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What do you do if you want to repurpose content for various social media platforms?

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Repurposing content across different social media platforms is a savvy strategy to maximize your reach without reinventing the wheel. It's about taking a piece of content and tweaking it to suit the format and audience of various platforms. Whether it's a blog post, a video, or an infographic, each can be adapted and shared in new ways. This ensures your message resonates with different audiences and boosts your online presence efficiently.

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Jessie Chica ??

Cofondatrice & gardienne de la guilde GDMK ???? J’aide les développeurs de jeux vidéo à créer une communauté Discord…

1 Assess Content

Before diving into repurposing, evaluate your content's performance. Look at engagement metrics like shares, comments, and likes to determine what resonates with your audience. High-performing content has proven appeal and is more likely to succeed when reformatted for other platforms. Remember, not all content will be suitable for repurposing; focus on pieces that align with your brand messaging and have a timeless quality.

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Jessie Chica ??

Cofondatrice & gardienne de la guilde GDMK ???? J’aide les développeurs de jeux vidéo à créer une communauté Discord ??? Social média manager de Hats and Guns ??
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Il faut analyser les résultats de chaque contenu et réutiliser les plus performants. Ensuite il y a deux méthodes : 1. Recycler le contenu tel quel vers un nouveau réseau social Exemple : Reel instagram vers Tiktok & Youtube Short, voir même LinkedIn ! Carrousel LinkedIn vers Instagram 2. Adapté le contenu dans un nouveau format pour le même réseau social plus tard ou de nouveaux. Exemple : Transformer une longue vidéo Youtube en short. Le tout en vérifiant que notre contenu est toujours adapté à notre ligne éditoriale et à la cible.

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2 Identify Platforms

Each social media platform has its own culture and preferred content types. Instagram is visual-heavy, Twitter favors concise updates, and LinkedIn is the go-to for professional content. Consider the strengths of your content and match them to the platforms where they'll perform best. This alignment ensures that your repurposed content feels native to each social media site, which can help increase engagement.

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3 Modify Format

Transforming the format of your content is essential when repurposing. A long-form blog post can become a series of tweets, an infographic, or even a short video. Pay attention to the unique features of each platform—like Instagram's Stories or TikTok's short-form video format. Adapting your content to fit these features can help it feel fresh and engaging for a new audience.

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4 Update Messaging

Tailor your message to fit the audience and norms of each platform. For instance, professional tone works for LinkedIn, while a casual, fun approach is better for Instagram or TikTok. Ensure that your core message remains consistent, but adjust the delivery to suit the platform's language and style. This helps maintain brand consistency while optimizing for each social media's user base.

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5 Engage Community

Engagement is the currency of social media. When repurposing content, encourage interaction by asking questions or prompting users to share their experiences. This builds a community around your content and increases its reach. Interaction also provides valuable feedback, which can guide future content creation and repurposing efforts.

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6 Monitor Results

Finally, track the performance of your repurposed content across platforms. Use built-in analytics tools to measure engagement rates, reach, and conversion. This data will inform which types of repurposed content work best on which platforms, allowing you to refine your strategy over time. Monitoring results helps you understand your audience better and create more impactful content.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Ahmad Hassan

Building Brands That Connect And Convert By Utilizing | Social Media Management | Organic Marketing | LinkedIn Branding | 87x ?? Top Voice Badges
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To repurpose content for different social media platforms: Know each platform's style. Adapt content formats accordingly. Use appealing visuals. Customize messaging for each platform. Schedule posts strategically. Engage with your audience. Analyze performance to refine your strategy.

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What do you do if you want to repurpose content for various social media platforms?

1

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3

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1 Assess Content

2 Identify Platforms

3 Modify Format

4 Update Messaging

5 Engage Community

6 Monitor Results

7 Here’s what else to consider

Social Media Marketing

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感谢您的反馈

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What do you do if you want to repurpose content for various social media platforms?

1

2

3

4

5

6

7

1 Assess Content

2 Identify Platforms

3 Modify Format

4 Update Messaging

5 Engage Community

6 Monitor Results

7 Here’s what else to consider

Social Media Marketing

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