What do you do if your brand identity lacks innovation?

Everything evolve my friends! Brands as everything important in life (food, cocktails movies, music, art itself) has to renovate everyday. Consider which are your actual values and what does people expect from your brand. The conversation isn't ever over.

The true question here is "What to do if your COMPANY lacks innovation?" A brand is the character of the business. It's a combination of your mission, vision, and values. Similarly you have DEEP held beliefs, whether or not you've thought through them, and these beliefs guide what you wear, your morality, who you associate with, how you speak, and how you act. We are ATTRACTED to those with good character. It's the same with brands; "Their reliable", "Compassionate", "Easy to get along with", "Rebellious", "Adventurous", etc.. If you think your "brand" "lacks innovation" the culprit lands most likely not with innovation but rather you not standing firm enough on your foundational beliefs and values. Authenticity attracts.

The old-fashioned door-to-door salesman method may seem outdated, but it can still work wonders when you have a product that people need and are willing to buy. In 2016, I decided to put this theory to the test by knocking on doors to gauge interest in my product, Bag'in. Out of 111 doors knocked on, I was allowed to enter 99, and of those, 89 people signed up for the order list. This just goes to show that with determination and a valuable product, anything is possible. From there, I was able to demonstrate the quality of my product and start building my company. So, don't be afraid to go out there and knock on some doors. You never know what kind of success you might achieve.

If your brand identity lacks innovation, it's crucial to reassess your core values and mission statement. These are the foundation of your brand and should reflect the evolving needs and values of your audience. By realigning your brand with current trends and beliefs, you can inject freshness into your identity. This may involve refining messaging to better convey your values or redesigning visual elements to accurately represent them. Ultimately, staying true to your core while adapting to change is key to revitalizing your brand. #Branding

Wenn du deine Marke neu bewertest, dann muss du nicht gleich die alten/bestehenden Werte streichen. Beantworte dir zun?chst erstmal diese Fragen: - Wie hat sich meine Branche ver?ndert (Innovation..)? - Wie hat sich mein Unternehmen ver?ndert (Anzahl der Menschen, Durchschnittsalter…)? - Wie hat sich mein Produkt/Dienstleistung ver?ndert (Entwicklungen, Erweiterungen, Innovation…)? -….. Und wenn du diese Fragen für dich beantwortet hast, dann prüfe, ob diese relevanten Infos mit deinen ?alten“ Werten noch übereinstimmen oder nicht. Nimmt die alten Werte und machen ein Facelift mit diesen Erg?nzungen.

From my understanding, developing a strong brand identity starts with a deep knowledge of your target audience. Gathering as much relevant data as possible to comprehend the market and consumer behavior is essential. Once you have this information, analyze and use it as a basis for creative brainstorming to enhance brand engagement. This approach will solidify your brand's identity. Additionally, ensure that your strategy aligns with the "Brand Ladder" concept outlined by Marty Neumeier in "Brand Flip," book which offers insightful strategies for branding.

Often when a brand lacks uniqueness, it's because the messaging doesn't connect with the right audience on the level of their felt pain points. Clarity is much more important than innovation or creativity, and if you can say what your customers are dealing with and why you're the best one to solve the problem, your brand will be much more sticky than the rest. Brands only need to be innovative if their offering represents actual innovation (tech, new research, etc). A great acupuncturist doesn't need to be innovative, they need to be clear.

Analyzing the market is essential for innovating your brand identity. By studying competitors and identifying market gaps, you can find opportunities to differentiate yourself. However, it's vital not to blindly follow trends; instead, assess how they align with your brand's values and authenticity. This ensures that any changes you make resonate with your target audience. Staying informed and adaptable allows you to remain relevant and appealing amidst evolving market dynamics.

What you really know about the category and the market? Did you know that yesterday someone launch a better version of your product? YES some just did that. Following trends isn't only be awared of new dance moves in tiktok, but most important: be present on whats happening everyday in our category. How can we innovate, how can develop something new related to this new similar product that you just saw or read or watch in a video. Analyze everything, and nevertheless: your audiences, your targets (always there are more than one)

Stay informed about your market so it can help you to analyze new trend in market. Don't just copy your competitors; find your own way.

Audience.... Engagement... Please just understand that you have to be MEMORABLE, UNDERSTANDABLE and MEANINGFUL for your targets, audiences or the way you want to name them. And FUNNY!!! Loyalty starts when we feel approach to something or someone that feels related to us, even in laughter.

The audience will give their opinion and feedback. Grab them and arrange all the feedbacks first. Select the most effective feedbacks and implement them to innovate the product/service for better brand identity.

Quit the guesswork! Jump on social media and run polls about your brand image. What resonates with them? What feels off? Send targeted surveys to dig deeper, or get real-time feedback with customer focus groups. Engaging directly shows you care and helps you understand their evolving needs.

You can always get unfiltered feedback from who your audience, whether it be existing or new. Allow space for critic from your audience and listen to it. The criticisms and ideas shared (but you will definitely see a trend of potential improvement) will not all be used but it gives a starting point to begin elevation in your brand identity.

Engage with your audience to create more value for them and to move "why your corporation exists" forward. You're not trying to "Show" them you value their opinion. You reach out because you "DO" value their opinion. Be human. Humans are not data.

As a corporation, true innovation will come at a cost. It's fundamentally at opposition with efficiency. It takes time to create a streamlined efficient system and innovation breaks that system or creates a new one that needs to become more efficient. There's a balance and innovation is necessary. This here is more talking about being creative in the way your message is implemented across all customer touch points. I wouldn't call changing color schemes, typography, or logo anything new or innovative. However, it is definitely a creative process that can make an incredible financial impact on your corporation (for better or worse). Don't shoot the messenger. ??

Creativity is a treasure, coz no two people have the same creativity. Everyone is unique with their creative thinking. There are certain exercises and activities that can enhance our creative thinking as well. It’s important to experiment and innovate to come up with some out of the box ideas.

Fra?che, mémorable… sont autant d’adjectif passe-partout qu’impersonnel. Pour concevoir une identité de marque, notamment créative, il est nécessaire d’analyser le contexte dans lequel elle évolue permettant ainsi de mieux définir ce qu’elle et par essence d’innover.

Start again as many times you need! Reinvent yourself and explore a little more. But most important HAVE FUN in the process. You are THE brand so believe it. Everything starts when you believe … IN YOURSELF!

Refreshing creatively involves injecting new life and innovation into your brand’s creative elements and strategies. Here’s a deeper exploration: 1. Update brand visuals: Refresh logo, colors& imagery. 2. Revise content strategy: Explore new formats& topics. 3. Innovate products: Add new features or packaging. 4. Redefine campaigns: Try unconventional tactics for impact. 5. Partner with influencers or artists. 6. Engage users: Encourage content creation from customers. 7. Enhance packaging: Make it memorable& sustainable. 8. Foster employee creativity: Encourage ideas& collaboration. 9. Utilize data insights: Optimize creativity with analytics. 10. Prioritize customer needs.

There are so many tools today that can help you take your creativity to another level. Keep upskilling and learning the technology that can make your work easy and error-free.

Utilizing technology effectively can modernize your brand identity. Incorporating innovations like augmented reality, mobile apps, or interactive websites can enhance customer experiences and differentiate your brand. It's essential to evaluate which technologies align with your brand values and resonate with your audience. By adopting these advancements, you demonstrate forward-thinking and create more engaging interactions, positioning your brand as cutting-edge and relevant in a tech-driven world.

Try to use artificial intelligence tools for better creativity and far better results in ads performance. It might boost your brand profits by even 10x.

Leveraging technology involves harnessing the power of digital tools and platforms to enhance various aspects of your business operations and customer experiences. 1. Utilize digital channels for marketing. 2. Establish online sales platforms. 3. Implement CRM systems for customer management. 4. Analyze data for insights and decisions. 5. Automate tasks and workflows. 6. Explore AI and ML applications. 7. Adopt cloud computing for flexibility. 8. Invest in cybersecurity measures. 9. Utilize IoT devices for data collection. 10. Experiment with AR and VR technologies.

La technologie doit être intégrée à votre identité de manière stratégique. être à la pointe technologique montre que votre entreprise est engagée dans l’innovation et connectée aux dernières tendances, attirant ainsi un public engagé et informé. Il est important de choisir les bons outils pour votre identité. évaluez quelles technologies correspondent aux valeurs de votre marque et au profil de votre public. La technologie doit être un complément qui enrichit l’expérience client, plut?t qu’un élément discordant, extravagant ou même inutile. Une innovation audacieuse permettra à votre entreprise de naviguer vers de nouveaux horizons et d’ouvrir de nouvelles perspectives.

Brand identity is an evolution and should continue to modernize over time. Stay true to the core values of the brand while exploring new ways to connect the dots between commerce, culture and the customer journey.

Assess current perception and market trends for inspiration. Define clear objectives aligned with brand value. Engage stakeholders in innovative brainstorming sessions. Refresh visual identity keeping consumer in the center and then devise comprehensive communication plan to unveil changes. Emphasise innovation in messaging and marketing campaign so that it creates buzz and noise in the market. Monitor feedback and adapt strategies accordingly and be ready to learn and evolve.

Innovation isn’t a one-time effort; it’s a continuous process. Implement a culture of testing, learning, and iterating. Regularly review what works (and what doesn’t) to stay ahead of the curve.

If you have a look at 100-year-old companies or even 20-year-old tech companies you will see consistency, there are minor tweaks and changes. Don't jump on the latest trends just "because", iterate slowly if possible. Sometimes companies go the other way and have a drastic change, like F1, the rebrand had negative feedback but eventually, people came around to it. Some people are slow to adopt change, so make sure you test it before and after you launch, if you have a lot of brand equity like Facebook before the corporate change to Meta then be careful.

Brand identity fundamentally hinges on the associations stakeholders have with your brand, encompassing both internal perspectives and external perceptions from your target audience. To inject innovation into your brand identity, it's essential to establish a culture that embraces change and continuous evolution. This can be achieved by consistently engaging in reflective practices with your team, focusing on: - What did we do good? - What can we do better? - What can we do different?

If your brand identity lacks innovation, simplicity can definitely help to fix it. Simplifying your brand identity can make it more clear, memorable, and impactful. Here are some steps you can take to simplify and improve your brand identity: 1. Define your brand values and messaging: Clearly define what your brand stands for and what sets it apart from competitors. 2. Streamline your visual elements: Simplify your logo, color palette, typography, and other visual elements. 3. Focus on the customer experience: Make sure that every touchpoint with your brand reflects your values. 4. Keep it consistent: Consistency is key in building a strong brand identity. 5. Seek feedback: Get input from customers, employees, and other stakeholders

Think beyond logos and colors. Imagine your brand story as a movie. Marketing writes the script, design creates the visuals, and social media posts the trailers. Disconnected departments lead to a disjointed narrative. The secret sauce? Cross-pollination workshops. Get marketing, design, and social media in a room, brainstorming together. Marketing shares customer insights, Design visualizes brand emotions, and social media crafts engaging hooks. This collaborative spark ignites fresh storytelling that resonates with your audience.

Remember, innovation is not about reinventing the wheel—it's about finding new ways to solve old problems and delight your audience. Stay curious, stay open to new ideas, and never settle for the status quo. By embracing a mindset of innovation and experimentation, you'll ensure that your brand remains fresh, relevant, and ahead of the curve in an ever-evolving marketplace.

Before you abandon your current brand identity, be sure that the value of creating a new brand outweighs the equity and goodwill of your existing brand identity. You may lose any legal rights to existing IP if you stop using it.

Listen to your customers or target audience: Your customers are the heartbeat of your brand. They provide valuable insights into their needs, desires, and pain points. By actively listening to your customers and implementing their suggestions, you open doors to new ideas and opportunities for innovation. They give you clues about how to make your brand even better. And when you act on those clues, ideas emerge and innovation begins. This proactive approach avoids stagnation in innovation, provides opportunities for further improvement, and helps you stay ahead of the competition, ensuring long-term success for your brand.