What do you do if your client in content marketing is unhappy with the results?

If a client is unhappy with content marketing results, address concerns directly and proactively. First, schedule a meeting to discuss specific issues and review the data together. Listen to their feedback and suggest realistic adjustments. Offer to refine the strategy based on their goals and market trends, incorporating their feedback. Demonstrating a commitment to adapt and improve can rebuild trust and lead to more effective campaigns moving forward.

If I encounter a client in content marketing who is unhappy with the results, I would first listen actively to understand their concerns and expectations. I'd assess the campaign's performance data to identify any disconnects between the expected outcomes and the actual results. I would then propose a detailed plan of action to address these issues, which could include adjusting the content strategy, targeting, or distribution channels to better align with the client's goals. Open communication is crucial, so I would ensure regular updates and checkpoints with the client to review progress and make necessary adjustments promptly. This approach helps rebuild trust and demonstrates my commitment to achieving their desired outcomes.

If my client in content marketing is unhappy with the results I would make sure of these things. - Understand the concerns - Review goals and expectations - Analyze performance metrics - Collect feedback from the audience - Adjust content strategy - Provide evidence-based recommendations - Set realistic expectations - Implement changes - Communicate progress regularly - Seek continuous feedback Hope this piece of information is useful to you.

we provide a very hands-free service and our track record is impeccable so we've yet to have an unhappy client, however if there is an issue you should absolutely listen and get it resolved ASAP.

Analyze what the scope of improvement is: -Was there a mismatch in expectations? -Did the campaign not perform? -Do we need to revisit the goals? -What went wrong? -How can we fix it? While having conversations around this, I encourage you to NOT lead the client. Understand their concerns and validate their feelings. And work on identifying optimizations TOGETHER. A problem with leading (I mean asking questions in a way that brings the client closer to your POV) is that you'll end up having the same conversations over and over. Plus, since the client doesn't feel heard, they'll start building resentment towards you... And the scope for retainers goes poof!

é importante entender qual dado analisar. Posicionamento n?o é uma métrica de impacto para o negócio. Já gera??o de lead ou convers?o direta é. Sugiro elencar todas as métricas que você tem em m?os e classificá-las quanto a seu impacto no negócio e a quantidade de vezes no tempo que estas métricas devem ser monitoradas. Com base nisso, você conseguirá visualizar os resultados do cliente com maior clareza e comunicar a ele o que é essencial.

Check your data analysis to pinpoint where your content is not performing. This can involve conversion rate, social media engagement, website metrics, and bounce rate. This will help provide objective insights that can help both you and your client understand the performance of your content and know where you need to re-structure your plans for success.

Create as much as data points in a funnel, preferably on Google sheets or any online collaborative tool, where the client can point out or comment on certain numbers they would want clarity on. Quantify the objectives as much as possible, and always connect content pieces with targets (eg: X social post will create 10 signups and 5 conversions) and build the funnel around that. See where in the funnel the highest drop off happens, optimize, repeat and test out different versions to understand which ones moved the metrics with the greatest numbers :)

After listening to your clients. Check the data. Look at the analytics to discover where the content is falling short. This includes examining, bounce rates, website traffic, conversion rate and social media engagement. This data analytics gives insights which can help you understand the performance issues.

Check out the content data and try to find the reason for the failure. You can use Google Analytics and other software to analyze data. Try some methods like A/B testing to measure the campaign performance. Check out the headline and meta score.

Based on your client's feedback and the data analysis, be prepared to adapt your content marketing strategy. Perhaps the target audience needs to be redefined, or the content format needs to be tweaked. Maybe a different content distribution channel would be more effective. Work collaboratively with the client to adjust your approach and ensure the content aligns with their goals.

Tras analizar detenidamente las respuestas y los datos, es crucial ajustar la estrategia de marketing de contenidos para abordar las inquietudes del cliente. Esto podría significar variar la mezcla de contenidos, modificar el calendario editorial, o apuntar a diferentes segmentos de la audiencia. Es esencial mantenerse flexible y abierto a explorar nuevos enfoques que se alineen mejor con los objetivos del cliente. Al hacer estos cambios, es importante establecer expectativas claras con el cliente sobre cómo podrían influir estos ajustes en los resultados y cuándo se podrían empezar a ver mejoras. Esta comunicación clara ayudará a manejar las expectativas y a consolidar una relación de confianza y colaboración.

Based on the insights you gathered from data analysis. You can adjust or implement new strategies to improve the content performance. You can read through the content and see if it is readable, if it speaks to you target audience etc. you can also targeting different audience segments. As far it aligns with you clients goals, you can try new approaches. Be sure to communicate to your clients on the how these changes cn impact the results and how long it will take for the improvement to show.

Deploy the SMART Goals strategy. SMART means Specific, Measurable, Achievable, Relevant, and Time-Bound. It increases the chances of success by creating a clear and focused plan. Besides, it helps clarify the vision and track the progress.

Ajustar la estrategia de marketing de contenidos es un paso clave para mejorar los resultados. Aquí hay algunas acciones específicas que puedes considerar: Revisar el Calendario Editorial: Evalúa la frecuencia y el tipo de contenido que estás publicando. ?Hay oportunidades para diversificar o ajustar el enfoque? Segmentación de Audiencia: Analiza tus datos para identificar segmentos de audiencia específicos. ?Puedes crear contenido personalizado para cada grupo? Experimenta con Nuevos Formatos: Prueba videos, infografías, webinars o podcasts. Diferentes formatos pueden atraer a diferentes audiencias. Optimización SEO: Revisa tus palabras clave y asegúrate de que tu contenido esté optimizado para el motor de búsqueda.

Prioritize creating content that provides real value to your target audience and addresses their specific needs, pain points, and interests. Tailor your content to resonate with your audience by addressing their concerns, answering their questions, and providing actionable insights that they can apply in their own lives or businesses.

Use simple words, no passive voice, and avoid complex words and synonyms in your content. Stick to the main point and try relevant things to encourage the reader to read. Try to write in short paragraphs and give space in every paragraph so it helps readers to read easily. Always follow the Golden Circle rules in your writing. The Golden Circle starts with the Why, How, and What.

Sometimes, the content itself might need some improvement. Is it engaging enough? Does it provide value to the target audience? Consider suggestions for refining the content, such as improving the visuals, incorporating stronger calls to action, or optimizing it for better search engine visibility. Remember, high-quality content is key to achieving positive results.

**????? ??????? ???????:** ?? ?????? ????? ????? ??????? ?????? ??????? ??? ??????? ????? ?????? ?? ????? ????? A/B ??????? ?????? ??????? ????????.

Mejorar la calidad del contenido es esencial para abordar la insatisfacción del cliente. Considera dedicar más tiempo a la investigación para crear piezas más profundas y autorizadas, o experimentar con distintos formatos de contenido que puedan tener un mayor impacto en el público objetivo. Es crucial que el contenido no solo esté bien escrito y sea visualmente atractivo, sino que también ofrezca valor real a los lectores. Un contenido de alta calidad es más probable que atraiga y retenga a los usuarios, generando así los resultados deseados. Estos esfuerzos no solo pueden resolver las preocupaciones actuales del cliente, sino también elevar la percepción general de la marca.

Ensure they always feel heard and their feedback is being taken on board. Understand what type of communication they like best and proceed. This could be a daily end of day email updating them on the progress, or perhaps a call or meeting at the end of the week. Be sure to have answers prepared to expected questions, as well as realistic deadlines and checkpoints that will give them peace of mind. Try to actively point to things you have improved on based on their feedback. By having effective and productive communication, it demonstrates your commitment to the project and professionalism as a content marketer.

In regular meetings, make sure that you address points that the clients mentioned in the last meeting, first. This increases the attention span and gives more confidence to the clients that they're being valued. Helped me quite a lot :)

**????? ?????? ???????:** ????? ???????? ????? ?????? ???? ?????? ??? ????? ????? ???? ?? ???? ???? ?????? ?????? ??????. **??????? ????????:** ????? ??????? ?? ?????? ?????? ???????? ?????? ????? ?????? ?? ?? ???.

Mantener a tu cliente informado sobre el progreso es crucial para gestionar las expectativas y demostrar compromiso con la mejora de resultados. Esto implica más que solo enviar informes analíticos; requiere proporcionar un contexto claro para los datos y explicar cómo estos impactan en la estrategia de marketing de contenidos. Ofrecer actualizaciones periódicas no solo ayuda a mantener al cliente al tanto, sino que también establece una base para el diálogo continuo. Este enfoque fomenta la retroalimentación y permite realizar ajustes proactivos, asegurando que la estrategia de contenidos esté siempre alineada con los objetivos del cliente y responda a sus necesidades cambiantes.

Use this experience as an opportunity to learn and grow. Analyze what went wrong and identify areas where your content marketing skills could be improved. Take online courses, attend industry workshops, or explore new content creation tools. By continuously honing your skills, you'll be better equipped to deliver outstanding results for future clients.

This is very important. Sometimes the reason why you are not delivering results as expected is that your skills are outdated. It is important to continue building your skills from time to time. What might have worked 3 years ago might not be relevant today. Always stay updated with the latest trends, tools and best practices to ensure that you can provide the best services to your clients. Whether it is taking courses on SEO optimization, or learning about new content distribution techniques, you can always avoid dissatisfaction from your clients, which can put you at the risk of losing that client, and hinder you from getting other clients.

Si votre client n'est pas satisfait des résultats, prenez un moment pour vous remettre en question et revoir votre approche. ?? Passez en revue les données et la stratégie actuelle pour trouver des points à améliorer. ?? Organisez une réunion avec le client pour discuter des ajustements nécessaires et établir un plan d'action clair. ?? La satisfaction du client est primordiale, donc faites de votre mieux pour adapter vos efforts à ses attentes. ?? Saisissez cette opportunité pour rectifier le tir et perfectionner votre travail afin d'atteindre les objectifs du client. ?? Parfois, un petit changement peut faire toute la différence pour que ?a fonctionne à merveille. ?

The thing we do not focus on enough is that we are all human at the end of the day and relationships are key to getting good results. As long as your client trusts you and vice versa you know you are in it together so the goal is common. It becomes meaningful to provide more than a service...like a credible doctor patient friendship.

Sometimes we need to investigate if they’re unhappy because they didn’t get the strategy, or if we didn’t get their value proposition. The final product has to be a mix of both: a strategic way to present their value proposition to their public. Maybe a simply change of terms can find this balance.

The biggest challenge in content marketing is defending mid to long-term strategy results. Unlike in other areas of marketing, such as paid media, where results often come within days or weeks, content marketing can take much longer to show significant outcomes. Sometimes, it even takes a year for the biggest results to materialize, especially with big projects like growing a blog or website. This doesn't mean you will not share any results in the first weeks. Still, it's important for you as a specialist to know if the results are on track and how to align expectations with your clients through benchmarks, reports, data analysis, and other methods.

El artículo toca un punto crucial: la alineación entre la estrategia de contenido y la comunicación, valores y cultura de la organización/cliente es fundamental para el éxito. Las preguntas son: ?Hemos hecho lo suficiente como profesionales? ?Hemos investigado a fondo la voz de la organización? ?Su historia, misión, visión y valores? ?Hemos conversado con los founders, socios y líderes clave para comprender su perspectiva? ?Hemos interactuado con el área de cultura para conocer cómo perciben al público objetivo? La falta de alineación de la línea del cliente puede ser difusa, por eso es importante conversar, y estudiar cada particularidad del cliente.