What do you do if your brand as a project manager is not resonating with stakeholders?

This step helps you understand the gap between how you perceive your brand and the actual perceptions that exist among stakeholders. With this clarity, you can start making adjustments to your brand strategy that are grounded in real-world insights.

Existem muitos motivos pelos quais os stakeholders podem estar insatisfeitos com a marca, o resultado de negócio é um dos mais frequentes deles. Mas, na minha experiência um erro fatal é n?o envolver os stakeholder em processos decisivos como posicionamento, reposicionamento ou escolhas de longo prazo. Compreender profundamente a estratégia vai fazer com que eles valorizem mais o trabalho e saibam o que está sendo construído para além do resultado do trimestre.

Impossível que um estratégia criada com dedica??o esteja totalmente desalinhada com os parceiros, ao mesmo tempo em que é impossível que uma primeira proposta agrade a todos. Certamente, após uma primeira apresenta??o, o que precisa ser feito é revisar quais os pontos que precisam ser desenvolvidos com mais aten??o.

This could include communication style, leadership approach, or how you handle project challenges, among other factors. Identifying these gaps is crucial because it directs your efforts to the areas that need the most attention. This targeted approach prevents you from making broad, ineffective changes and allows for a more strategic refinement of your brand that addresses the specific concerns of stakeholders.

Definir um principal objetivo, uma vis?o que esteja de acordo com quem está desenvolvendo o projeto + o principal cliente interessado, e por consequência seus clientes e parceiros, sempre será importante.

Once you have a clear understanding of your current brand perception and areas for improvement, articulate a vision for your brand that aligns with stakeholder values and project goals. This vision should reflect the ideal state of your professional identity and how you aspire to be recognized by your peers. Ensure that your vision is realistic and achievable, as it will guide the steps you take to reshape your brand. It will also serve as a benchmark for your progress, allowing you to measure your success as you work towards aligning your brand with your desired identity.

Focus on two key areas: adopting proven frameworks , and securing support from top leadership for your branding strategy: 1. Identify and adopt project management and leadership frameworks with a track record of success within your industry or organization. Your strategy should outline specific, actionable steps with clear timelines and measurable goals. 2. Having the endorsement of your CEO or top executives is crucial. Present a clear and compelling case for how your rebranded approach will drive project success, contribute to the organization’s goals, and enhance stakeholder satisfaction. Leadership support not only legitimizes your efforts but also ensures you have the needed resources and influence.

Crafting a brand strategy is foundational for a brand and its very important that you seek alignment with stakeholders through critical points of the brand journey. Just like a mission statement its essential to get in all views and perspectives to co-create this process. It will make the process of understanding brand progress easier and collaborative. Nothing beats team work and collaboration

Muitas vezes o cliente está desmotivado com o resultado ruim que vinha obtendo, isso pode resultar em um comportamento desanimado por parte dele para qualquer novo projeto que você venha a apresentar, pensar em estratégias para motivá-los se torna, sempre, necessário.

Acompanhar o progresso do projeto que está sendo implementado é de extrema importancia, n?o há como alcan?ar um resultado sem que se viva um processo.

If I find out that the people who have a big say in my projects aren't fully on board with what I'm doing, I won't freak out. It's like realizing my projects need more than just my attention—they need support from these important folks called stakeholders. So, it's time for me to shift gears and start paying more attention to them too. I see it as expanding my role from just managing projects to also ensuring the people who matter most are happy. It's a smart move that can really boost my brand's success.

To resonate with stakeholders as a project manager, seek feedback and tailor communication to address their needs. Emphasize transparency, collaboration, and accountability in your approach. Demonstrate expertise and commitment through effective project management practices. Build trust by delivering on promises and keeping stakeholders informed. Foster positive relationships by actively listening and incorporating feedback.