to find qualified and motivated buyers or tenants for your property. They can also advise you on the best pricing, terms, and conditions for your property, as well as handle the paperwork and due diligence. However, hiring a broker also means paying a commission or fee, which can reduce your profit margin. Therefore, you should weigh the pros and cons of working with a broker and choose one who has a good track record and reputation in your area and niche.

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Maria Elena D'Enjoy

???SíGUEME! | ?? Copywriting | NeuroCopywriter | Agile Heores League | Comunidad de Líderes | Estrategia de contenido | Haz que cada palabra cuente | Estrategias que impactan, convierten y venden
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Un corredor de bienes raíces con experiencia en propiedades comerciales puede aportar un conocimiento valioso del mercado y una amplia red de contactos. Ellos pueden ayudarte a ajustar el precio, mejorar la estrategia de marketing y encontrar compradores o inquilinos calificados más rápidamente.

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Ludovic Reymond

CEO Immobilier Swiss | Immobilier International | Achats, Ventes, Enchères, Résidences secondaires.
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Consider Hiring a Broker: A professional real estate broker can provide valuable expertise and connections in the commercial real estate market. They can help you market your property more effectively and negotiate deals on your behalf.

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Mathieu HACHEMKHANI MAZLAGHANI

Conseiller à Ferless Conseil | Gestion de patrimoine, Finance
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III. Consultation avec des experts en crédit-bail et en immobilier commercial A. Engager un avocat spécialisé en droit immobilier commercial 1. Recherche d'un professionnel expérimenté dans le domaine du crédit-bail 2. Consultation sur les options légales pour optimiser la commercialisation de la propriété B. Collaboration avec un courtier immobilier commercial 1. Exploitation du réseau professionnel du courtier pour trouver des prospects potentiels 2. Obtention de conseils sur les meilleures pratiques de commercialisation et de négociation dans le secteur du crédit-bail

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3 Make some improvements

Sometimes, your property may need some upgrades or repairs to make it more appealing and functional for potential buyers or tenants. Depending on your budget and timeline, you can make some minor or major improvements to your property, such as painting, landscaping, lighting, flooring, plumbing, electrical, or HVAC systems. You can also add some features or amenities that are in high demand or suit your target market, such as security, parking, signage, accessibility, or energy efficiency. These improvements can increase your property's value, curb appeal, and occupancy rate, as well as reduce your maintenance costs and liability risks.

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Ludovic Reymond

CEO Immobilier Swiss | Immobilier International | Achats, Ventes, Enchères, Résidences secondaires.
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Make Improvements: Assess your property and identify any areas that could be improved to make it more attractive to potential buyers or tenants. This could include cosmetic upgrades, renovations, or addressing any maintenance issues.

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Delight A.

Valuation Surveyor at Lawson Commercial
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In certain circumstances, it may be an option to pursue planning permission to convert the commercial property to residential use. The demand for new homes and affordable housing is currently spurring the local councils to approve planning consents to increase the pipeline of new homes in subject region. It may be a valuable avenue to explore.

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Mathieu HACHEMKHANI MAZLAGHANI

Conseiller à Ferless Conseil | Gestion de patrimoine, Finance
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IV. évaluation régulière et ajustement de la stratégie A. Surveillance continue des performances de commercialisation 1. Suivi des visites de la propriété, des demandes de renseignements et des offres 2. Analyse des retours d'information des prospects et des professionnels impliqués B. Adaptation proactive de la stratégie en fonction des résultats 1. Modification des tarifs, des installations ou de la commercialisation en fonction des tendances du marché et des retours d'information 2. Engagement à rester flexible et réactif pour maximiser les chances de succès

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4 Offer incentives

If you are facing stiff competition or a slow market, you may need to offer some incentives to entice buyers or tenants to choose your property over others. For example, you can offer a lower price, a flexible lease term, a free rent period, a tenant improvement allowance, a seller financing option, or a referral bonus. These incentives can help you stand out from the crowd, attract more offers, and close deals faster. However, you should also be careful not to overdo it or compromise your bottom line. You should always do your research and analysis to determine the optimal price and terms for your property and market.

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Delight A.

Valuation Surveyor at Lawson Commercial
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The most common incentive would be to offer a rent-free period as this financially assists the incoming tenant without devaluing the rental value of the property.

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Maria Elena D'Enjoy

???SíGUEME! | ?? Copywriting | NeuroCopywriter | Agile Heores League | Comunidad de Líderes | Estrategia de contenido | Haz que cada palabra cuente | Estrategias que impactan, convierten y venden
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Una buena estrategia podría ser ofrecer incentivos para atraer compradores o inquilinos. Esto podría incluir términos de arrendamiento flexibles, períodos de gracia en el pago del alquiler, o contribuciones a las mejoras del espacio arrendado. Los incentivos pueden hacer que tu oferta se destaque en un mercado competitivo.

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Ludovic Reymond

CEO Immobilier Swiss | Immobilier International | Achats, Ventes, Enchères, Résidences secondaires.
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Offer Incentives: Consider offering incentives to attract buyers or tenants, such as rent discounts, lease incentives, or financing options. These incentives can help make your property more appealing compared to others on the market.

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Mathieu HACHEMKHANI MAZLAGHANI

Conseiller à Ferless Conseil | Gestion de patrimoine, Finance
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A. Révision de la stratégie de tarification B. Amélioration des installations ou de l'aménagement C. Adaptation de la stratégie de commercialisation D. Exploration de nouvelles opportunités d'utilisation

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5 Be flexible and creative

Finally, you should be open to different options and opportunities that may arise in your commercial property journey. For instance, you can consider leasing or selling your property to a different type of buyer or tenant than you originally intended, such as a co-working space, a pop-up store, or a non-profit organization. You can also explore alternative ways to use or monetize your property, such as subleasing, hosting events, or offering storage space. You can also collaborate with other property owners, developers, or investors to create joint ventures, partnerships, or exchanges. These strategies can help you diversify your income, expand your network, and find new solutions for your property.

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Ludovic Reymond

CEO Immobilier Swiss | Immobilier International | Achats, Ventes, Enchères, Résidences secondaires.
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Be Flexible and Creative: In a competitive market, it's essential to be flexible and open to creative solutions. This could involve adjusting your pricing strategy, offering flexible lease terms, or exploring alternative uses for the property.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Maria Elena D'Enjoy

???SíGUEME! | ?? Copywriting | NeuroCopywriter | Agile Heores League | Comunidad de Líderes | Estrategia de contenido | Haz que cada palabra cuente | Estrategias que impactan, convierten y venden
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La paciencia es clave en el mercado de bienes raíces comerciales. Estas transacciones pueden llevar tiempo, así que es importante mantener tu propiedad en las mejores condiciones posibles y continuar ajustando tu estrategia según sea necesario. Mantén un enfoque proactivo y no dudes en buscar asesoramiento profesional para navegar por el mercado de manera efectiva.

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Ludovic Reymond

CEO Immobilier Swiss | Immobilier International | Achats, Ventes, Enchères, Résidences secondaires.
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Consider Other Factors: Evaluate any other factors that may be impacting the attractiveness of your property, such as its location, competition in the area, or economic trends. Adjust your strategy accordingly to address these factors.

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What do you do if your commercial property isn't attracting potential buyers or tenants?

1

2

3

4

5

6

1 Review your marketing strategy

2 Consider hiring a broker

3 Make some improvements

4 Offer incentives

5 Be flexible and creative

6 Here’s what else to consider

Commercial Leasing

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What do you do if your commercial property isn't attracting potential buyers or tenants?

1

2

3

4

5

6

1 Review your marketing strategy

2 Consider hiring a broker

3 Make some improvements

4 Offer incentives

5 Be flexible and creative

6 Here’s what else to consider

Commercial Leasing

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