What do you do if your brand's message on social media isn't captivating your audience through storytelling?

Histórias conectam realidades. A falta de engajamenento em suas narrativas é reflexo da desconex?o com a realidade. Stories connect realities. The lack of engagement in their narratives is a reflection of the disconnection with reality.

(1) Start with the notion that you cannot build community around goals that only serve you: Is your content pushing product or providing a unique value (even if just entertainment and fun?) (2) Borrow from competitors and out-of-category standouts: who are the 2-3 players in your space the routinely seem to drum up engagement? What is their tone and style? What kinds of content do they focus on?

An effective linkedin campaign starts with looking at all your posts for the last year vs that of 3-5 peers in your industry. Look at post engagement across a number of criteria (post format, post topic, post length, post frequency) to determine what you’re already doing well, what you can learn from peers, and where there are white spaces in the market you can meet.

In auditing your content, there are a few things to consider: 1) Does storytelling resonate with your target audience? 2) Is your messaging clear? 3) Are you speaking to the ideal target market? 4)Is the headline or title of your "story" making the connection with your audience? 5) Are you able to peak the audience's attention enough to even "listen" to your story?

If your brand's storytelling isn't clicking on social media, it's time for a content audit. Dive into what's been posted: what themes are you exploring, what stories are you telling, who are they about? Then look at the engagement metrics—likes, shares, comments. This helps pinpoint what resonates and what flops. For example, maybe posts about behind-the-scenes action at your company get more interaction compared to more polished, promotional content. That insight can steer your storytelling in a more engaging direction.

Monitor audience feedback: What do they like, what do they don't like, what do they want, and what do they need. Through this process you will find trends and patterns, and you will have a better understanding of your audience. Take advantage of the opportunities that occur and be responsible and accountable to overcome the challenges.

às vezes, pontos de melhoria est?o ocultos em comentários maldosos, cheios de raiva e inveja. Filtre eles, os purifique, e beba-os depois de limpos. Sometimes points for improvement are hidden in mean comments, full of anger and envy. Filter them, purify them, and drink them after they are clean.

If your brand's storytelling isn't resonating on social media, it's a good idea to analyze audience feedback. Check the comments and messages to see what people are saying. Are they engaged, confused, or indifferent? For instance, if you're posting tech tutorials that are too complex, you might find comments asking for simpler explanations. This feedback is gold—it tells you directly from your audience what works and what doesn't. Use it to tweak your content and make your storytelling more compelling and relevant to their interests.

In today's world, finding the right balance through messaging is KEY. First, are you talking to the right audience? Are you on the right platform? Second, be sure you (or the company) is showing up authentically. Nowadays, consumers can sniff a sales pitch from a mile away - you can still sell your product and/or service, however, finding creative ways through your messaging will determine how you stand out in your industry. Be sure you're including your niche or a unique angle on how this would be valuable to a consumer and what's in it for them? Show how the product and/or service works, define the goals of it, and the outcome it provides. Stats and testimonials from REAL customers is always a given when providing an authentic voice.

Tudo comunica. Cores, tom de voz, hobbies, causas, produto, servi?o. Posicionamento claro é tornar estratégico cada um dos detalhes da marca. Everyone communicates. Colors, tone of voice, hobbies, causes, product, service. Clear positioning means making each of the brand’s details strategic.

If your storytelling on social media isn't hitting the mark, consider refining your messaging. Focus on clarity and relevance. Are you speaking your audience's language? Do your stories align with their values and interests? For example, if you’re a fitness brand and your posts about high-intensity workouts aren't engaging, maybe your audience prefers wellness and lifestyle tips. Adjust your messages to include more of what they care about, and you'll likely see better engagement. Keep it authentic and tailored to their preferences.

Creativity wants a courageous heart that's willing to try. Experiment helps you know different aspects of your audience and business. New opportunities can occur and you have to know how to make the best out of them.

If your brand’s storytelling isn’t sparking interest on social media, it’s time to get creative with your experiments. Try mixing up formats or themes. For instance, if static posts aren’t working, why not try a short video series or interactive content like polls or quizzes? See how your audience reacts to different approaches. It could be that a more dynamic or playful approach will catch their attention and make your brand’s stories more engaging. Keep an eye on the metrics to see what’s working best!

A mensagem é a mesma, os canais s?o diferentes. Cada app, plataforma, tendência inovadora na internet, é uma oportunidade diferente de falar sobre seus diferenciais. The message is the same, the channels are different. Each app, platform, innovative trend on the internet is a different opportunity to talk about its differences.

Build your content and manage your community WITH not for your users. Especially if your target skews younger. We know that Gen Z wants to be involved in the ideation and curation of participatory moments with the brands they care about.

If your brand's message on social media isn't captivating your audience through storytelling, there are several steps you can take to improve: Understand Your Audience: Take the time to research and understand your target audience's preferences, interests, and pain points. Tailor your storytelling approach to resonate with their needs and aspirations. Refine Your Brand Story: Review your brand's story and messaging to ensure it aligns with your audience's values and interests. Focus on creating compelling narratives that evoke emotion, spark curiosity, or provide value to your audience. And: Use Visuals Effectively Be Authentic and Transparent Encourage User-generated Content Experiment with Different Formats Listen and Adapt

Make the business feel open and malleable to your users - especially if your target is Gen Z or Gen A...90% of Gen Z said they were excited about participating in interactive brand experiences, and 42% indicated they want to participate in online brand events...this is a great source of 'natural' content

Go straight to the source. I've sent out messages from company accounts that said, "Hey, anything about [company] you want to know more about?" If your audience answers, build it. Even it feels totally outside what you want to do, build it anyways. Whether it works or not is secondary to your audience knowing your brand is RESPONSIVE. Once you build the first thing, ask again, "Anything more you want to know about us?" Now that your audience knows you take requests, they should begin to pile in.