What do you do if you want to maximize your success in Social Selling by attending networking events?

Here are a few tips to help you prepare thoroughly for networking events: Research the event beforehand: Know who will be attending, what companies are represented, and any specific topics or themes that will be discussed. This will help you target your efforts and engage with the right people. Set clear goals: Before attending the event, determine what you hope to achieve. Whether it's to make new connections, generate leads, or learn about industry trends, having specific goals in mind will help you stay focused and make the most of your time. Practice your pitch: Be prepared to introduce yourself and your company in a concise and compelling way. Practice your elevator pitch so that you can confidently and effectively communicate.

I go to events knowing clearly who I want to contact. For that I prepare and study the audience beforehand. I use a card with a QR pointing to my linkedin profile. This assures me that my conversation will continue on the platform successfully since personal encounters are emotional and generate greater commitment and empathy.

Para maximizar tu éxito en la venta social asistiendo a eventos de networking, primero selecciona eventos que sean relevantes para tu industria y donde pueda encontrar influenciadores o clientes potenciales. Para entablar conversaciones significativas, investigue sobre los asistentes y las empresas que te interesan antes del evento. Sé proactivo al presentarte, escucha activamente y comparte información útil que refleje tu experiencia durante el evento. Asegurate de compartir datos de contacto y, después del evento, mantenga la conexión enviando mensajes personalizados que fortalezcan la relación, proporcionen contenido valioso y recuerden los puntos clave de las conversaciones que tuviste.

Avant l'événement, informez-vous sur les participants clés, les entreprises présentes et les sujets de discussion prévus. Préparez une courte présentation de vous-même et de votre entreprise qui met en avant ce que vous pouvez offrir.

Networking events are a valuable opportunity to make connections that can help you maximize your success in social selling. Here are some tips on how to effectively make connections at networking events: Approach people with a positive attitude: Be friendly, outgoing, and approachable to make a good first impression. Smile, make eye contact, and offer a firm handshake when introducing yourself. Listen actively: Show genuine interest in the people you meet by listening carefully to what they have to say. Ask open-ended questions to encourage conversation and learn more about their needs and challenges.

Lors de l'événement, ciblez des personnes spécifiques qui correspondent à votre cible. Approchez-les avec une ouverture qui montre que vous avez pris le temps de comprendre leurs besoins, leurs problématiques profondes ou leurs intérêts.

I have developed a scholarship program for our online Social Selling and digital marketing academy. I always use it as an act of magic to generate more attention when a person I'm trying to meet is scattered among so many people. It is a gift that I always have available to capture the attention of certain key people

While attending networking events, it is crucial to offer value to others in order to maximize your success in social selling. Here are some ways to offer value at networking events: Share your expertise: Offer valuable insights, tips, and advice related to your industry or field of expertise. By showcasing your knowledge and expertise, you can position yourself as a trusted resource and build credibility with others. Help solve problems: Listen to the challenges and pain points of the people you meet at networking events. Offer solutions, suggestions, or resources that can help address their needs. Providing solutions to their problems can demonstrate your value and establish a strong foundation for future collaboration.

Ne vous contentez pas de parler de vos produits ou services. Proposez des conseils ou des ressources utiles qui peuvent aider vos interlocuteurs dans leur propre contexte professionnel. Montrez que votre objectif principal est d'apporter de la valeur.

THIS IS CRUCIAL FOR SOCIAL SELLING. While traditional selling methods encourage salespeople to ask for a prospect phone number (in order to book a call or a meeting - which 90% of people will reject), social selling aims to build a relationship and invite people to join a community where the goal is to provide value. And don't forget to engage with them, don't be a stranger.

Attending networking events provides a valuable opportunity to connect with potential leads and partners in person. To maximize your success in social selling, it is important to leverage social media before, during, and after networking events. Here are some tips on how to effectively use social media to enhance your networking event experience: Before the event: Promote your attendance: Share on your social media platforms that you will be attending the networking event. This can help you connect with others who will be there and generate interest in meeting you in person. During the event: Live updates: Share live updates from the event on your social media platforms. Post photos, quotes, and insights from the event.

Attend a networking event? Connect with leads and prospects on LinkedIn at the event. No need to wait until later - you likely won't even do it. Once you're connected you can continue to learn about each other and continue the conversation.

One of the key aspects of maximizing your success in social selling after attending networking events is to follow up promptly with the contacts you have made. Here are some tips on how to effectively follow up with your connections: Send a personalized message: After the event, send a personalized message to each of the contacts you made. Mention where you met, something memorable from your conversation, and express your interest in continuing the relationship. Provide value: Offer something of value in your follow-up message, such as sharing an interesting article, a helpful resource, or an invitation to a relevant webinar or event. Providing value shows that you are genuinely interested in helping your new connection.

Utilisez les médias sociaux pour annoncer votre présence à l'événement, partager des moments forts, et engager les participants avant, pendant et après l'événement (des posts, des stories ou des tweets qui relaient les points clés ou des réflexions intéressantes.)

Continuez à interagir avec vos nouveaux contacts sur les médias sociaux et d'autres plateformes. Commentez leurs publications, partagez leur contenu et invitez-les à participer à des discussions ou des webinaires que vous organisez.

I use a card with a QR code with my LinkedIn profile. This makes conversations on the platform after the events 100% successful.