What do you do if your brand strategy partner is resistant to your assertive negotiation tactics?
When you're faced with resistance from your brand strategy partner during negotiations, it's crucial to understand the root of their hesitance. Assertiveness is often mistaken for aggressiveness, but they're not the same. Your partner's pushback could be due to a perception that you're not considering their interests or because the proposed strategy feels too risky. Take a step back and assess how your approach might be perceived. Engage in active listening to uncover their concerns and demonstrate that you value their perspective. This doesn't mean abandoning your stance but showing empathy can build trust and open the door to more collaborative negotiations.
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Kaushik Shetty, ACIM, PMP?Brand Building | Strategy | Data-Driven Growth Hacker | Maximizing ROI & Conversion Rates
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