What do you do if your brand development team is not meeting performance targets?

When your brand development team is underperforming, first conduct a thorough assessment to pinpoint underlying issues—be it unclear goals, lack of resources, or inadequate skill sets. Engage the team in open, constructive dialogue to gather insights and foster a collaborative approach to problem-solving. Revisit and clarify performance targets, ensuring they are realistic and aligned with both team capabilities and broader organizational objectives. Invest in training and development to bridge skill gaps, and consider reshaping strategies or processes that may be hindering progress. Celebrate small wins to boost morale and encourage a culture of continuous improvement.

First and most important step is to understand what is going on? Why things do not work as intended? Is anybody stuck with their work? Does things are affected by outside factors? Can we change and fix things or it is out of our control? Address each team member and find out where do they stand in this situation.

O ponto de partida sempre deve ser o alinhamento de expectativas dentro de uma perspectiva estratégica alinhada com o c-level da empresa. A partir daí trace metas de curto prazo e invista tempo e recurso em POCs e MVPs que permitam testar hipóteses. Metas de longo prazo e de difícil mensura??o afastam o time da real necessidade.

The market will have to be studied with SWOT and PESTLE factors that will help you what to achieve. Also, our team's progress should be analyzed from the last or current summary report. Let's check and focus on the difference in the work report.

It is essential that the team's opinions are heard and not dismissed before being given proper consideration. It is important to approach discussions with a firm and decisive attitude, but also keep an open mind as there may be underlying factors outside of their control that contribute to the situation.

con el diagnóstico realizado, es relevante ser honesto con el equipo y transparentar el análisis y los pasos a seguir. En esta charla es muy importante ser cercano, empático y también tener los objetivos claros así como las asignaciones de cada uno. Asimismo, reconocer los avances hasta el momento es crucial para fomentar las ganas de seguir trabajando para lograr los objetivos

Set a team meeting and discuss the current situation and her what do they have to say. Be sure to listen with an open mind. Ask if they have solutions in mind. Maybe problems can be solved with cross-team work as one might have insights others don't.

Communicating with the team is very helpful as the team will share their thoughts which can show good results. Every individual has their actions or inaction and we need to acknowledge the feedback and go on with a new strategy and more effort.

Prefiro me comunicar com a equipe em dois momentos: num primeiro, uma comunica??o individual, assíncrona, para que cada membro fa?a seus apontamentos. Converso com cada um, por escrito, e num segundo momento, uma reuni?o síncrona, onde todos já est?o a par dos apontamentos gerais e trazem suas observa??es para debate coletivo e tomada de decis?o para os melhores caminhos para a gest?o da marca.

SMART goals is what you want to have. Be sure that everyone in your team is aligned with the goals set. Assign tasks to team members and keep them accountable. Be sure to acknowledge their efforts. Clarify if everybody knows how to reach the goals and what needs to be done. Also offer assistance if anyone needs help.

como mencionaba en los puntos anteriores, la definición de objetivos claros, alcanzables y medibles (SMART) es clave para que todos remen en la misma dirección. que estos vengan con KPI′s de medición y seguimiento fomenta el interés de estar pendiente de los avances y de hacer acciones correctivas donde sea necesario con el fin de alcanzar los objetivos. Es muy importante acompa?ar en el proceso y hacer sesiones de follow up para mostrar el constante interés en el proyecto y sus resultados.

Create goals with divided blocks with each team member and take complete accountability for the group's successes. >> Plan every possibility and be ready for the hidden possibility. >> Allow teammates to share their feedback and accept corrections in the plan. >> Share accountability with the team for achieving goals.

All goals should be measurable so that it is easy for you to monitor and it will help you to step up the progress. Additionally, a start and an end should be obvious.

Hacer sesiones de follow up, sesiones 121 en los casos mas relevantes ayuda a mantener el interés, a que sientan que el proyecto tiene un sentido y propósito importante a la compa?ía y tambien es una forma de reconocer su trabajo. Conversaciones abiertas, francas y con mucho respeto son claves para fomentar una cultura de trabajo en equipo.

it is time to play a critical role in your team as a coach so there is an opportunities to help your team members improve their skills, capabilities, and performance. Provide constructive feedback, guidance, and support to help individuals overcome challenges and develop professionally

Setting goals is as easy as bringing a distant picture closer to you. The goal which we achieve with the team. But the most difficult thing is to judge the team's contribution to that journey. We need to discuss?the management of underperforming personnel and the implementation of successful performance improvement strategies.

Uma vez que a gest?o de uma marca implica tudo o que todos os funcionários, fundadores e principais lideran?as fazem, desde a forma que o telefone é atendido ao relacionamento com o público nas redes sociais, a melhor forma de mapear o diagnóstico constantemente, revisar e melhorar a equipe é registrar por escrito as a??es e os resultados dessas a??es - positivas, neutras e negativas. A partir desse banco de dados catalogado, fortalecemos a cultura da marca, os comportamentos desejados, e com isso alinhado o público se conecta de modo geral e os resultados s?o consequência.

We need to be ready with a plan and each possibility to achieve a goal or more than goals. Welcome to every thought for the targeted goal. Last and importantly: work with "Our Plan" not "My Plan". Teamwork always wins like it will bring productivity, confidence, trust, and many more.

Underperforming brand teams can be frustrating. Here's a quick action plan: Diagnose the Disconnect: First, identify why targets aren't being met. Are goals unrealistic? Are there skill gaps in the team? Revisit Goals: Ensure targets are SMART (Specific, Measurable, Achievable, Relevant, and Time-bound). Are they aligned with current market realities? Upskill & Empower: Invest in training to bridge any skill gaps. Empower the team by involving them in goal setting and fostering creative problem-solving. Track & Analyze: Establish clear performance metrics for key brand initiatives. Open Communication: Maintain open communication with the team. Discuss challenges and provide constructive feedback to course-correct.