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What do you do if your client relationships in media sales are becoming strained?

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Client relationships are vital in media sales, as they can affect your revenue, reputation, and referrals. But sometimes, despite your best efforts, you may encounter challenges, misunderstandings, or conflicts that strain your rapport with your clients. How do you handle these situations and restore trust and satisfaction? Here are some tips to help you deal with strained client relationships in media sales.

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Calypso Renou

Agent Relation Client

1 Identify the root cause

The first step is to understand what is causing the strain in your client relationship. Is it a mismatch of expectations, a communication breakdown, a performance issue, or a personal matter? You need to be honest and objective in assessing the situation and your own role in it. You also need to listen to your client's perspective and feedback, and acknowledge their concerns and emotions.

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Leandro Barros

Assistente Regional de Relacionamento e Novos Negócios - Licitac?o- Cess?o de Rede - Suporte - CSM Gestor de Tráfego
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Ouvir, entender e buscar a solu??o. Acredito que o mais difícil deva ser suprir uma necessidade pessoal de um cliente. Um grande desafio nessa rela??o, mas eu acredito que pode ser solucionado através de uma rela??o verdadeira e clara entre o fornecedor e cliente.

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2 Communicate proactively and empathetically

The second step is to communicate with your client in a proactive and empathetic way. Don't avoid or delay addressing the issue, as this can worsen the strain and damage your credibility. Instead, reach out to your client and express your willingness to resolve the problem and improve the relationship. Use a respectful and positive tone, and avoid blaming or criticizing. Show empathy and understanding for your client's feelings and needs, and apologize sincerely if you made a mistake or caused any inconvenience.

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Calypso Renou

Agent Relation Client
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La sincérité est la clef. Plus votre interlocuteur saura que vous êtes sincère plus il comprendra vos propres problématiques. Cela vous évitera des tensions ou de la mauvaise interprétation.

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3 Collaborate on solutions and actions

The third step is to collaborate with your client on finding solutions and actions that can restore the relationship and deliver the desired results. Don't impose your own ideas or opinions, but rather invite your client to share their input and suggestions. Work together to set realistic and measurable goals, timelines, and expectations, and agree on how you will monitor and report on the progress and outcomes. Make sure you document and confirm the agreed solutions and actions, and follow up regularly.

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4 Provide value and support

The fourth step is to provide value and support to your client throughout the process of implementing the solutions and actions. Demonstrate your expertise and professionalism, and deliver high-quality work that meets or exceeds your client's expectations. Show your client that you care about their success and satisfaction, and offer additional resources, guidance, or assistance if needed. Celebrate the achievements and milestones, and thank your client for their trust and cooperation.

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5 Evaluate and improve

The fifth step is to evaluate and improve your client relationship on an ongoing basis. Solicit feedback from your client on how they perceive the relationship and the results, and share your own observations and insights. Identify what is working well and what can be improved, and acknowledge the strengths and weaknesses of both parties. Use the feedback and data to adjust and optimize your strategies, processes, and communication, and to prevent or address any potential issues in the future.

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Calypso Renou

Agent Relation Client
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J’ai constaté au fur et à mesure du temps, qu’une bonne relation avec vos clients vous aidera davantage. N’hésitez pas à vous intéresser sur sa vie personnelle et professionnelle, à être à l’écoute de ce qu’il pourrait vous dire. Tisser un lien professionnel fort, cela pourrait vous sauver de certaines situations tendues.

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6 Learn and grow

The sixth step is to learn and grow from your experience of dealing with strained client relationships in media sales. Reflect on what you learned about yourself, your client, and your industry, and how you can apply this knowledge to enhance your skills and performance. Recognize the opportunities and challenges that come with client relationships, and embrace them as part of your professional development. Seek feedback and support from your peers, mentors, or managers, and invest in training or coaching if needed.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Calypso Renou

Agent Relation Client
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Toujours commencer à identifier la cause racine de la situation pour solutionner le problème le plus efficacement. Discuter avec vos clients, soyez sincères. N’hésitez pas à leur souhaiter les fêtes nationales/religieuses personnellement. Et si vous le pouvez, pensez aux anniversaires! Cela pourrait vous être très utile et ils vous aideront à trouver des solutions.

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What do you do if your client relationships in media sales are becoming strained?

1

2

3

4

5

6

7

1 Identify the root cause

2 Communicate proactively and empathetically

3 Collaborate on solutions and actions

4 Provide value and support

5 Evaluate and improve

6 Learn and grow

7 Here’s what else to consider

Media Sales

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What do you do if your client relationships in media sales are becoming strained?

1

2

3

4

5

6

7

1 Identify the root cause

2 Communicate proactively and empathetically

3 Collaborate on solutions and actions

4 Provide value and support

5 Evaluate and improve

6 Learn and grow

7 Here’s what else to consider

Media Sales

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