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What do you do if you want the freedom and flexibility of being a freelance PR practitioner?

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Embarking on a freelance career in Public Relations (PR) can be an exciting and liberating move. It offers the opportunity to work on a variety of projects, choose your clients, and manage your schedule. However, transitioning to a freelance PR practitioner comes with its own set of challenges. It requires self-discipline, strategic planning, and a proactive approach to building and maintaining a strong network. As you consider this career path, it's important to prepare yourself for the business aspects of freelancing, such as setting rates, invoicing, and taxes, in addition to honing your PR skills.

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Mabango Timothy, CAPM

|||Jesus First |||| Vision is to help Founders and CEOs turn around AILING institutions by PRAGMATIC POLICY strategy|…
Oana Modorcea

PR & Marketing for B2B Tech Companies
Aniruddha Basu

Global Head- PR & Corporate Communications | Executive Program in Marketing, ISB | Alum Hansraj College, Delhi…

1 Assess Skills

Before diving into the freelance PR world, take a thorough inventory of your skills. Strong communication, writing, and media relations are the cornerstones of effective PR work. Additionally, you must be adept at social media management, content creation, and crisis communication. It's also crucial to be organized and able to manage multiple projects simultaneously. If you find gaps in your skill set, consider taking courses or seeking mentorship to bolster your abilities. Remember, as a freelancer, you are your own brand, so continuous learning and skill development are vital to staying competitive.

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Mabango Timothy, CAPM

|||Jesus First |||| Vision is to help Founders and CEOs turn around AILING institutions by PRAGMATIC POLICY strategy| Org Development| Policy Briefs, Research | MENTORSHIP | MINDSET Coach
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Good PR is a combo of several skills. Know what skills will best serve you in freelance. Skills like communication, MS Suite, and writing will be a good point to start. Continually learn and grow even in freelancing.

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Tolulope Olorundero

Fractional Communication Consultant for B2B Organisations and C-Suites | SDG 4 & 8 Advocate| Convener, Experiencing PR Conference
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The reality is that flexibility and freedom as a freelancer is a mirage. As your freelancing business grows, you realise that you are actually at the mercy of your clients - who will make demands of your time and skills. Determine how many clients you are able and willing to serve per time. If you do good work, you will have lots of new client requests. Not all opportunities should be taken. Design checklists that help you identify and onboard the best kind of clients. Keep a schedule. Separate your work and life. Deliver client tasks before or when you say you will. Because you will pay in mental stress and work overload each time you postpone what you can do today, till tomorrow.

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Mohammad Zaid

Business Analyst at Borgfy | Venture Studio-Building Tech Ideas | MBA | Digital Health | Mobile Apps
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- Build a strong portfolio showcasing expertise - Network on platforms like LinkedIn and attend industry events - Develop clear pricing structure and contracts - Utilize digital tools for project management and communication - Stay updated on industry trends - Maintain work-life balance for sustained success

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Varghese M. Thomas

Global Experience in Corporate Communications I Reputation Management I Crisis Management I Sustainability I Change Management I M&A I Social Media - TVS Motor Company I Ex-BlackBerry I Cisco I Intel
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Start by building a strong portfolio showcasing your expertise and experience. Network extensively, leveraging social media platforms and industry events to connect with potential clients. Establish clear communication channels, project timelines, and payment terms with clients to ensure smooth collaborations. Invest in continuous learning to stay updated with industry trends and tools. Effective Time management is essential, as well as balancing client work with personal commitments. With dedication, networking, and continuous skill development, freelancing in PR offers the freedom and flexibility one desires.

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Kulpreet Freddy Vesuna

Public Relations I Personal Branding | Content Architect | PR Mentor | Crisis Management | Reputation Management | Thought Leadership Founder & Managing Director, Impact Public Relations; Member PRCAI
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Build your personal brand in the area of expertise. Attract valuable clients who want to be part of the team and not just clients. Believe in delivering more than you commit Have a standard SOP for working with client Go out to meet clients more often, networking is the key

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2 Build Brand

Establishing your personal brand is an essential step in becoming a successful freelance PR practitioner. Your brand is what sets you apart from others and communicates your unique value proposition to potential clients. Start by defining your niche based on your expertise and the type of clients you want to attract. Then, create a professional website and active social media profiles to showcase your work, share insights, and engage with your industry. Your brand should reflect your professional identity and resonate with the clients you aim to serve.

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Sandra Foster

Insightful financial consultant, author and speaker CFP, CIM, FCSI, TEP @IamSandraFoster
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Effectively communicate your client’s message - and remember to do PR for your own business to get the word out about your own story and successes. Research what the competition charges for similar PR work and set your rates based on the type of work. Develop and use written agreements stating your services, your fee, and other terms to ensure is no confusion. As a freelancer, you are running a business. You need to bill and collect receipts, report taxes, develop your skills, market, and network to grow and stay current. Doing what you love can be rewarding, but it is work. Develop a business and marketing plan to give your business a road map, but like any journey you might discover an interesting route or niche along the way.

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3 Network Actively

Networking is a powerful tool for freelancers. It's not just about who you know; it's about who knows you. Attend industry events, join PR associations, and participate in online forums to connect with potential clients and other PR professionals. Building relationships can lead to referrals and collaborations that can expand your client base. Make sure to follow up with new contacts, offer value in your interactions, and maintain a presence where your clients are likely to be. Active networking will keep you top of mind when opportunities arise.

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4 Set Rates

Determining your rates is a critical step in establishing your freelance PR practice. You need to balance being competitive with ensuring you are fairly compensated for your expertise and time. Research industry standards and consider factors such as your experience, the complexity of the work, and the client's budget. You may choose to charge by the hour, per project, or a monthly retainer fee. Clearly communicate your rates and terms of service to avoid misunderstandings and ensure a transparent relationship with your clients.

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5 Manage Business

As a freelance PR practitioner, you are also an entrepreneur. This means you must handle administrative tasks such as invoicing, tracking expenses, and paying taxes. Invest in reliable accounting software to streamline these processes. It's also important to have contracts in place to protect both you and your clients. And don't forget about the importance of setting aside time for business development activities to ensure a steady stream of work. Effective business management is just as crucial as delivering top-notch PR services.

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6 Deliver Results

Lastly, the success of your freelance PR career hinges on delivering measurable results to your clients. Understand their goals and create strategic PR campaigns that align with their objectives. Use tools to track media coverage, social media engagement, and other key performance indicators. Providing regular reports that highlight the value of your work will help build trust and potentially lead to long-term partnerships. Always strive for excellence; satisfied clients are often the best source of new business through referrals.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Oana Modorcea

PR & Marketing for B2B Tech Companies
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Find the right partners - working with great accountants, for example, can save you valuable time. Be proactive - it's important for clients to see the value of what you are doing and to come with your own ideas instead of just waiting for them to come to you every time. Have a schedule - it's very easy, as a freelancer, to have a chaotic work schedule. Having more structure helps in the long term. Put yourself out there - it's important to invest in your own personal brand, so potential clients also reach out to you.

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Aniruddha Basu

Global Head- PR & Corporate Communications | Executive Program in Marketing, ISB | Alum Hansraj College, Delhi University
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The gig economy is throwing up new opportunities for PR professionals. Freelancing is becoming an increasingly lucrative career choice for some. Some clients prefer the bespoke, focused attention that individual PR freelancers can bring to the table. Leverage this and tailor your services and strategy to align with the client's requirement. Work hard to build credibility and a good reputation so that clients know who you are and trust you with critical campaigns. Just one tip, do not take on too many clients at a time, focus on delivering more value to a few an let the others know that your bandwidth will not allow you to take on new projects at the moment. Believe me they will understand and even respect you for this. #publicrelations

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What do you do if you want the freedom and flexibility of being a freelance PR practitioner?

1

2

3

4

5

6

7

1 Assess Skills

2 Build Brand

3 Network Actively

4 Set Rates

5 Manage Business

6 Deliver Results

7 Here’s what else to consider

Public Relations

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What do you do if you want the freedom and flexibility of being a freelance PR practitioner?

1

2

3

4

5

6

7

1 Assess Skills

2 Build Brand

3 Network Actively

4 Set Rates

5 Manage Business

6 Deliver Results

7 Here’s what else to consider

Public Relations

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