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What do you do if you want to transition into a career in brand strategy but lack the necessary skills?

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Embarking on a new career path can be both exhilarating and daunting, especially when it comes to the dynamic field of brand strategy. If you're looking to make a transition but find yourself short on relevant skills, don't fret. Brand strategy involves understanding how to position a company and its products in the marketplace, creating a unique identity that resonates with consumers. It requires analytical thinking, creativity, and the ability to forecast market trends. To pivot into this field, you'll need to develop a mix of these skills along with knowledge of marketing principles, consumer behavior, and strategic planning.

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Melanie Goodman

Accelerating the Growth & Revenue of Regulated Professionals on LinkedIn?? · CPD Accredited LinkedIn??Training &…
Mohammad Zamani

Marketing Research Consultant ?? Business Development ?? Digital Marketing ??Content Marketing ?? Marketing…
Dave Wakeman

C-Suite Advisor | Helping CEOs, Executives & Boards Achieve Breakthrough Growth & Profits

1 Assess Skills

Begin by taking stock of your current skill set to identify transferable skills that are valuable in brand strategy. For example, if you have experience in marketing, your insights into consumer behavior can be a strong foundation. If you come from a different background, such as finance or operations, your analytical skills are a plus. Understanding what you already bring to the table helps you pinpoint what you need to learn. This self-assessment is crucial for setting realistic goals and creating a roadmap for your career transition.

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Christian Brown

I help business owners bring their vision of their brand to life.
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Get the skills, become a student to the craft. Take a course, read some books, work in agency. There’s no shortcut, you have to be competent at what you do to feel confident at what you do.

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Jonathan Hoffsuemmer

Marketing Exec | Author (Message Market Fit)
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The quickest way to transition into brand strategy (without the necessary skills) is to start by identifying YOUR unique problem-solving superpowers. Prove them: analyze BIG brands, dissect their strengths and missed opportunities. This showcases value and attracts attention. Network, find mentors. The rest will follow.

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2 Learn Basics

Next, immerse yourself in the fundamentals of brand strategy. This includes understanding branding principles, market research techniques, and the psychological aspects of consumer decision-making. You can start by taking online courses or attending workshops that focus on these areas. Reading books by experts in the field and following industry blogs can also provide valuable insights. The key is to build a solid foundation of knowledge that will allow you to speak the language of brand strategists and understand the challenges they face.

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Dave Wakeman

C-Suite Advisor | Helping CEOs, Executives & Boards Achieve Breakthrough Growth & Profits
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Training in marketing and branding makes you a better marketer. So you'll definitely want to get some training on branding and brand strategy. I'd make sure it was something like the Mini-MBA in brand management or a similar class. A lot of the books on brand strategy haven't been very good. You'd have to go back to some of the foundational texts by folks like David Aaker to get a real understanding of the basics. If not, you'll end up getting pushed off course pretty easily.

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Melanie Goodman

Accelerating the Growth & Revenue of Regulated Professionals on LinkedIn?? · CPD Accredited LinkedIn??Training & Marketing · Employee Advocacy · Profile Optimisation · Lawyer (social media policy) · 4xCitywealth Awards
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I was a lawyer originally so this is me! As a business owner specialising in LinkedIn marketing and training, venturing into brand strategy without prior skills was daunting. I started by educating myself, attending online courses and webinars specific to brand strategy and digital marketing. Networking with seasoned brand strategists on LinkedIn provided invaluable insights and mentorship. I applied learning to my own brand, experimenting and refining strategies. Sharing my journey and learnings through LinkedIn posts not only enhanced my understanding but also established my credibility in the field.

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Shaam Jones

Future-Focused Brand Strategist | Creative Content Consultant | Storyteller for Sellers | I Help People Build Brands Worth Remembering with Unforgettable Content and High-Impact Storytelling
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Practitioners are often confused these days, so learn how-to identify and make the distinctions between branding strategy and marketing tactics. Next, gain clarity on the strategic role players on your cross-function team like copywriters, illustrators and graphic designers who will be instrumental in crafting brand identity, but are NOT strategists by default. A brand strategist must have a stomach for conducting quantitative and qualitative statistical data gathering to analyze and assess measurable metrics required to determine and develop brand positioning, messaging, key performance insights and collateral asset resources to achieve the integrated go-to-market campaign objective: sales and community-building.

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3 Gain Experience

Hands-on experience is irreplaceable. Consider volunteering for projects that can provide exposure to brand strategy, even if it's in a small capacity. You might help a local business with a rebranding effort or offer your skills to a non-profit organization. Another option is to seek internships or entry-level positions in marketing departments where brand strategy is part of the job. These opportunities allow you to apply what you've learned and demonstrate your growing capabilities to potential employers.

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Mohammad Zamani

Marketing Research Consultant ?? Business Development ?? Digital Marketing ??Content Marketing ?? Marketing Communication
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Don't underestimate the power of hands-on learning. Volunteer for projects or internships that offer exposure to brand strategy. Whether it's assisting a local business with a rebrand or joining a marketing team, these experiences help you apply your knowledge and showcase your skills to future employers.

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4 Network Actively

Networking is a powerful tool in any career change. Start connecting with professionals in the field of brand strategy through social media platforms like LinkedIn, and attend industry events and webinars. Joining relevant groups and participating in discussions can help you learn from others' experiences. Networking can lead to mentorship opportunities, industry insights, and even job leads. Remember, the relationships you build can be just as important as the skills you acquire.

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5 Update Resume

As you gain new skills and experiences, make sure your resume reflects your journey towards becoming a brand strategist. Highlight relevant projects and any additional training or certifications you've completed. Tailor your resume to showcase how your unique background and newly acquired skills make you a strong candidate for roles in brand strategy. Use language that resonates with industry professionals and clearly articulates your understanding of brand dynamics.

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Melanie Goodman

Accelerating the Growth & Revenue of Regulated Professionals on LinkedIn?? · CPD Accredited LinkedIn??Training & Marketing · Employee Advocacy · Profile Optimisation · Lawyer (social media policy) · 4xCitywealth Awards
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To optimise your LinkedIn profile for SEO, start by incorporating relevant keywords into your headline, summary, and experience sections. Choose keywords related to your industry and role, such as "LinkedIn Marketing Specialist" or "Brand Strategy Consultant." Ensure your profile is complete, with a professional photo and detailed descriptions of your experiences and skills. Customise your LinkedIn URL to make it more recognisable and searchable. Regularly publish and share content related to your expertise to increase visibility. Engage with others' content to boost your profile

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6 Stay Curious

Finally, maintain a sense of curiosity and a willingness to keep learning. The field of brand strategy is ever-evolving with new trends and technologies constantly emerging. Staying abreast of industry news, continuing to educate yourself, and being open to feedback will help you adapt and grow as a professional. Your passion for the field and dedication to continuous improvement will shine through as you transition into your new career path in brand strategy.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Melanie Goodman

Accelerating the Growth & Revenue of Regulated Professionals on LinkedIn?? · CPD Accredited LinkedIn??Training & Marketing · Employee Advocacy · Profile Optimisation · Lawyer (social media policy) · 4xCitywealth Awards
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Beyond SEO, enhance your LinkedIn with these tips: 1. Network: Connect with industry professionals and personalise your requests. 2. Content: Post regularly, sharing industry insights and updates to showcase expertise. 3. Engagement: Interact with others’ content to boost your visibility. 4. Profile Aesthetics: Use a professional photo and organise your profile for easy reading. 5. Recommendations: Seek endorsements to add credibility. 6. Groups: Join relevant groups and participate in discussions. 7. Learning: Stay updated with industry trends and LinkedIn features. These steps will not only improve your profile’s SEO but also your overall presence and influence on LinkedIn.

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What do you do if you want to transition into a career in brand strategy but lack the necessary skills?

1

2

3

4

5

6

7

1 Assess Skills

2 Learn Basics

3 Gain Experience

4 Network Actively

5 Update Resume

6 Stay Curious

7 Here’s what else to consider

Brand Strategy

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What do you do if you want to transition into a career in brand strategy but lack the necessary skills?

1

2

3

4

5

6

7

1 Assess Skills

2 Learn Basics

3 Gain Experience

4 Network Actively

5 Update Resume

6 Stay Curious

7 Here’s what else to consider

Brand Strategy

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感谢您的反馈

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