What do you do if your business relationships are hindered by illogical reasoning?
Navigating business relationships can be tricky, especially when faced with partners or stakeholders who seem to operate on illogical reasoning. It's a challenge that can test your patience and strategic acumen. Yet, it's crucial for the sustainability of your business to address this issue with tact and skill. Business Relationship Management (BRM) is about fostering and maintaining positive and productive relationships with partners, suppliers, customers, and colleagues. When illogical reasoning threatens these relationships, it's essential to have strategies in place to navigate through the turbulence and steer conversations back to a rational course.