What do you do if your brand's logical reasoning fails to build consumer loyalty and trust?
You might think that presenting your brand's logical reasoning, such as facts, features, benefits, and proofs, is enough to convince your customers to trust you and buy from you. However, logic alone is not enough to build consumer loyalty and trust. In fact, relying too much on logic can backfire and make your brand seem cold, impersonal, and manipulative. So, what do you do if your brand's logical reasoning fails to build consumer loyalty and trust? Here are some tips to help you balance logic with emotion and create a more compelling and human brand story.
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Dave DaCostaPurpose-driven People Leader, Marketer, Intrapreneur, Entrepreneur, Product, Project and Change Manager.
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Shahab SaeedBrand Strategist, Growth Marketing Expert
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Zainul TinwalaOEM Bag Manufacturing Expert | Partnering with Leading International Brands for India | E-commerce & B2B Solutions