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What do you do if your boss isn't providing guidance and mentorship in the copywriting industry?

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As a copywriter, you need guidance and mentorship from your boss to improve your skills, get feedback, and grow your career. But what if your boss is too busy, too distant, or too clueless to provide that support? How do you cope with the frustration and the lack of direction? Here are some tips to help you deal with a boss who is not giving you the guidance and mentorship you need in the copywriting industry.

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Nimrod Milstain

Direct Response Copywriter @ Kendago | Advertising, Funnels, Conversions | Creating winning DTC ads

1 Seek feedback from other sources

Don't rely on your boss as the only source of feedback for your copywriting work. Seek out other people who can give you constructive criticism, such as your colleagues, clients, or mentors. You can also use online tools and platforms to get feedback from other copywriters, such as Copyhackers, ProCopywriters, or Copyblogger. Getting feedback from different perspectives can help you improve your copywriting skills and learn from others' experiences.

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Nimrod Milstain

Direct Response Copywriter @ Kendago | Advertising, Funnels, Conversions | Creating winning DTC ads
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Talk to copywriters on LinkedIn. Remember what you've learned as a copywriter, people love talking about themselves. Ask them how they got to the position they've gotten to. Most people won't answer you, but hey! some will. And the insights you'll gain from learning from people who have boots on the ground are priceless.

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Gustavo Daniel Parra

Bancario de día | Copywriter de noche | Soy fundador de Autores Unidos JSV ????
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Busca apoyo en compa?eros de trabajo: considera buscar ayuda o orientación dentro de la empresa (en otros departamentos). Puede ser útil hablar con colegas que comenzaron hace poco, otros supervisores o personal de recursos humanos dentro de la empresa. A veces, obtener una perspectiva externa puede ofrecerte nuevas ideas sobre cómo abordar tu trabajo de forma profesional.

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Imran Javed

Technical Writer| Engineering Expert | Simplifying Complex technology for Diverse Audiences|
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If your boss isn't providing guidance and mentorship in the copywriting industry, seek feedback from other sources such as industry peers, online communities, or professional networks.

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2 Set your own goals and standards

Don't wait for your boss to tell you what to do or how to do it. Set your own goals and standards for your copywriting work, based on your own vision, values, and aspirations. For example, you can set goals for improving your writing speed, quality, or conversion rate. You can also set standards for following best practices, ethical principles, or industry trends. Setting your own goals and standards can help you stay motivated, focused, and accountable for your copywriting work.

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Imran Javed

Technical Writer| Engineering Expert | Simplifying Complex technology for Diverse Audiences|
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If your boss isn't providing guidance and mentorship in the copywriting industry, set your own goals and standards by leveraging resources like online tutorials, industry publications, or mentorship from experienced professionals outside your workplace.

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Christos Vachtsiavanos

? Helping small & medium-sized businesses gain visibility and boost sales in less than 90 days through persuasive content that grabs attention and drives action.
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If you are a copywriter and expect guidance and mentorship from ONE person, you are probably in big trouble. Unless that person looks like David Ogilvy or Gary Halbert—which probably isn't the case—you should set your own goals and focus on trial and error. Write, refine, repeat. Forever.

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3 Learn from other sources

Don't limit your learning to what your boss teaches you or what you learn on the job. Learn from other sources, such as books, courses, podcasts, blogs, or webinars. There are plenty of resources available online and offline to help you learn new skills, techniques, or strategies for copywriting. Learning from other sources can help you expand your knowledge, sharpen your skills, and discover new ideas for copywriting.

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Imran Javed

Technical Writer| Engineering Expert | Simplifying Complex technology for Diverse Audiences|
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If your boss isn't offering guidance and mentorship in copywriting, seek learning opportunities from alternative sources like online courses, books, seminars, or industry conferences.

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4 Communicate your needs and expectations

Don't assume that your boss knows what you need or expect from him or her. Communicate your needs and expectations clearly and respectfully, such as asking for more guidance, feedback, or recognition. You can also communicate your achievements, challenges, or suggestions, such as sharing your results, problems, or solutions. Communicating your needs and expectations can help you build a better relationship with your boss and get more support for your copywriting work.

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5 Find a mentor outside your boss

Don't depend on your boss as the only mentor for your copywriting career. Find a mentor outside your boss, such as a senior copywriter, a freelance copywriter, or a copywriting coach. A mentor can provide you with advice, guidance, inspiration, and connections for your copywriting career. You can find a mentor through networking, referrals, or online platforms, such as Copymentor, The Copywriter Club, or The Copywriter Underground. Finding a mentor outside your boss can help you grow your career and achieve your goals as a copywriter.

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Gustavo Daniel Parra

Bancario de día | Copywriter de noche | Soy fundador de Autores Unidos JSV ????
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Existe un recurso muy valioso que son los mentores. Mi recomendación es comenzar por Micromentor, un lugar donde puedes encontrar un mentor de forma gratuita. Y también hay muchos copywirters con experiencia que te pueden dar una mano, por lo general operan en sus propios grupos de whatsapp o telegram donde respondes preguntas de aquellos que recién comienzan.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Gustavo Daniel Parra

Bancario de día | Copywriter de noche | Soy fundador de Autores Unidos JSV ????
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Proponer soluciones concretas: Por ejemplo, podrías sugerir establecer reuniones regulares para discutir tus tareas como copywriter y recibir retroalimentación, o pedir una lista clara de expectativas y prioridades para tener una guía más clara en tu trabajo diario. Mostrar iniciativa y proactividad puede demostrar compromiso hacía tu trabajo. Ofrecer ayuda a tu jefe es la mejor forma de comprender mejor las labores diarias.

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What do you do if your boss isn't providing guidance and mentorship in the copywriting industry?

1

2

3

4

5

6

1 Seek feedback from other sources

2 Set your own goals and standards

3 Learn from other sources

4 Communicate your needs and expectations

5 Find a mentor outside your boss

6 Here’s what else to consider

Copywriting

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What do you do if your boss isn't providing guidance and mentorship in the copywriting industry?

1

2

3

4

5

6

1 Seek feedback from other sources

2 Set your own goals and standards

3 Learn from other sources

4 Communicate your needs and expectations

5 Find a mentor outside your boss

6 Here’s what else to consider

Copywriting

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