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What do you do if you want to leverage informational interviews for digital strategy networking?

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If you are interested in digital strategy, you might want to connect with experts and influencers in this field. One of the best ways to do that is to conduct informational interviews. Informational interviews are informal conversations where you ask questions, learn insights, and build rapport with people who have the knowledge and experience you seek. In this article, you will learn how to leverage informational interviews for digital strategy networking.

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Alessandro L.

I help you bootstrap marketing at scale | Digital Marketing
Emre Arisoy

Digital Director at Concept Istanbul
Jordan McCreery

Sr. Vice President @ Ingrained Media | Digital Marketing

1 Identify your goals and target audience

Before you reach out to anyone, you need to have a clear idea of what you want to achieve and who you want to talk to. Do you want to learn more about a specific aspect of digital strategy, such as content marketing, SEO, or analytics? Do you want to explore different career paths, roles, or industries? Do you want to find mentors, collaborators, or referrals? Based on your goals, you can narrow down your target audience and research their backgrounds, interests, and achievements.

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Emre Arisoy

Digital Director at Concept Istanbul
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To leverage informational interviews, define your goals (specific digital strategy areas, career exploration) and research potential interviewees with relevant expertise and experience to gain valuable insights and build your professional network.

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Jordan McCreery

Sr. Vice President @ Ingrained Media | Digital Marketing
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Identifying your goals and target in leveraging informational interviews for digital strategy networking is critical as it guides the networking process, allowing for more effective and targeted interactions. By understanding what you aim to learn and who from, you can tailor your approach, ask informed questions, and build relationships that are mutually beneficial. This proactive strategy ensures you're gathering relevant insider information, making your networking efforts more fruitful and aligned with your digital strategy objectives.

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Pablo Canseco

Mercadólogo | Especialista en dise?o de estrategias comerciales??| Fundador de “Speranto” el primer proyecto de Marketing Inclusivo en México, especializado en DEI?????| 20 a?os de experiencia en el mercado??????
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Las entrevistas informativas son una poderosa herramienta para fortalecer nuestras redes en estrategia digital. Es crucial abordarlas con una mentalidad inclusiva, reconociendo la diversidad de experiencias y perspectivas en nuestro campo. Al aprovechar estas conversaciones, debemos centrarnos en escuchar activamente y aprender de cada interlocutor, valorando su singularidad y contribución potencial. Es fundamental crear un entorno donde todas las voces sean escuchadas y respetadas. Además, debemos buscar oportunidades para colaborar y compartir recursos, fomentando la cohesión y el crecimiento conjunto en nuestra comunidad digital.

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2 Craft a personalized and compelling request

Once you have a list of potential interviewees, you need to craft a personalized and compelling request that shows your genuine interest and value proposition. You can use email, LinkedIn, or other platforms to reach out, but make sure you follow some best practices. First, use a clear and concise subject line that states your purpose and catches their attention. Second, introduce yourself briefly and explain why you are contacting them and what you hope to learn from them. Third, show that you have done your homework and mention something specific that you admire or relate to about them. Fourth, propose a specific time and format for the interview, such as a 15-minute phone call or a Zoom meeting. Fifth, thank them for their time and consideration and end with a clear call to action.

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Alessandro L.

I help you bootstrap marketing at scale | Digital Marketing
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Start by mentioning any common connections or specific reasons why you've chosen to reach out to them. Briefly introduce yourself, highlighting your background or your aspirations. Clearly articulate why you value their insights, specifying particular aspects of their work or career path that intrigue you. Be concise yet genuine in expressing your admiration for their achievements and the reason for your request. Propose a brief, time-bound conversation, indicating flexibility in accommodating their schedule. Always express gratitude for their consideration and emphasize that you're seeking guidance and insights, not a job. This respectful approach increases the likelihood of a positive response and sets the stage for a meaningful exchange.

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Emre Arisoy

Digital Director at Concept Istanbul
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Craft personalized outreach (email, LinkedIn) with a clear subject line. Briefly introduce yourself, highlight their expertise you admire, and state your goals (digital strategy learning, career exploration). Propose a quick interview format (phone call, Zoom) and express gratitude for their time and potential guidance.

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3 Prepare relevant and insightful questions

After you get a positive response, you need to prepare relevant and insightful questions that will guide the conversation and help you achieve your goals. You can use the STAR framework to structure your questions: Situation, Task, Action, and Result. For example, you can ask them to describe a situation where they applied a digital strategy, what task they had to accomplish, what action they took, and what result they achieved. You can also ask them about their challenges, successes, lessons learned, recommendations, and advice. Avoid asking questions that are too personal, sensitive, or easily found online.

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Emre Arisoy

Digital Director at Concept Istanbul
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Following a positive response, craft insightful questions using the STAR framework (Situation, Task, Action, Result) to delve into specific digital strategies. Explore their challenges, successes, and advice while prioritizing questions relevant to your goals and avoiding readily available online information.

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4 Conduct the interview with professionalism and curiosity

On the day of the interview, you need to conduct yourself with professionalism and curiosity. You can start by thanking them for their time and confirming the agenda and duration of the interview. You can then ask your questions and listen actively and attentively to their answers. You can also ask follow-up questions, share your own insights, and show enthusiasm and appreciation. You can end by asking them if they have any questions for you, if they can suggest any other resources or contacts, and if you can stay in touch with them.

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Emre Arisoy

Digital Director at Concept Istanbul
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On interview day, express gratitude, confirm agenda, and actively listen to their insights gained from STAR-method questions. Share your own thoughts, showcase enthusiasm, and conclude by seeking advice, requesting further resources, and maintaining professional connection.

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5 Follow up and nurture the relationship

After the interview, you need to follow up and nurture the relationship. You can send a thank-you note within 24 hours and express your gratitude and key takeaways. You can also ask for their feedback and suggestions on how to improve your skills or pursue your goals. You can then keep in touch with them periodically and update them on your progress, achievements, or challenges. You can also share relevant articles, events, or opportunities that might interest them. You can also ask for their permission to connect on LinkedIn or other platforms and endorse their skills or recommend their work.

By following these steps, you can leverage informational interviews for digital strategy networking and gain valuable insights, connections, and opportunities.

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Emre Arisoy

Digital Director at Concept Istanbul
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Express thanks within 24 hours, summarizing takeaways and seeking further guidance. Maintain connection with periodic updates, relevant content sharing, and potential LinkedIn connection requests (endorse skills, recommend work). This fosters long-term relationships and future opportunities within the digital strategy network.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Jaymie Marocco

External Positioning Lead | Strategy and Innovation Advisor | Planner Designer
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Consider if the informational interview approach should be more informal and replaced with a shorter, coffee chat style instead.

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What do you do if you want to leverage informational interviews for digital strategy networking?

1

2

3

4

5

6

1 Identify your goals and target audience

2 Craft a personalized and compelling request

3 Prepare relevant and insightful questions

4 Conduct the interview with professionalism and curiosity

5 Follow up and nurture the relationship

6 Here’s what else to consider

Digital Strategy

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What do you do if you want to leverage informational interviews for digital strategy networking?

1

2

3

4

5

6

1 Identify your goals and target audience

2 Craft a personalized and compelling request

3 Prepare relevant and insightful questions

4 Conduct the interview with professionalism and curiosity

5 Follow up and nurture the relationship

6 Here’s what else to consider

Digital Strategy

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感谢您的反馈

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