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What do you do if your business presentation is not engaging your audience?

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You have prepared a business presentation that you think is clear, informative, and persuasive. But as you deliver it, you notice that your audience is not paying attention, asking questions, or showing interest. What do you do if your business presentation is not engaging your audience? Here are some tips to help you improve your communication skills and make your presentation more effective and memorable.

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1 Assess the situation

The first thing you need to do is to assess the situation and identify the possible reasons why your audience is not engaged. Is it because of the content, the delivery, the format, the timing, or the environment? For example, maybe your presentation is too technical, too long, too boring, too early, or too noisy. Once you have a clear idea of what is causing the problem, you can adjust your strategy accordingly.

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Lindokuhle Kunene

Promotions & Events Producer at Gold Reef City Casino & Theme Park
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The problem here might be the choice of language you use for the presentation. If you use language that is too technical you risk the chance of loosing your audience. Flexibility is key in presentations. You need to discover at what stage do you start to lose your audience. If the intro is not punchy enough than work on improving it. There has to be a build up to the bigger picture in your presentation. I like to always remind the audience to "stay with me because you don't want to miss this next point". That helps to ensure that they are fully engaged throughout.

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Leandro Heringer PHD

Pai, jornalista e PHD em Administra??o.
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Acho recomendável verificar a data em que come?ou o movimento de queda de engajamento. Comparar com períodos anteriores e checar se houve alguma mudan?a no tom das postagens, na linguagem ou na estratégia. Caso reconhe?a alguma mudan?a, voltar ao formato anterior pode ser necessário para confirma??o do diagnóstico.

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Anuj Dhingra

GM / BU Head | P&L Leader | Healthcare & Lifesciences Senior Executive
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Consider a few key points, beginning with evaluating the situation and closely observing the audience's responses. In terms of content, ensure that your material remains pertinent and captivates the audience's interest throughout the presentation. Foster conversation and active participation by incorporating visual aids and interactive components into your presentations.

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2 Adapt your content

One of the most important aspects of a business presentation is the content. You need to make sure that your content is relevant, concise, and tailored to your audience. You can do this by following the AIDA model: Attention, Interest, Desire, and Action. This means that you need to capture your audience's attention with a catchy introduction, spark their interest with compelling facts and stories, create a desire for your solution or proposal, and motivate them to take action with a clear call to action. You can also use visual aids, such as graphs, charts, images, or videos, to support your points and make your presentation more engaging.

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Leandro Heringer PHD

Pai, jornalista e PHD em Administra??o.
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é fundamental saber qual conteúdo mais atrai o público. Vagas de emprego, artigos de opini?o, textos "como fazer" ou de "5 passos" s?o conteúdos com potencial de engajamento. Mesclar as formas e os conteúdos demonstra domínio da estratégia.

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3 Improve your delivery

Another key factor that affects your audience's engagement is your delivery. You need to use your voice, body language, and eye contact to convey your message with confidence, clarity, and enthusiasm. You can do this by practicing your presentation beforehand, using a microphone if needed, speaking slowly and loudly, varying your tone and pitch, using gestures and facial expressions, and making eye contact with different people in the room. You can also use humor, anecdotes, or questions to create rapport and interaction with your audience.

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Leandro Heringer PHD

Pai, jornalista e PHD em Administra??o.
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Contar história é uma estratégia. Criar o conteúdo e o formato e conhecer a audiência s?o passos estruturais fundamentais. Porém, t?o importante quanto estruturar é entregar. Um texto clássico interpretado por ator ruim n?o levará a mensagem nem engajará o público. Sendo assim, dominar o conteúdo é fundamental. Testar as apresenta??es com público similar à sua audiência pode ser diferencial. O meio pode ser t?o importante quanto a mensagem.

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4 Change your format

Sometimes, the format of your presentation can also influence your audience's engagement. You need to consider the size, the purpose, and the expectations of your audience, and choose the most appropriate format for your presentation. For example, you can use a lecture, a demonstration, a discussion, a workshop, or a combination of these formats. You can also use different tools, such as slides, handouts, polls, quizzes, or games, to enhance your presentation and make it more interactive and fun.

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Leandro Heringer PHD

Pai, jornalista e PHD em Administra??o.
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Cada apresenta??o é única. Cada postagem é única. Mudar os "tons de cinza" da mensagem pode ser primordial para mostrar ao público a nova perspectiva, o novo conteúdo. Ser conhecido pelo público gera expectativa. N?o ser conhecido pela audiência pode gerar menor ansiedade. De toda forma, versatilidade encanta tanto conhecidos quanto novos públicos. Saber que a aten??o é capturada de diversas formas e que é necessário dominá-las para atingir o maior público possível. Humor, enquetes, efeitos visuais, vestuário, entre outras possibilidades, favorecem o ritmo da apresenta??o e da intera??o com o público.

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5 Adjust your timing

Finally, you need to pay attention to the timing of your presentation. You need to respect your audience's time and avoid making your presentation too long or too short. You can do this by planning your presentation carefully, using a timer or a clock, sticking to your main points, and leaving some time for questions and feedback. You can also use transitions, summaries, and signposts to guide your audience through your presentation and keep them focused and interested.

By following these tips, you can improve your communication skills and make your business presentation more engaging and effective. Remember that a good presentation is not only about delivering information, but also about creating a connection and a value proposition for your audience.

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Leandro Heringer PHD

Pai, jornalista e PHD em Administra??o.
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Praticar até dominar. O jogador de basquete Oscar Schmidt treinava arremessos com olhos vendados. Durante a partida, dificilmente errava. Foi o maior pontuador de basquete da história. Assim, s?o também as conta??es de histórias e apresenta??es. Dominar o espa?o, o conteúdo e a forma favorecem a rela??o com a audiência e até o improviso. Cada público é um. Cada apresenta??o é única. Contudo, com o domínio da forma e do conteúdo é possível ajustar o tempo, a forma e o tom das apresenta??es. Ajustar para potencializar a intera??o.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What do you do if your business presentation is not engaging your audience?

1

2

3

4

5

6

1 Assess the situation

2 Adapt your content

3 Improve your delivery

4 Change your format

5 Adjust your timing

6 Here’s what else to consider

Business Communications

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What do you do if your business presentation is not engaging your audience?

1

2

3

4

5

6

1 Assess the situation

2 Adapt your content

3 Improve your delivery

4 Change your format

5 Adjust your timing

6 Here’s what else to consider

Business Communications

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感谢您的反馈

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