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What do you do if you want to leverage social media for your event planning job search after a layoff?

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Being laid off can be a challenging experience, but it’s also an opportunity to harness the power of social media to propel your event planning career forward. In an industry where your network is your net worth, platforms like LinkedIn, Instagram, and Twitter can be invaluable tools in your job search arsenal. By strategically leveraging these platforms, you can showcase your skills, connect with industry professionals, and discover new job opportunities. Whether you're a seasoned event planner or just starting out, social media offers a unique avenue to demonstrate your expertise, engage with your community, and keep a finger on the pulse of the latest event trends and job openings.

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Jacqueline Reeves, CMP

Director of Global and Corporate Events | Event Strategy & Operational Excellence | Event Production | Team Leadership

1 Optimize Profiles

Your social media profiles are your digital business cards. Make sure they are polished and professional, reflecting your expertise in event planning. On LinkedIn, for example, update your headline to reflect your current job-seeking status and highlight your event planning skills. Use a professional photo and cover image that align with the event industry. Fill your profile with relevant keywords and phrases that potential employers might use to find candidates like you. Remember to include impressive projects or events you've managed, as this can serve as an online portfolio for prospective employers to review.

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2 Engage Networks

Engagement is key in social media, especially when job hunting. Start by following industry leaders, companies you admire, and peers in the event planning field. Comment on their posts, share relevant content, and participate in discussions to increase your visibility. This not only shows your active involvement in the industry but also helps to keep you top of mind among your network. Additionally, join LinkedIn groups or Twitter chats related to event planning to expand your connections and learn from others in the field.

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Jacqueline Reeves, CMP

Director of Global and Corporate Events | Event Strategy & Operational Excellence | Event Production | Team Leadership
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LinkedIn groups can be great for networking and perspective in our event industry but also in adjacent industries such as marketing, PR, hotels- I’ve learned so much about vendors, clients and partners that have helped me in the interview process! #foodforthought

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3 Showcase Expertise

To truly stand out, share content that showcases your event planning expertise. Create posts about successful events you've planned, share tips and tricks of the trade, or write articles on current trends in the industry. This demonstrates your knowledge and passion for event planning, positioning you as an expert in the eyes of potential employers. Visual content, such as photos or videos from events you've organized, can be particularly effective in illustrating your capabilities and style.

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4 Create Content

Creating original content can set you apart from other job seekers. Start a blog or video series discussing event planning strategies, challenges, and insights. This not only underscores your expertise but also shows your initiative and creativity—qualities that are highly valued in the event planning industry. Share these pieces on your social media channels to reach a wider audience and engage in meaningful conversations with fellow professionals and potential employers.

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5 Utilize Hashtags

Hashtags are a powerful tool to increase the reach of your posts and connect with the event planning community. Use popular event-related hashtags to ensure your content is discoverable by those interested in the field. Research trending hashtags and incorporate them into your posts when relevant. This strategy can help you connect with other event professionals, join conversations, and get noticed by organizations that are hiring.

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6 Follow-Up Online

Finally, don't forget the importance of follow-up. If you interact with someone online or they engage with your content, reach out to them with a personalized message. Express your interest in their work or company and share a bit about your own event planning experience. This proactive approach can lead to valuable connections, informational interviews, or even job leads. Remember, meaningful relationships often start with a simple conversation.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What do you do if you want to leverage social media for your event planning job search after a layoff?

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1 Optimize Profiles

2 Engage Networks

3 Showcase Expertise

4 Create Content

5 Utilize Hashtags

6 Follow-Up Online

7 Here’s what else to consider

Event Planning

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What do you do if you want to leverage social media for your event planning job search after a layoff?

1

2

3

4

5

6

7

1 Optimize Profiles

2 Engage Networks

3 Showcase Expertise

4 Create Content

5 Utilize Hashtags

6 Follow-Up Online

7 Here’s what else to consider

Event Planning

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