What do you do if your brick-and-mortar store is struggling to transition to e-commerce marketing?

We see a lot of brick and mortars struggling to launch their marketplace / transition to e-commerce. They must offer a unique value to distinguish themselves from Amazon, it can be cheaper prices, better returns management, the possibility of using coupons (like Kolh's and the Kolh's Cash), of picking the item in store directly to save on the shipping fees... What matters is to bring unique value to the buyer!

Se sua loja física enfrenta desafios na transi??o para o comércio eletr?nico, é essencial come?ar com um planejamento cuidadoso. Construa uma presen?a online sólida, criando um site intuitivo e otimizado para mobile. Invista em marketing digital, utilizando SEO, marketing de conteúdo e campanhas em redes sociais para atrair clientes online. Considere usar tecnologias de integra??o entre a loja física e o online, como o clique e retire, e ofere?a uma experiência de compra fluida. N?o esque?a de capacitar sua equipe para suportar a nova realidade digital.

If your brick-and-mortar store is struggling to transition to e-commerce marketing, there are several steps you can take to improve your online presence. Start by investing in a user-friendly and visually appealing e-commerce website that showcases your products effectively. Utilize digital marketing strategies such as search engine optimization (SEO), social media marketing, and email campaigns to drive traffic to your online store. Consider offering incentives such as discounts or free shipping to attract customers and encourage repeat purchases. Additionally, focus on providing exceptional customer service and a seamless shopping experience to build trust and loyalty with your online customers.

Lo primero que hay que hacer es un diagnóstico, y en base a esto determinar las necesidades y capacidades del equipo actual. Muchas veces este tipo de problemas se deben a falta de capacitación del personal, o falta de herramientas necesarias. En cualquier caso esto se determinará con ese diagnóstico inicial antes de la transición.

?Capacitación! A mi clientes siempre les digo que deben volverse EXPERTOS de esas herramientas que decidan manejar en sus respectivas marcas. ?WordPress? ?WooCommerce? ?Pasarela de pagos? ?Criptomonedas? Sea cual sea la herramienta que decidas usar en tu ecommerce, debes manejarla al 100%.

Transitioning your brick-and-mortar store to e-commerce can be overwhelming, but remember to take it one step at a time. Start by understanding the challenges you face, then focus on learning about your online customers and investing in the right tools and technology. Build a user-friendly website and promote it effectively to reach your target audience. Don't forget to offer incentives to encourage online sales and provide excellent customer service to keep them coming back. Stay patient and persistent, and don't hesitate to seek help if needed. With dedication and adaptability, you can successfully make the transition to e-commerce and thrive in the online market.

Upgrade yourself and your company too. Every new day is a new learning, if you keep this in mind, then upgrade is easy to adapt..

Seamlessly integrate your online and offline operations. Use an ERP system to synchronize inventory and sales data across physical and online stores, ensuring consistent availability and pricing.

El ciclo de la optimización nunca termina. Constantemente debemos estar supervisando y analizando los procesos y las métricas de nuestro proyecto, ya que esto es lo que nos permitirá tomar acciones preventivas y no correctivas. Razón tienen ese viejo refrán que reza: "Es mejor prevenir que lamentar".

You have many experts that help brick and mortar businesses to expand to ecommerce and in many cases getting help from such an expert can be worth it and can save quite a lot. Consider that doing ecommerce and selling online is something that you can not ignore if you sell offline in most cases, so finding the best way to be there is usually a must