What do you do if you want to negotiate a salary raise in the digital strategy industry?

1 Know Your Worth

Before you even broach the subject of a raise, it's essential to assess your own value within the company. Look at your accomplishments, particularly those that have directly contributed to the company's digital strategy successes. Have you driven significant traffic to the website, increased online conversions, or implemented a social media campaign that skyrocketed engagement? Quantify these achievements as much as possible. Your goal is to demonstrate that your skills and results not only meet but exceed the expectations for your role.

2 Timing Matters

Choosing the right moment to discuss a salary increase is just as important as the discussion itself. Aim for a period when the company is performing well and your recent contributions to its success are still fresh in your manager's mind. Avoid times of fiscal scrutiny, such as end-of-quarter reviews when budgets are tight. Ideally, schedule your salary discussion following the completion of a major project or after receiving public recognition for your work, when your value is most visible.

3 Prepare Your Case

When preparing to negotiate a raise, arm yourself with a solid case. This involves not only highlighting your past achievements but also presenting a plan for how you will continue to add value in the future. Be ready to discuss your role in upcoming digital strategy initiatives and how your skills are crucial for their success. Your argument should be clear, concise, and backed up by examples that showcase your unique contributions to the company's digital presence.

5 Be Flexible

While you should have a clear idea of the raise you want, be prepared to negotiate. Understand that your employer may have budget constraints or other considerations. If the company cannot meet your exact salary request, consider other forms of compensation such as additional vacation time, flexible working hours, or professional development opportunities. Being open to alternative arrangements can lead to a satisfactory agreement for both parties.

6 Follow Up

After the negotiation meeting, it's important to follow up. If you've reached an agreement, get it in writing. If the decision was postponed or if you need to provide additional information, make sure to do so promptly. A follow-up email summarizing the discussion and next steps shows professionalism and ensures that both you and your employer are on the same page regarding the outcome of the negotiation.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?