What do you do if you want to master new social media management skills?

Think about what you want to post and where you are at in your progression or "career". If you are a brand who wants to get your products or message seen at a baseline level (almost like a portfolio), think about creating posts that you would use to introduce yourself. As you advance you will begin to try out new posts and implement new flows that will further help you convert viewers to followers to fans to buyers, but you won't be able to do that with just one video in your first week of posting. It's a process. Think about where you are at in that process and go from there!!

To master new social media management skills, first identify areas for improvement based on industry trends and your career objectives. Enroll in online courses, workshops, or certification programs to gain theoretical knowledge and practical experience. To put what you've learned into practice, try out different strategies on personal or small projects. Seek mentorship or join professional communities to share ideas and feedback. Continuous learning helps you stay up to date on platform updates and emerging tools. Learning new social media management skills requires consistent practice, dedication, and the willingness to adapt.

Think about the content you want to put out and blend that into your goals. If you want to focus on working on better engagement for longer content, set goals for increasing engagement rate and watch time so you can get better performance on those longer videos. Whatever you want to improve on, think about what you can do to reach those goals with goals rooted inside of them. Plan it out and divide and conquer.

As you scroll daily, engage with your audience and consume media, apply that to your account! Finding a new trend or ways to make your audience excited and engaged is what makes content creators, brands and businesses so profound on social media. When you learn and adapt to the changes on Instagram, TikTok and YouTube (for example) and learn how to grow your pages on those platforms, you can easily grow your accounts on all of those platforms individually. If you're ignorant to the advancements in the world around you, you'll never grow. Learn to learn and you'll grow to grow.

Some of my biggest successes and periods of growth in my social media career have stemmed from some of my connections like Matthew Storms. John Casterline, Ben Esherick, Michael Storen and Josh Referente. Being around them and having groupchats where we can bounce ideas off of each other and collaborate is super important and has helped all of us grow together. Whether you're a creator or a manager, talking with others in similar positions will help all of you grow with each other. It does not need to be a competition.

Learn to try something new. I do this a lot usually on my last post of the night where I will experiment and make a post that is not typical of me to make. These are fun for me to make and also help me understand my audience a bit better as well. Especially after making 2 other videos beforehand, trying something new on the last post of the night won't hurt me. And if it does well, that opens up another wave of content for me to dive into!

Have fun with it! Working on content does not need to be a constant stress fest. Learn to love what you put out and it will become a lot easier. There is always times when it's stressful and tough but don't let the down days destory your desire to create impactful content.