What do you do if your business strategy expertise isn't attracting high-paying clients?

After initially struggling with smaller clients, IEL, as a financial consulting startup, successfully attracted large clients. Now, even a smaller fee % from large clients results in better earnings. You can do it too. Consider fine-tuning your service offerings to better cater to the needs and expectations of these larger clients. Ensure that your branding reflects the value and expertise you bring to the table for these bigger clients. Connect with industry leaders and potential partners to reach big clients on major platforms. Collect and display testimonials from big clients to establish trust with potential clients. Keep adding value and strengthening larger client relationships with persistence and strategic thinking. Well done!

If my business strategy expertise isn't attracting high-paying clients, I start by refining my value proposition and highlighting unique strengths. I work on building a strong personal brand through thought leadership, such as publishing articles and speaking at events, to boost visibility. Networking with industry influencers and existing high-value clients helps create valuable connections. I also reassess my service packages to ensure they align with the needs and budgets of high-paying clients. By showcasing my expertise more compellingly and targeting the right audience, I can attract clients who see the value and are willing to invest.

To increase the product's value, it was necessary to emphasize its strengths compared to those of competitors. Creating digital channels and interacting with customers, showcasing the product's differentiators and providing relevant content about the context in which the product is used, were essential. Strengthening relationships also proved crucial. We always focused on the context generated by the product, as we understand that the product is merely a means and not an end.

Outdated or unclear branding can prevent high-paying clients from recognizing your value. Ensure that your brand reflects the quality and expertise you bring to the table. Visual identity, messaging, and positioning should align with what premium clients are seeking. Personal Experience: I revamped my branding after noticing it wasn’t resonating with my target audience. By updating my website, sharpening my messaging, and aligning my brand with the needs of high-end clients, I started attracting more inquiries from businesses willing to invest in strategic expertise.

I also took a hard look at my branding. I realized that my messaging wasn’t reflecting the premium services I was offering. By refining my personal brand and showcasing my expertise through success stories and case studies, I was able to position myself as a strategic partner for high-paying clients, rather than just another consultant.

Stop doing everything else. This can be intimidating initially; who enjoys turning down money? However, learning to say no frees up your time and energy to pursue high-paying clients. When Steve Jobs returned to Apple in 1996, the first thing he did was streamline the company's product offerings. He discontinued 70% of Apple goods and refocused resources on the core 30%. They became profitable less than two years after that. And the rest is history. For you, this could mean concentrating on a single industry or primary talent. You can focus on your critical skills and carve out a niche to learn extensively.

Si tu marca no está conectando con los clientes premium que quieres, es momento de una transformación radical. Tu marca debería gritar poder, experiencia, y exclusividad. Deja de jugar a lo seguro con una imagen tibia. Asegúrate de que cada aspecto de tu branding - desde tu logotipo hasta cada correo electrónico - refleje exactamente el calibre que ofreces. Esto no es solo "verse bien," es hacer que los clientes te vean como la solución definitiva. O te adaptas o sigues siendo irrelevante para quienes de verdad pagan

Being an expert isn't enough if potential clients can’t find you. Increasing visibility through targeted marketing, speaking engagements, and content creation helps showcase your expertise to the right audience. Consistency in your online presence is key. Personal Experience: I began writing articles on industry-specific platforms and sharing insights through webinars. This boosted my visibility among decision-makers in my target market, which ultimately led to inquiries from more high-paying clients seeking strategic advice.

Visibility was another key factor. I focused on enhancing my presence on platforms like LinkedIn by consistently sharing insights, case studies, and thought leadership content. Increasing my visibility in the right circles helped me connect with decision-makers and showcase my value proposition more effectively.

Hazte imposible de ignorar. Estar en los foros de la industria, liderar charlas, publicar contenido que muestre tu experiencia en estrategia empresarial—todo esto no es opcional, es obligatorio si quieres captar la atención de clientes que están dispuestos a pagar bien. Deja de ser un secreto bien guardado y empieza a ser la referencia que todos buscan. Visibility equals opportunity.

El networking permite establecer conexiones con otros profesionales del sector y personas de diferentes industrias, lo que puede ser beneficioso para obtener ayuda y apoyo en el futuro. Pero no es solo sobre establecer conexiones, sino también sobre mantener y fortalecer las relaciones existentes. Esto puede ser especialmente importante en un campo donde la confianza y la lealtad son fundamentales. El networking es vital en el mundo de las relaciones públicas porque permite establecer conexiones, obtener oportunidades de negocio, obtener consejos y orientación, desarrollar habilidades, aumentar la exposición y visibilidad, y mantener relaciones.

Building relationships with high-paying clients often requires networking in the right circles. Focus on quality connections rather than quantity, and build relationships where high-end clients are most likely to engage—industry events, associations, or niche communities. Personal Experience: I joined industry-specific groups and began attending executive-level networking events. Through these connections, I was able to establish relationships that later converted into high-paying consulting contracts.

Networking has always been one of my strongest tools for attracting premium clients. I made a conscious effort to engage with high-level professionals, attend industry events, and participate in relevant discussions. Building genuine relationships with key stakeholders has opened doors to new opportunities and high-paying clients.

El networking no es solo "tomar un café" o ir a eventos para intercambiar tarjetas. Es crear conexiones estratégicas que lleven a clientes dispuestos a pagar lo que vales. No basta con estar presente; debes rodearte de los que toman decisiones, de los influyentes de la industria. Participa en discusiones clave, aporta valor sin esperar nada a cambio, porque eso es lo que te pondrá en el radar de los que importan. A largo plazo, estas relaciones son las que generan las oportunidades grandes, las que realmente cuentan.

I realized the power of testimonials and client success stories. I started actively collecting and showcasing testimonials from previous clients who had seen significant results from my business strategy services. These testimonials became a powerful tool in proving my value to potential high-paying clients.

La prueba social es más que poderosa; es el detonante para que los clientes potenciales te elijan a ti. Cuando ven los testimonios de otros clientes que han trabajado contigo y cómo tu estrategia empresarial les ha llevado al éxito, les das razones para confiar en ti. No lo subestimes: cada testimonio es una herramienta de venta. Asegúrate de que estos resultados específicos brillen en tu web y en tus materiales de marketing. Muestra el impacto real que has tenido en otros, porque eso vale más que cualquier argumento.

One of the most effective strategies I’ve used is offering value upfront. I started providing free consultations or valuable content that addressed immediate business challenges. This allowed potential clients to experience my expertise firsthand, building trust and setting the stage for higher-value engagements.

Revisit your positioning, packaging & marketing approach. Refine your niche, highlighting specialized expertise & UVP. Develop a strong personal brand, showcasing thought leadership through content, speaking engagements and networking. Enhance your online presence, leveraging social media, SEO and targeted advertising. Offer high-ticket services, such as strategic advisory, implementation or mastermind programs and utilize consultative selling to demonstrate value. Leverage case studies, testimonials and success stories to build credibility and consider strategic partnerships or collaborations to expand your reach. By doing so, you'll increase visibility, credibility and appeal to high-paying clients seeking premium expertise.

Could you identify your ideal client? We know that larger clients pay more and help your business expand. However, we need to identify these clients. More clarity on the type of clients you want makes finding them more accessible. To determine your ideal client, a similar exercise to self-analysis and introspection in the previous phase is needed. There are two ways to get it. -Aspiration-based: A quick, easy exercise based on personal interests and ambitions. -The client-based methodology does not use aspirations to develop a client profile. Here, you become specific about the client. A few queries: In which industry is my client? How big is their team? Their website type? Their annual revenue? Their tech stack?

Piénsalo: si empiezas con algo tangible y útil, como talleres gratuitos, seminarios web, o informes técnicos, te posicionas como la solución a sus problemas antes de que ellos siquiera se lo planteen. ?El resultado? Clientes que pagan bien y que ya entienden el valor de tu trabajo sin que tengas que esforzarte en "vender". El valor crea confianza, y la confianza genera negocios.

Offering guarantees for the work or service is an additional way to get prospects over the purchasing hurdle. Let prospects experience a portion of the value as part of the sales cycles. It will get them to know, like, and trust you and/or your company. This will make charging a premium for your service or product easier to achieve.