What do you do if you want to start a consulting business in the technological innovation sector?

Elaborando um plano de negócios abrangente, registre sua empresa conforme os requisitos legais e construa uma marca forte por meio de marketing digital e networking. Cultivando relacionamentos de longo prazo com os clientes.

One of the steps that is often missed is talk to your customers. Avoid the risk of building a consulting practice in a vacuum. Customers hold the key to your future and success, so take invest time to interview them, listen, take notes, develop and test a hypothesis. Use the feedback as a data point in your business formation and marketing. Another important aspect of consulting in the tech sector is to avoid trading time for money. You are helping clients build IP that will scale up and create asymmetric returns for shareholders. You should embrace value based fees so you don’t get stuck as an extension of the company’s staff. You will burn out and give up if you don’t get your fee structure dialed in.

Consistency is key when building your brand. This should comes rather easily if you are being authentic, as honesty is easier to maintain than a complex web of lies. Think about your personal values, your professional values, and the vision for your work. Build a brand that resonates with you and reflects the needs of your customers, and stick to what you know.

To make delivering services easier for you, leverage frameworks and templates or build your own. Having a good framework provides a foundation for execution. And stay focused on the specific outcomes you promised to your client. Don’t give away time or insights. Make sure the service you are providing is covered by your scope of work and helps get your customer closer to the goal. Any deviations from your scope of work diminishes the value you provide to your existing project. If a change is needed, have a higher level conversation to assess the impact and priorities before making any comments.

En un negocio que incluye el uso de la tecnología es indispensable tener conocimientos acerca de la propiedad intelectual de los productos que se van a comercializar, en caso tratarse de una creación o innovación sería bastante útil averiguar sobre el registro de la patente. En caso se comercialice un software también es importante contar con un contrato de Licenciamiento en caso se vaya a distribuir o comercializar un software. Siempre es importante también contar con acuerdos de confidencialidad de ser necesarios y al tanto de la regulación de dato personales.