What do you do if your business managers need to learn and implement effective marketing strategies?

To help managers master marketing strategies, we'll create a training program covering everything from understanding customers to managing online campaigns. We'll use real-life examples and interactive activities to make learning fun and practical. Throughout the training, we'll check progress and give feedback to ensure everyone is learning and growing. Our goal is to equip managers with the skills they need to create successful marketing plans.

If we want to strengthen the marketing capabilities of our managers, the first and the most crucial step is to understand the need-gap. Every manager comes with a different level of work experience and background. Hence customisation of training needs is the key instead of one size fits all approach. Identifying the need gap before providing training is crucial because it ensures that the training addresses specific challenges or deficiencies within the organization or individual. By understanding the gap between current skills/knowledge and desired goals, training can be tailored effectively, maximizing its impact and relevance. This approach also helps avoid wasted resources on training that doesn't address actual needs.

Domine os processos, produto e a prática para trabalhar com a gest?o das campanhas e negócios ao lado do gerente, assim as etapas construídas sair?o completas e com menos risco de qualquer imprevisto, embora sempre seja necessário ter essa gest?o de riscos em mente para as eventualidades. Isso vem com conhecimento, planejamento e relacionamentos.

Depending on the business need, I would check which areas needs improvement, so they can focus primarily on that part. Creating a personalized plan for them would work best, as you know where they lack. Learning is a crucial and everyday process, so being able to master the marketing strategies would be highly effective for the business.

I don’t necessarily agree that deep training is needed here. Depending on the scope and size of the business, I would either hire a Marketing Director/lead, or a marketing consultant/agency to focus on running marketing so the business manager can run the business. But yes I think a basic marketing overview or training is needed if lacking, as the manager needs to understand the customer journey and marketing funnel to allocate appropriate funding into marketing. Business managers need to understand how it all flows, connects and produces ROI by managing the entire funnel, not just at the bottom- which leads to inconsistent results and performance.

Definitely agree on this, personalised training is most beneficial, as it allows manager to cater to his/her own specific needs. Being able to make more effective marketing decisions could be an end result because of this.

Training is one valuable tool by which managers can constantly upgrade their skills and keep up with time! Any professional should allocated some part of their yearly spending budget for subscription of trainings!! Learn, unlearn, relearn!!

El fracaso en la mayoría de formaciones para equipos y personas de empresas es la abrumación. Es tan vasto el mundo del marketing digital y los conocimientos que requiere que, a veces, por querer abarcar mucho se termina cansando, asustando y preocupando al equipo. Planifica la formación en tiempos, claro, sin embargo también en cantidad de información que les vas a dar y siempre da un tiempo para implementar. Míralo como cuando terminas una carrera universitaria. En cuatro a?os aprendiste mucho pero al salir no sabes aplicar la mayoría de conocimientos que adquiriste. Dá la oportunidad a tu equipo de implementar poco a poco los conocimientos que van obteniendo, así no se sentirán abrumados.

Training needs to be attractive for the crew - only in that case they could not only understand, but wish to implement the principles. Game is one of the tools.

Practical knowledge is far better than theoretical knowledge, however it fully depends on the nature of their business. Providing them with test cases to work with as part of practical knowledge could boost their confidence in long run, as they will be able to get familiar with the situations faster.

Una buena manera de impartir conocimiento nuevo es a través de ejemplos y el impacto real de las acciones,especialmente en el caso de los Business Managers,ya que necesitan entender cómo las acciones de marketing repercuten en el negocio, cuánto ayudan a las ventas,al reconocimiento de marca y posicionamiento.

training on the colleagues is one of the best things ever: 1) people feel the effect on themselves 2) people practice 3) people train to see the mistakes of others

Everyone needs feedback and continuous learning. In particular whilst marketing principles remain the same, tactics and implementation are constantly changing. So by monitoring progress and a mindset of continual improvement, managers can feel empowered to drive positive change.

The mesuring results is the core principle of the implementation of any strategy, but if the indicators could not be mesured, the objectives and key results should be provided and understood anyway

If your business managers need to implement effective marketing strategies, monitoring progress is crucial ??. Set up regular check-ins to review the performance of the strategies they’re using. Track key metrics like ROI, conversion rates, and audience engagement to see what’s working and what needs adjustment. Provide constructive feedback and encourage a data-driven approach to refine tactics. Continuous monitoring ensures that strategies stay aligned with business goals and allows for timely improvements. #MarketingStrategy #BusinessGrowth #Leadership #DataDriven

It’s critical to foster an environment that responds well to change. Marketing technology and trends are constantly updating and evolving, and a successful marketing strategy is one that responds well to change and adapts quickly. It’s important to remember the balance between adapting to change and “jumping ship” to abandon the marketing efforts that may take longer to see an ROI. Remain open minded and be prepared to pivot with your strategy and approach!

The strategy is not fixed even if the roadmap tells you so :) The circumstances might change and you always should be ready to change as well. It's critical to bare in mind your primary aim, but the sources could always be changed if necessary

A culture that encourages openness and transparent conversations can be helpful. While planning and shaping strategies, we can learn through best practices and success stories with an open mind and sense of curiosity - this could potentially stimulate creativity and new ideas through the leaning journey. ??

Strategy start from internal vision of company to market. Strategy is how to tell your story for market or target group.if your company vision is protect the nature should start from production line and staff to hear this vision.

Lo primero es entender la estrategia corporativa. Desde ahí se desprenden las estrategias de marketing que van a apoyar esa estrategia corporativa. Es muy importante entender el nexo y cómo las estrategias contribuyen a estos objetivos. Luego de implementar es importante medir y hacer las optimizaciones necesarias para asegurar esa contribución.

Implement marketing technologies by introducing marketing automation tools, CRM systems, and analytics software to streamline processes and gain insights. Additionally, train managers on how to use these technologies effectively.