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What do you do if you want to stay informed about retail marketing trends during a layoff?

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Navigating a layoff can be challenging, especially if you're passionate about staying on top of the latest trends in retail marketing. It's a dynamic field, after all, where consumer behavior, technology, and marketing strategies are constantly evolving. Keeping informed during a layoff not only prepares you for your next career move but also ensures that you remain a valuable asset to future employers. Let's explore some effective ways to keep your finger on the pulse of retail marketing trends even when you're between jobs.

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Elena Sancha Solana

Fractional CMO | Marketing Director | Consultant & Advisor | Innovation ? FMCG ? Retail ? DIY ? Global | IESE ? ISDI ?…

1 Online Courses

In the digital age, learning has never been more accessible. You can take advantage of online courses that cover the latest in retail marketing. Platforms offer courses taught by industry professionals that can expand your knowledge and keep your skills sharp. Whether it's learning about new digital marketing techniques or understanding consumer psychology, these courses are often updated to reflect current trends and can offer valuable insights that you can apply once you're back in the workforce.

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Aar Rafi ??

Enabling/improving Online Commerce. Co-founder @ The Run Digital - eCom Web Agency. ????????
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The pandemic highlighted the significance of e-commerce, prompting many retail owners to consider establishing an online presence. As the transition from brick-and-mortar to digital storefronts accelerates, there's a growing need for expertise in digital operations such as order and inventory management. That's just one aspect. However, there's more to it. Beyond these basics, thriving online also demands skills in content marketing, loyalty program development, social media engagement, and implementing sustainable and ethical practices. These evolving requirements present opportunities for individuals to enhance their skill sets, ensuring they are future-proof and can significantly contribute value to retail businesses.

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2 Networking Events

Attending networking events is a fantastic way to stay informed about retail marketing trends. These gatherings are where professionals discuss current challenges, share insights, and forecast future directions of the industry. By engaging with peers, you can learn from their experiences and gain a broader perspective on the market. Plus, networking can open doors to potential job opportunities and partnerships that could be beneficial once you're ready to re-enter the job market.

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Aar Rafi ??

Enabling/improving Online Commerce. Co-founder @ The Run Digital - eCom Web Agency. ????????
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Indeed, as the saying goes, "Network is your net worth." Being surrounded by smart, like-minded individuals, especially at networking events, not only broadens your horizons but also boosts your confidence and gives you a sense of belonging. You'd more or less learn about the trend, perspectives, experiences, etc. from folks who have walked in your shoes before. Speakers often get around 10-15mins, and during this time, they have all that they need to prove themselves as well as share as much knowledge as possible. Imagine, getting a summary of your grandpa's 10 years of experience in XYZ field within 10 mins. Crazy right? Because he'll only share the most crucial parts.

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3 Industry Blogs

Reading industry blogs is an easy and effective way to keep up with retail marketing trends. Many thought leaders and marketing experts regularly publish articles and opinion pieces that provide a deep dive into current strategies, emerging technologies, and market analyses. By dedicating a portion of your day to reading these blogs, you can stay well-informed and gather ideas that might prove useful in your next role.

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4 Social Media

Social media platforms are treasure troves of information where influencers, brands, and marketing gurus share their insights. Following relevant hashtags, joining groups, and engaging in discussions can provide you with a real-time view of what's trending in retail marketing. Social listening on these platforms can also help you understand consumer sentiment and identify emerging patterns that could influence future marketing strategies.

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Elena Sancha Solana

Fractional CMO | Marketing Director | Consultant & Advisor | Innovation ? FMCG ? Retail ? DIY ? Global | IESE ? ISDI ? #EJE&CON | In permanent beta | Building brands and business in Spain
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To stay informed about retail marketing, I love to follow retail gurus like Laureano Turienzo o Dimas Gimeno in the Spanish-speaking world. Following area experts and listening to their opinions and the conversations they generate is a great way of keeping up to date with trends and staying in the loop. Look for the experts in the area you are interested in, and just follow and interact with them. This is a treasure of knowledge right at your fingertips.

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5 Podcasts and Webinars

Listening to podcasts and attending webinars are excellent ways to absorb information about retail marketing trends while multitasking or during downtime. Many industry experts host regular sessions where they discuss the latest news, interview other professionals, and provide actionable advice. These audio and video resources can be especially helpful if you prefer learning through conversation and storytelling.

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Aar Rafi ??

Enabling/improving Online Commerce. Co-founder @ The Run Digital - eCom Web Agency. ????????
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Again, watching (good) podcasts is another form of digesting excellent content from thought leaders. They've got X minutes to share XXXX hours of cumulative experience. These expert guests will deliver content through storytelling--generally allowing us to absorb content in a way using which we can relate to real-world examples.

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6 Analyze Competitors

Finally, keeping an eye on your competitors is crucial for understanding retail marketing trends. Analyze their campaigns, social media activity, and customer engagement strategies to see what's working for them. This competitive analysis can reveal much about the direction in which the market is heading and what strategies are resonating with consumers. Learning from the successes and failures of others can provide you with a wealth of knowledge that is directly applicable to real-world scenarios.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What do you do if you want to stay informed about retail marketing trends during a layoff?

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1 Online Courses

2 Networking Events

3 Industry Blogs

4 Social Media

5 Podcasts and Webinars

6 Analyze Competitors

7 Here’s what else to consider

Retail Marketing

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What do you do if you want to stay informed about retail marketing trends during a layoff?

1

2

3

4

5

6

7

1 Online Courses

2 Networking Events

3 Industry Blogs

4 Social Media

5 Podcasts and Webinars

6 Analyze Competitors

7 Here’s what else to consider

Retail Marketing

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