What do you do if you want to stay ahead in product marketing by learning about emerging technologies?

2 Filter the noise

However, not every new technology is relevant or useful for your product marketing goals. You need to filter the noise and focus on the ones that have the most potential impact and value for your target audience and business objectives. You can use criteria such as customer needs, market fit, competitive advantage, feasibility, scalability, and profitability to assess the viability and attractiveness of different technologies. You should also validate your assumptions and hypotheses with data, research, and feedback from your customers and stakeholders.

3 Experiment and learn

Once you have identified and filtered the most promising technologies, you need to experiment and learn from them. You can use various methods, such as prototyping, testing, piloting, launching, and measuring, to explore how they can enhance your product offering and marketing mix. You should also monitor and analyze the results, feedback, and performance of your experiments to learn what works and what doesn't. You should be ready to iterate, improve, or pivot based on your findings and insights.

4 Communicate and educate

Finally, you need to communicate and educate your audience about the benefits and features of the emerging technologies that you are using or adopting in your product marketing strategy. You can use various channels, such as your website, blog, email, social media, video, and case studies, to showcase how your product solves their problems, meets their needs, and delivers value with the help of new technologies. You should also use storytelling, testimonials, and demonstrations to explain how your product works and why it is different and better than the alternatives.

5 Keep learning

Learning about emerging technologies is not a one-time activity, but a continuous process. You need to keep learning and updating your knowledge and skills as technologies evolve and change over time. You can use various resources, such as online courses, books, podcasts, webinars, and workshops, to deepen your understanding and expertise on the technologies that are relevant for your product marketing domain. You should also network and collaborate with other product marketers, innovators, and professionals who can share their experiences and best practices with you.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?