What do you do if your app needs a better mobile ad network?

Start by evaluating your current ad network's performance. Research alternative networks aligned with your target audience and app content. Compare features, read reviews, and conduct small-scale tests with potential networks to assess performance. Analyze results to make an informed decision, then integrate and optimize the chosen network for maximum revenue and user experience. Stay informed about industry trends to ensure continued success.

Understand the revenue generated, fill rates, eCPMs, CTRs, and retention rates from your existing network. Evaluate satisfaction levels regarding ad quality, relevance, and diversity, alongside ease of integration, management, and optimization. Pinpoint pain points and challenges encountered with your current network to inform your search criteria. This introspective analysis helps identify strengths, weaknesses, and realistic expectations, guiding your selection of a new ad network tailored to your specific needs.

As a Top Rated developer & Ceo having a clear understanding of your current situation is paramount before delving into researching mobile ad networks. When evaluating potential networks, consider an array of factors such as ad types, pricing models, targeting options, advertiser quality, reporting tools, and integration/support offerings.

As a Top-Rated Developer & Ceo I will suggest that once you've narrowed down your list of potential mobile ad networks, it's time to test and compare them within your app. Utilizing a mediation platform like AdMob, MoPub, or Fyber enables you to integrate multiple networks and manage them centrally. With such platforms, you can establish waterfalls or bidding strategies to prioritize networks based on performance or bids. Monitor and compare network performance using key metrics like fill rates, eCPMs, CTRs, and revenue.

After thorough testing and comparisons, you're equipped to select the optimal mobile ad network for your app. You have the option to either commit to a single network that aligns with your needs and objectives or diversify your ad sources and revenue streams by using a combination of networks.

Keep in mind that all these networks have biases, making it impossible to assess them accurately without an unbiased mobile measurement partner. Before investing any money in an ad network, integrate your Single Source of Truth (SSOT) partner to ensure peace of mind with your mobile budget. Without this partnership, you'll be guessing and hoping, which could end up costing you dearly!