What do you do if your age is holding you back in influencer marketing?

One thing that's valued is speaking through personal experiences. Yes, everyone can yap of some textbook knowledge, but what holds value is real life experiences and people love those. Pick your niche, share experiences, talk about whatever you like, and trust me, it's all a great blend for some good quality audience.

To overcome age-related challenges in influencer marketing - I would look for opportunities that cater to my age group, campaigns, or collaborations that specifically target older audiences.

I have shared some points with you on which you can work. 1. Leverage Your Experience 2. Rebranding or Repositioning 3. Collaborate with Younger Influencer 4. Stay Relevant 5. Focus on Quality Content 6. Educate Brands and Agencies 7. Network and Collaborate 8. Stay Confident

Before you work on any campaign, you need to understand your audience, their preferences and expectations so that your voice addresses that. This way you build a genuine community that works in your favour.

I would also focus on building a strong connection with my audience by engaging with them regularly, being transparent, sharing personal experiences, responding to comments, answering questions, and showing that I value their input.

I don't view age as a barrier at all. Your audience will gravitate towards you because you provide value in some way. Community and audience building absolutely does not discriminate. However, the advantage I do believe younger creators have is an eye for content quality. This is not a generalization, just my experience. Mastering current editing techniques, trends, ensuring camera quality, etc. are all important in staying relevant.

See what "young" people are doing with respect to content in your niche. Narrow down your content in such a way that it's catchy and people don't scroll off (it will take some trial and error depending on your niche). Average time to catch someones attention is 0.2s!! But don't worry too much about this, work on building loyalty and not fast moving content on a long run. Play with words, experiment with the time period of the video, remember to keep it as short as possible (if you're getting into video based content) And most importantly, enjoy the learning process!

I would recommend you learning basic writing skills, video editing skills (premiere pro) and very basic design skills (canva). It's gonna help you way further than just content creation. But, content creation is a skill too! Explore how hashtags work, what trending music is and how crowded and cluttered it can get when over used. In app SEO, like Instagram and YT have, it a different game that just hashtags. You just need some learning and experience, with that, you're sorted :)

If you want to grow and place yourself out there, collaboration gives you that opportunity. Not only with other creators but brands too. Start off with a few creators, have fun, keep it real (i cannot NOT say it enough) and be a little more active on social media when it comes to DMs mentions, comments etc. Indirectly add value to other creator's content through commenting, it gets you noticed and gives you better reach.

Show that you're adaptable and willing to evolve with the industry. Collaborate wisely with influencers of different ages to reach a wider audience. Embrace your age.

Build yourself in such a way that you can describe your content in less than 8-10 words! Eg: I'm a diabetic bodybuilder & a coach. That's unique to you and it builds your personal identity that way. Have fun with your content but also build some credibility so people know what they're following you for and you have loyalty from your audiences. Don't make EVERYTHING based on trends.

Be authentic. Be true to yourself and your brand, and your audience will respond positively. Share insights, tips, and advice that showcase your authority in the field.