What do you do if you want to launch a successful VR innovation company?

Find synergies with what is already around. Check if you could be the missing puzzle piece. Check if there was / is still something similar and analyse what you (and your potential customers) like or dislike

As always start with why. Define the problem you are solving with your application. Focus on delivering that solution/answer in a user friendly way. Try to use a such tech that is hardware agnostic. Test your solution with the users from the start. Focus in functionality first before the esthetics. Find the good delivery platforms and again work with them from the start.

Step 1 - Start a company based on a product you want. NOT start a "VR innovation" company. VR, AR, XR are simply technology platforms. Stop, stop doing what the latest VCs want. Their support will end on the first bump on the journey... if you believe in what you are building you want... F*&k the VCs, the product will succeed, even if its a small market.

Get a time machine and go back to 2013. Seriously, VR isn't something that is being innovated on as much as being iterated into new immersive technologies and input/output modalities

Don't try to use VR to sell something. VR solves a problem linked to space and time, for example. Take live performance, for example: it's quite similar to cinema, yet it can't benefit from the internationalization of the market that VOD has brought to video. Because live performance relies on two key elements: live performance and immersion, actors have to perform in the same space as the audience, live. VR is therefore perfectly suited to disrupt the concert, theater, one-man show and conference markets. Demonstrate what you're solving, such as internationalizing the audience for new talent, then VR is a means, not an end.

Sadly in the Immersive Tech space, the market is changing in 6 month intervals. Maintaining a business plan in the traditional session not ideal. Having a snapshot or dynamic business plan is critical in the current market.

The business plan must be built on two pillars: the knowledge that you are developing about the client's strategy and objectives, and the perception of value that you have been able to build into the customer organization. As soon as you master these two aspects and the client starts using virtual reality, you are in the ideal situation to develop a successful business plan.

Start with a business plan but revisit the plan and adjust to market change. Be flexible where possible but stick to fundamentals which differentiate you from the market.

Creating a solid business plan in an environment that is pumping out global innovations on a weekly basis is nigh impossible right now. Back in the 2015's all that was needed was a solid foundation on how to hit the market - But today, every one of your plans is going to hit the shoreline faster than you can look. Create an MVP that is flexible, lightweight and able to adapt and include. A storm can't harm you much if your biz floats with the stormy sees.

I agree with this statement because the market is very volatile and constantly changing. I would advise that you not focus solely on VR broaden your scope to the Immersive Tech / XR / Spatial range of the field. AI pins, and other wearables are hardware platforms, currently you still need a "renaissance view" of technology in this field.

You can't create an expert VR team, as there are no real training courses yet, apart from those provided by the Meta, HTC VIVE, UNITY and Unreal blogs. It's important to understand that XR (VR, AR, MR) isn't yet well-defined; it's been in the making for ten years or so, and isn't yet standardized. So it's important to read up on specialized blogs, such as The Ghost Howls, created by one of the pioneers of modern VR, and a true developer-journalist, where you'll find nearly ten years of XR archives. Prefer pioneers who have grown up with the core of this network and have international links with the community, as well as manufacturer teams such as Meta. People in VR business since 2014 will know how to contact the right people around world.

Agree, get people around that add different views. It’s always good (not easy nor simple) to challange internally the development

To succeed in VR your team must have the ability to make different technical expertises work together, it′s not just the VR expertise, It is the ability to absorb the client's knowledge and use VR to be able to meet their expectations but without losing focus on the cost benefit balance.

Be aware that investment means, somebody is influencing your business direction to get the 10x out not to make your vision come true and if the market changes you could be in trouble as they want to get some of their money back. Bootstrapping is a hart and maybe slow way. Choose your partner wisely

Disagree, there are many strategies to use here. As others have stated Funding in regards to VC or Angels implies compromising vision. Do as much as you can with out OPM.

You need an MVP or ability to rapidly prototype your product. XR/VR/Spatial all require a specific level of interaction with users that can be intrusive or evasive. Understanding the problem it is solving verse just making something work on the platform is very important.

You must avoid to fall in love with the solution previously to fully understand the customer neccesity... Once you do it, I would recommend to work with AGILE methodology, it facilitates to have a clear understanding of the customer KPIs, to have multiple validation points and most important to have multiple opportunities to check the value perceived by the customer to be able to pivot and readjust the strategy.

Entwickle zusammen mit der Zielgruppe und nicht dran vorbei. Mache es dem Kunden einfach und l?sungsorientiert. Was m?chte DEINE Zielgruppe wirklich? Starte mit einem MVP, verprobe es mit den Kunden. Tr?ume gro?, aber schneide es klein. Verkaufe nicht die Vision, sondern die Wirklichkeit. Beeindrucke mit deiner Vision und gewinne Kunden, die mit dir vielleicht gemeinsam daran arbeiten wollen

Marketing is key when you are "ready", we have many cases where Marketing actually kills this kind of technology. From failure to provide features promised, to over focused on sales / Community instead of the core product. "empty metaverse" comes to mind... it sounds nice but in practically fails.

Your marketing strategy must be based on products with real value for the market, in other words, it′s not just a question of creating fancy VR products it′s a question of being able to demonstarte the real value (better training, travel reduction, better design, easier engineering discussions...)

Sei laut. Schaffe Awareness mit klarem Kundennutzen. Beweise den Nutzen. Suche den "Proof" oder schaffe einen "Proof". Finde Deine Lücke und geh "all in". Sei ehrlich, faktenbasiert und natürlich kundenorientiert. Laufen keinem Trend hinterher, setze einen.

Der Kunde muss immer im Mittelpunkt stehen. Auch wenn nicht direkt ein Nutzen ersichtlich ist, sollte VR indirekt Prozesse verbessern. VR hilft unseren Kunden direkt. Wir nutzen VR als Werkzeug, um vieles zu vereinfachen, wie Einbau- und Montagesimulationen am virtuellen Zwilling und die Pr?sentation neuer Produkte an noch nicht existierenden Maschinen. Wir zeigen L?sungen für andere Kunden, wo Exponate zu komplex w?ren. Auf Messen erm?glicht VR, unendlich viele Exponate zu zeigen und Messest?nde zu verkleinern. Vor Ort zeigen wir Anwendungsszenarien. VR ist sinnvoll, wo es passt, und besonders nützlich für Schulungen und Onboardings. Letztlich muss VR einen Mehrwert bieten und nicht nur eingesetzt werden, ?weil man es kann“.

Monitoring is vital, because to understand tomorrow, you need to know yesterday. Get close to the industry leaders. Headset manufacturers (Meta, Apple, Pico, HTC VIVE...) have no problem with technological development. They do, however, need content to stand out from the crowd, and they're in demand for their catalogs. Contact them, they're your best allies. VR goes far beyond video games; it disrupts every industry. So you need to think "outside the box", to understand how your industry can benefit from immersion, and the internationalization of the audience through avatarization, enabling the whole world to be brought together in the form of avatars in the same place.

Good Support is separates a mediocre Solution from a premium one. Your Software will have bugs. It will leave at least some customers and users unsatisfied. The ability to approach and solve issues is part of a users journey through and with your product. Never neglect it.