What do you do if your career change to People Management requires developing a strong personal brand?

Every career requires personal branding. It can be internal to the organization or external to the organization depending on your goals. It is always a good idea for have an external personal brand too since it really helps for more opportunities and networking with great people in the same or different domains. Personal branding is something that is crucial specially in this business environment since you need to have an edge over other.

People management is directly linked with Leadership qualities. If a person is a good leader he will know how to reflect a vision into a brand. Branding is very important in today's era as it brings out the best version of your mission. Collaboration, fairness, responsibility and the arc of your influence are the key elements to develop a strong personal brand.

The first step to building a strong brand is to become an expert in your field, having at least great technical knowledge makes you an authority on the subject, this will add a lot of value to you. constantly create articles demonstrating your knowledge so that you can be noticed, also creating a good circle of connections and having a good network of people who may need your service. The personal brand nowadays is something that is increasingly necessary, especially in the business environment where companies are increasingly concerned about having their service done well.

- Determine what qualities and skills make you unique and valuable - your strengths; - Clarify your personal and professional values to align them with your desired brand image; - Develop a clear and compelling message that communicates your expertise, passion and vision; - Create and maintain professional profiles online to showcase your skills and accomplishments; - Engage with professionals in the field through networking events, industry conferences and online communities to expand your visibility and influence.

To excel in a career change to People Management, focus on showcasing leadership, communication skills, and HR expertise through social media, networking, mentoring, and further education.

You need to be clear on what you bring to the table as a people manager. It's natural to try to emulate those you think are 'good managers', and whilst it's helpful to take inspiration from qualities and traits you admire and respect, ultimately you need to carve out your own version of what a good manager looks like by leaning into the qualities that set you apart from others. Identify the challenging areas that you need to work on and create an action plan for growth, but don't lose sight of your experience, knowledge and all of the other things that landed you the role in the first place.

Em um contexto de gest?o de pessoas, articular sua proposta de valor é como definir o "núcleo" da sua lideran?a. é como criar um mantra que encapsula como sua abordagem gerencial beneficia tanto a equipe quanto a organiza??o. Imagine isso como a essência de uma árvore robusta - sua lideran?a é o tronco que sustenta e fortalece os ramos (sua equipe) e, por sua vez, toda a floresta (sua organiza??o). Ao comunicar consistentemente esse valor, você está regando e nutrindo essa árvore, garantindo que ela cres?a e flores?a em todos os aspectos da sua identidade profissional, seja em uma plataforma online como o LinkedIn ou em eventos de networking e palestras.

Everything you learn right from day one is relevant to your growth and success. Either because it makes you have something learnt worth sharing with others to has you filled with lost of questions you need clarity on. And for these reasons, is why you will need to further build your network. Furthermore, through networking you have the opportunity to become more visible- which makes it easier to get support where needed.

Consistency is not about the frequency of your posts to an audience you are building your brand in front of. It’s about staying true to who you are in your methods and approach. Never try to be someone you are not or pretend to be so much more. Stay the course and maintain a steady journey, while being your authentic self.

If your career change to people management requires developing a strong personal brand, focus on showcasing your leadership style, expertise in managing teams, and your commitment to developing and supporting your team members. Utilize platforms like LinkedIn to share insights, participate in industry discussions, and network with professionals in your field. Additionally, consider speaking at conferences or writing articles to establish yourself as a thought leader in people management. Consistency in your messaging and actions will help build a strong personal brand in this new role.

Lo primero de todo aclaremos y no mezclemos las cosas: - Tener una marca personal trabajada y fuerte, es imprescindible para todos los aspectos laborables que impliquen el contacto con humanos y necesites generar una influencia positiva, ya sea a nivel de equipo, a nivel comercial y trato con el cliente o a nivel de difusión por medios, independientemente del sector o del cargo - Pero para la gestión de equipos, no solo basta una buena marca personal, si no que como en mi caso, hay que tener la experiencia suficiente para conocer el punto en el que se encuentran las personas de tu equipo (por que ya has estado ahí...) y poder así empatizar correctamente o exigir cuando sea necesario Marca personal + experiencia = buenos resultados ??