What do you do if you want to uncover brand strengths and weaknesses using logical reasoning?
If you want to create a successful brand strategy, you need to understand your brand's strengths and weaknesses. But how do you find out what they are? One way is to use logical reasoning, a process of thinking that uses facts, evidence, and rules to draw valid conclusions. Logical reasoning can help you analyze your brand's performance, positioning, and perception in the market, and identify areas for improvement or differentiation. In this article, we'll show you how to use logical reasoning to uncover your brand's strengths and weaknesses in four steps.