What do you do if your business is struggling to generate leads and needs a strategic boost?

You'll never struggle to generate leads because you need a strategic boost! You'll struggle to generate leads because of poor positioning, skills or habits... If it's poor positioning - fix your content and messaging - with a price Copywriter or lead gen coach... If it's skills - get a proven telesales coach, social media coach, or sales coach... And If it's habits - fix them, set standards, train, coach, get rid of "won't do" people and reward results! And whatever it is, oversee it all yourself every step of the way and every day... Because without leads you have no business!

First make sure you have meaningful data - enough to draw conclusions. Many underestimate how much volume you really need to have statistical significance. Once you have 1,000 + data points, then review what campaign angles are working and what aren’t. Lowest conversions and bad outcomes should be removed. Then review top performers defined as those angles that drive optimal outcomes and conversions. Declare winners based on this review. You now have a control group. Create iterations based on the control. Launch your campaign. Collect data Iterate in perpetuity

Review your marketing strategy and communication platform that you are currently using. Is that aligned with your target audience? Make sure your social media communication is engaging and eye-catching and adds value to your target audience. Make strategic collaborations with brands that can help you increase your reach.

I MOT Sales Engines for businesses and here is what I look for when I conduct an MOT (just like the one you have on your car!) I start by reviewing the current lead generation processes. Are these up to date or outdated? For example are the team using just the phone? Or are they using email and LinkedIn too? (This trio 5x your contact rate!). Times have changed (even in the last three years) and so must our lead gen strategies to stay ahead of competitors. Another area I review is the lead follow up process. Who does this in your sales team and are they following the booked leads up right after the lead gen team? I’ve got a video on my profile showing how to MOT a sales engine that can help here (it’s free).

If your business is struggling to generate leads: Review your target audience and ensure your messaging aligns with their needs. Optimize your website for lead capture and user experience. Invest in targeted advertising campaigns on social media platforms. Develop valuable content to attract and engage potential leads. Utilize email marketing to nurture leads through the sales funnel. Consider strategic partnerships or collaborations to expand your reach. Analyze data and adjust strategies based on performance to continually improve.

Targeting itself is worth some reflecting. Even when sharpening your focus, you should consider more behavioral traits to define your target. You’ll be surprised by the differences not only within the same demographics but within the same groups (I.e. roles) depending on the customer position along the sales funnel or on the interaction with your contents. It’s easy to fall in the trap of considering your message generically relevant to any of your customers: think about what you think when you get an irrelevant promotion. Not only you don’t care about that message, but you also realise that messaging as being poorly targeted, thus affecting the reputation of that specific. reputation.

Before you post, think about WHY you post. Optimising your content for lead generation only works when yo are clear on the goals with each post. ? Do you want to attract more clients? ? Or more specific clients who fit certain criteria? When your post opens with the mention of business owners this may SEEM like you're addressing your target audience, but... ? Do you offer services to help new entrepreneurs start out in business ? Do you work with established business owners who have the money to invest ? Do you offer VA services to unburden business owners of things they find boring or overwhelming To attract leads with content, the opening needs to speak to your dream client.

Use SaaS like Zapier, Apollo or Linkedin Sales Nav to automate parts of this process. You can use them to automate: Contact Lookup Contact data-clean. Carry data to your CRM. First touch to a contact (usually with email).

Marketing automation tools makes lead generation more effective and efficient. So, If you're not using automation tools then you are just leaving money on the table. With automation tools you can 10x your revenue in short amount of time. You can use Zapier, to automate your work and integrate different platforms without using coding. Marketing Automation tools helps to create a proper customer journey for clients. Believe me the cost of these tools worth it. Once, you started leveraging automation then you can grow your business 10 times.

Use the platform you know/believe most of your prospects will be: - Linkedin - Twitter - Facebook Create quality content addressing their challenges and engage topics and people they follow/admire/care about. Keep your DM's open or a link to a landing page so they can reach out.

After some time you will understand where most of your engagement and leads come from. There are tools to do this more 'scientifically' but it'll also be common sense: 'Where am I having the best interactions and potential clients' attention?'

If your business is struggling to generate leads, consider conducting a comprehensive review of your current lead generation strategies and tactics. Identify areas for improvement, such as refining target audience segmentation, enhancing content quality, or optimizing lead capture processes. Implement strategic adjustments based on data-driven insights to revitalize your lead generation efforts and drive sustainable growth.