What do you do if your B2B marketing strategy relies heavily on logical reasoning?

What do you do if your B2B marketing strategy relies heavily on logical reasoning? Stop doing that. B2B doesn't mean robot to robot. People make a business, and people make decisions. Those decisions are not as logical as you believe. People make decisions emotionally first. Then they justify those decisions with logic and reason. So the number 1 job of a B2B marketer - like any marketer - is to evoke an emotional response.

Logical reasoning is great and key in B2B. People are here to find solutions not solace. However, a content that a customer feels is always better and hence the following can be done: - Use empathy tone while stating pain points in content - Start off content pieces such esp for up/cross sell with statements asking a rhetorical question around a pain point - Comment to know more!

1. Understand audience emotions. 2. Craft compelling stories. 3. Use visuals effectively. 4. Highlight social proof. 5. Personalize experiences.

Whether its B2B or B2C, at the end of the end its a human being who is consuming your content. Humanizing B2B content is a key competitive edge you can have. If you, as a B2B marketer, can set the context behind dashboards, trends, reports, etc with beautiful storytelling - that not just talks about the USPs of your services but also addresses the key user challenges your services are solving, you have become a leader in your niche. Every problem, roadblock, & challenge of your target audience can be turned into a relatable, relevant story. Eg: If you are talking about how design works in the fintech industry, the story could be how design & design thinking made finances easy, personalized for non-tech savvy demographic.

What you do if relies heavily on logical reasoning? Then don't market to people! Eventhough B2B decision making rely on monetary and investment as part of the decision, but only the brand who can win heart will win. Ask yourself, what are Ads that you can remember better? Is it the one who mentions benefits in numbers and stats or the one who uses storytelling to build emotional rapport?

A visual should always support your text. Don't add just visuals without any context or supportive reasoning. Create infographics & explainer videos to increase product awareness and make your story more 'snackable'. Remember: We all feel like we 'don't have any time for x'. Visuals can help us process information faster.

Les éléments visuels comme les infographies et les vidéos simplifient la présentation des informations complexes, rendant votre message plus accessible et engageant. La narration visuelle est essentielle pour captiver un public qui pourrait autrement être submergé par des données brutes et du jargon.

People are visual creatures. Complement your logical arguments with captivating visuals like infographics, explainer videos, and customer testimonials. Visuals can simplify complex concepts, making your B2B marketing message more engaging and memorable.

A B2B marketing strategy built on logic is a strong foundation, but it's important to remember that businesses are made up of people. Appealing to more of the human side and focussing more on the problem solving can do wonder.

You're still addressing pain point(s) with your solution(s). But your overall brand platform is built with a narrative, a narrative that appeals to your target audience, that speaks it language and addresses its business challenge(s). At the end of the day, your smart ass product features, when weaved into your narrative with the right language, will be relevant to your audience.

Clarifiez les messages techniques en utilisant un langage simple et en mettant l'accent sur les bénéfices clés. Cela aide à éviter la confusion et rend votre produit ou service accessible à un public plus large, non spécialisé.

B2B products and services can be intricate. Don't overwhelm your audience with technical jargon. Break down complex concepts into easy-to-understand language, using storytelling and real-world examples to illustrate the benefits of your solution. Personal Experience: When marketing a new solution, we created a series of blog posts that explained the technology in layman's terms. These blog posts addressed common concerns and misconceptions, making cloud computing more approachable for our target audience.

Souvent, vous ne vendez pas à une personne, mais à plusieurs. Adaptez votre message à votre interlocuteur. Un DAF ne base pas ses choix sur les mêmes insights qu'un directeur marketing !

When your marketing strategy heavily relies on logical reasoning, it's essential to balance it with engaging and educating your audience. While logical reasoning is crucial for presenting facts and figures, it's equally important to connect with your audience on an emotional level and provide them with valuable insights. Incorporate storytelling techniques to make your messages more relatable and memorable, and focus on addressing your audience's pain points and challenges. By combining logical reasoning with engaging content and educational resources, you can create a more impactful and effective strategy that resonates with your target audience.

Remember that behind every company we aim to conquer, there are people. Therefore, your communication should be: - Simple and objective. Share your rich content into continuous touches across communication channels, to engage and learn about your knowledge and expertise. - Data-driven: Leverage market data and relevant studies to offer credibility to your message. - Move away from theory and always bring applied use cases. Every customer loves to see how your solution, product or service can help them in practice.

L'éducation de votre public doit être interactive et attrayante. Utiliser des formats comme les webinaires et les outils interactifs peut non seulement informer mais aussi engager votre audience en montrant des applications pratiques de vos produits ou services.

B2B buyers are information-hungry. Position yourself as a thought leader by creating informative content (e.g., white papers, webinars) that educates your audience about industry trends, best practices, and the challenges they face.

Intégrer des témoignages et des études de cas dans votre marketing ajoute une dimension de crédibilité et de validation extérieure. Cela renforce la confiance des prospects en montrant le succès et la satisfaction d'autres clients.

La collecte et l'analyse des retours clients sont vitales pour affiner votre stratégie. Elles permettent de s'assurer que votre communication résonne bien avec le public cible et de découvrir des pistes d'amélioration basées sur des données concrètes.

In a B2B marketing strategy centered on logical reasoning, I prioritize data-driven decision-making, highlighting tangible benefits and value propositions. Utilizing case studies and industry reports provides evidence-based support, while addressing pain points with clear, logical solutions builds credibility and trust among clients who prioritize rational decision-making.