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What do you do if you want to gain practical experience in Digital Strategy?

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If you are interested in pursuing a career in digital strategy, you might wonder how to gain practical experience in this field. Digital strategy is the process of planning, executing, and measuring digital initiatives that help achieve business goals. It involves understanding the target audience, the competitive landscape, the digital channels, and the key performance indicators. In this article, we will share some tips on how to gain practical experience in digital strategy, whether you are a student, a professional, or a career changer.

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Marc Philips

Digital Strategy & Performance | Customer-Centric | People Leadership

1 Learn the basics

The first step to gain practical experience in digital strategy is to learn the basic concepts and skills that are essential for this role. You can find online courses, books, podcasts, blogs, and webinars that cover topics such as digital marketing, user experience, content strategy, analytics, SEO, social media, and more. You can also join online communities and forums where you can ask questions, share insights, and network with other digital strategists. Learning the basics will help you build a solid foundation and a common language for digital strategy.

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Ana Sánchez Martín

Digital Marketing Specialist - Social Media | Los expertos nos eligen! Jamones Blázquez
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Para adquirir experiencia en Estrategia Digital, considera lo siguiente: Cursos Online: Busca cursos con proyectos prácticos en plataformas como Coursera o Udacity. Proyectos Propios: Inicia tu blog, redes sociales o tienda en línea para practicar. Prácticas: Postúlate a internados en empresas digitales para experiencia real. Voluntariado: Ayuda a ONGs o startups con sus estrategias digitales. Mentoría: Conéctate con profesionales y únete a grupos en LinkedIn. Autoaprendizaje: Mantente actualizado con blogs, podcasts y webinars del sector.

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Gina Tatiana Perez

Directora de Proyectos Digitales en FCB/FiRe | Liderazgo en estrategia digital
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Lo primero que siempre se me ocurre es saber escuchar: Las herramientas de social listening no son un lujo, son la manera más "fácil" de acercarme a los demás, mi experiencia personal o mis hábitos de consumo, NO SON las experiencias y hábitos de todo el mundo. Aprender a leer a los demás y abrirse a otras maneras de consumir sin estar sesgado por mis subjetividades o prejuicios.

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2 Work on a project

The next step to gain practical experience in digital strategy is to work on a real or simulated project that challenges you to apply your knowledge and skills. You can look for opportunities to volunteer, intern, or freelance for a company or an organization that needs digital strategy support. You can also create your own project by identifying a problem or an opportunity in a niche or an industry that you are passionate about, and developing a digital strategy to address it. Working on a project will help you demonstrate your value and showcase your portfolio.

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Marc Philips

Digital Strategy & Performance | Customer-Centric | People Leadership
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Getting practical experience in anything starts by showing interest. Tell your boss you'd like to learn about something new -- maybe a special project is a possibility. Network with people in your company's digital team and see how you can contribute, either formally or informally. Or similarly, network with digital people outside of your job, there are often digital-related events happening in major cities, and maybe a not-for-profit or volunteer project is looking for help, even from a non-expert.

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Ana Sánchez Martín

Digital Marketing Specialist - Social Media | Los expertos nos eligen! Jamones Blázquez
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Para ganar experiencia práctica en Estrategia Digital, considera estos pasos más personalizados: Ya sea un blog sobre tu pasión, una cuenta de redes sociales dedicada a un tema específico, o una peque?a tienda en línea. Define objetivos claros y estrategias para alcanzarlos. Experimenta con diferentes tácticas de marketing digital, análisis de datos, y optimización de contenido. Anota lo que funciona y lo que no para ajustar tu estrategia. Mantén un registro de tus estrategias, los cambios implementados y los resultados obtenidos. Esto no solo te ayudará a aprender de tus experiencias sino que también te servirá como un portafolio para mostrar a futuros empleadores o clientes.

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3 Get feedback

The third step to gain practical experience in digital strategy is to get feedback on your work and your performance. You can seek feedback from your clients, your mentors, your peers, or your instructors. You can also use online tools and platforms that allow you to test, measure, and optimize your digital strategy. Getting feedback will help you improve your skills and learn from your mistakes.

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Ana Sánchez Martín

Digital Marketing Specialist - Social Media | Los expertos nos eligen! Jamones Blázquez
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Obtener retroalimentación sobre tu trabajo y desempe?o, especialmente en proyectos personales. Por eso yo considero que estos puntos debes tenerlos en cuenta: Utiliza herramientas como Google Forms o SurveyMonkey para crear encuestas y solicitar feedback directo de tu audiencia. Herramientas como Google Analytics te permiten ver cómo interactúan los usuarios con tu sitio o blog. Analiza tasas de rebote, tiempo de permanencia, y flujos de navegación para identificar áreas de mejora. Presta atención a los comentarios en tus publicaciones y perfiles sociales. La interacción directa con tu audiencia puede proporcionar insights valiosos. Si conoces a profesionales experimentados en el área, pídeles te den su opinión.

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4 Stay updated

The fourth step to gain practical experience in digital strategy is to stay updated on the latest trends, tools, and best practices in the digital world. You can subscribe to newsletters, podcasts, blogs, and social media accounts that provide relevant and timely information and insights on digital strategy. You can also attend online or offline events, workshops, and conferences that offer opportunities to learn from experts and network with other digital strategists. Staying updated will help you keep your skills and knowledge fresh and relevant.

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5 Find a mentor

The fifth step to gain practical experience in digital strategy is to find a mentor who can guide you, support you, and inspire you. You can look for a mentor who has experience and expertise in digital strategy, who shares your values and goals, and who is willing to invest time and energy in your development. You can reach out to potential mentors through online platforms, social media, or personal referrals. You can also join mentorship programs or communities that match you with suitable mentors. Finding a mentor will help you accelerate your learning and advance your career.

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6 Keep learning

The sixth and final step to gain practical experience in digital strategy is to keep learning and growing as a digital strategist. You can always find new ways to expand your knowledge, enhance your skills, and explore new possibilities in the digital world. You can also challenge yourself to take on more complex and diverse projects, to collaborate with different teams and stakeholders, and to innovate and experiment with new solutions. Keeping learning will help you stay curious and motivated in your digital strategy journey.

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Mauricio Rojas

Digital Product Manager & Brand Growth Strategist
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??Siempre busca desarrollar proyectos para aplicar tus conocimientos… habla con tu líder para impulsarlos en la empresa o aplícalos como proyecto personal. Un curso y un mentor son palancas que te guiarán a aplicarlos de la mejor forma.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What do you do if you want to gain practical experience in Digital Strategy?

1

2

3

4

5

6

7

1 Learn the basics

2 Work on a project

3 Get feedback

4 Stay updated

5 Find a mentor

6 Keep learning

7 Here’s what else to consider

Digital Strategy

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What do you do if you want to gain practical experience in Digital Strategy?

1

2

3

4

5

6

7

1 Learn the basics

2 Work on a project

3 Get feedback

4 Stay updated

5 Find a mentor

6 Keep learning

7 Here’s what else to consider

Digital Strategy

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