What do you do if you want to switch careers and break into Search Engine Marketing (SEM)?
Switching careers can be a daunting prospect, but with the right approach, breaking into Search Engine Marketing (SEM) can be an exciting and rewarding move. SEM is a digital marketing strategy used to increase the visibility of a website in search engine results pages (SERPs). It encompasses both paid search strategies, such as pay-per-click (PPC) advertising, and organic tactics like search engine optimization (SEO). If you're considering a career change into SEM, you'll need to understand these concepts, stay abreast of industry trends, and be prepared to constantly learn and adapt.