What do you do if you want to master social selling but don't know where to start?

Na minha opini?o , quando você deseja mergulhar mecanica do social selling e n?o sabe como . busque ajuda . a especialistas na área que poderá te orientar . trazendo clareza na dificuldades que vc possui .

If you're new to social selling, start by learning the basics through online courses, webinars, and resources provided by platforms like LinkedIn. Follow industry leaders and observe their strategies. Engage with prospects authentically, offering valuable insights and building relationships. Experiment with different content formats to find what resonates best with your audience. Consistency and genuine interaction are key. Don't hesitate to seek guidance from mentors or join communities dedicated to social selling for ongoing support and advice

First things first: you need to align your social selling goal with your overall company strategy: industries, market segments, target accounts. This should be done cross-functionally with sales and marketing for B2B.

conhecer seu publico é fundamental. crie persona, interaja om seu publico de forma verdadeira , agregando valor , que crie uma conex?o solida . através desse processo você consegui criar fidelidade do seu publico .

Social selling is about fostering genuine connection. That comes from empathy, which is impossible to achieve without you first taking the time to take a deep-dive into the audience/prospects/clients you would like to foster that connection with. Creating buyer personas can be a good start point in this process, so long as you ensure to ask yourself the right questions. Here are some of them: - What are my target audience's values? - What are they dreaming of? - What are they afraid of? - How do they like being communicated with? The deeper you go on the human level, the easier you'll find the connection cultivation to be.

What kind of content will resonate with your audience? What personas are you trying to appeal to? What platforms should you focus on? What tools will you use to track your progress? Create a step-by-step process to guide your social selling strategy.

To master social selling as a proponent of quiet achievers, I begin by deeply understanding my audience through research and creating detailed buyer personas. I craft a compelling value proposition and tailor my content strategy to their interests and needs. Engaging with them meaningfully, gathering feedback, and continuously optimizing my approach based on insights ensures effective social selling aligned with their preferences.

As with anything in sales you need to know your audience. Make you you check with any supplier before you sign up with them, that they are able to offer this advice and support as part of any social selling training. My suggestion is to check out the Institute of sales (ISP) social selling certification process as they are an independent business able to offer genuine advice to sales people.

Escolher a plataforma correta e algo necessário. cada plataforma comporta um publico especifico. a publica??o em uma plataforma que n?o condiz com o seu perfil n?o vai gerar engajamento.

When it comes to choosing a social plaform, I start by understanding my audience and researching the available platforms. I align platform choice with audience demographics and tailor content strategies accordingly. Engagement tactics are personalized for each platform, and I use analytics to optimize performance iteratively. This strategic approach ensures I effectively engage with my audience as a quiet achiever. Additionally, I consider where my greatest self-expression lies—whether through videos, audio, creative graphics, or the power of the written word. This personal touch enhances my content and resonates more deeply with my audience.

There are two elements to this. 1. which is to go where your clients are AND 2. This isn't about understanding a platform, but being social. For example taking training from a LinkedIn trainer is OK, what happens if your clients are also on facebook? The trick here is to be social and not tied to a platform. My suggestion is to check out the Institute of sales (ISP) social selling certification process as they are an independent business able to offer genuine advice to sales people.

Our focus is on social. People buy from people they like and trust, therefore this must be your starting point. Selling will result from the conversations you can generate with the individuals you are connected to.

If you are not connected to your clients then you are invisible. But how do you do this in a non-spammy way. Let's not forget that Linkedin is a human network and not and business network. Posting people brochures, white papers or whatever you think is "value" does not form a human connection, it does not build trust or a relationship. I will want to know who you are before I look at your "value" thing you sent me. My suggestion is to check out the Institute of sales (ISP) social selling certification process as they are an independent business able to offer genuine advice to sales people.

Successfully building relationships on social media is very similar to the process of building these relationships in real life. Yes, strategy is essential, and you should certainly be purposeful about where you put your efforts. But once you have selected your target audience and identified your leads, remember that people connect with, trust and buy from people. Use similar principles to what you would use in conversation at a networking event on LinkedIn, and your social selling endeavours will be more enjoyable - and more successful.

Le social selling repose sur la construction de relations authentiques avec votre public. Engagez-vous activement avec votre réseau en partageant du contenu pertinent, en participant à des conversations pertinentes et en établissant des liens avec des prospects et des clients potentiels.

Social selling is less about selling and more about building relationships. Start by connecting with potential customers and industry influencers. Engage with their content by commenting, sharing, and offering valuable insights. This shows your genuine interest in their needs and establishes your credibility. Over time, as trust builds, these online relationships can lead to offline conversations and sales opportunities. Remember, it’s a marathon, not a sprint; genuine relationships take time to develop. Business Tip: Consistency is key in social selling. Regularly engage with your network and provide valuable content to stay top of mind. This consistent presence helps nurture relationships and keeps you visible to potential customers.

This is a load of rubbish. Sharing "value" means you miss the point of Linkedin. Linkedin is a human network not a business network. I connect with you as a human before I read any of the brochures you send me. So put all of those notions about sharing value in the garbage. My suggestion is to check out the Institute of sales (ISP) social selling certification process as they are an independent business able to offer genuine advice to sales people.

Offrez de la valeur à votre audience à chaque interaction. Proposez des conseils, des informations utiles, des solutions à leurs problèmes et des contenus pertinents qui répondent à leurs besoins. En apportant une valeur ajoutée, vous renforcez la confiance et la crédibilité de votre marque.

Content is king in social selling. Share valuable content that addresses your audience's needs and positions you as a knowledgeable resource. This could include blog posts, infographics, videos, or insightful commentary on industry trends. The key is to provide value without overtly selling; this attracts prospects instead of pushing them away with aggressive sales tactics. Consistently sharing valuable content keeps you top-of-mind when purchase decisions are made. Business Tip: Diversify your content. Mix up the types of content you share to keep your audience engaged and cater to different preferences. This helps maintain interest and showcases your expertise in various formats.

In terms of an effective content strategy,I start by understanding my audience and their needs, researching trending topics for content ideas. I then create valuable content consistently across platforms, promoting it effectively and engaging with my audience for feedback. Analyzing performance metrics helps me optimize strategies, while continuous learning ensures relevance and effectiveness in social selling as a proponent of quiet achievers.

Social selling is a skill, folks. You gotta practice, learn, and adapt. Don't be afraid to experiment with different approaches. Test different content formats, try different posting times, and see what works best for you.

Mastering social selling begins with one golden rule that applies to the acquisition of any skill - Continuous learning and practice make a master. Here are a few pointers: Mastery doesn't occur overnight. It requires consistent training, continuous learning, and an unquenchable thirst for knowledge. Sometimes, slowing down is the secret to fast-tracking progress. Don't rush to master all elements of social selling at once. Leverage resources like LinkedIn courses, HubSpot's free certification in the HubSpot Academy, or discussions with peers and friends familiar with social selling. Remember, pursuing mastery should be an enjoyable journey. Relieve yourself of undue pressure and relish your voyage to mastering social selling.

Follow others in your industry who demonstrate the skill and model their best practices and behavior to determine if it works for you. LinkedIn is about building the digital relationship that may lead to a business conversation via phone or in-person. It always built on trust and not just a replacement to spam buyers on LinkedIn similar to what many sellers do via email. Be a resource not a resume.

Enfin, n'oubliez pas de rester patient et persévérant. Le social selling est un processus qui demande du temps et de la cohérence pour donner des résultats significatifs. Soyez prêt à investir dans votre apprentissage et à affiner continuellement votre approche pour atteindre vos objectifs.